News

Posted September 9, 2013
The new bibs from the upscale, innovative Swiss brand features "Kuku boxes," "Golden Gates" and more
The Assos headquarters in San Pietro di Stabio, Switzerland

SAN PIETRO DI STABIO, Switzerland (BRAIN) — Assos, the Swiss company that invented the Lycra cycling short in 1976, rarely updates its clothing designs, but 2013 is the year for the launch of a new line of bib shorts to replace its S5 line, introduced in 2008.

Posted in Product/Tech
Posted September 9, 2013

WATERLOO, WI (BRAIN) — Trek Bicycle has extended its sponsorship of the African pro road cycling team, Team MTN-Qhubeka.

In its first year as a UCI-registered Pro Continental team, Team MTN-Qhubeka scored a major win with Gerald Ciolek victory at Milan-San Remo.

Posted in International Tagged Racing & Sponsorship
Posted September 9, 2013

CHARLOTTE, NC (BRAIN) — 2006 Tour de France champion Oscar Pereiro will attend the Interbike Expo next week, meeting attendees at the Pinarello booth. Pereiro also will ride the Viva Bike Vegas Gran Fondo Pinarello on the Saturday following the show.

Posted in North America Tagged People / Interbike
Posted September 6, 2013
A new Canadian subsidiary will take over North American distribution for the German bike trailer brand

SAINT HUBERT, Quebec (BRAIN) — Starting next month, the Croozer bike trailer brand will be distributed in North America by its new Canadian subsidiary, Croozer's Germany-based parent, Zwei plus zwei GmbH, said Friday that it has terminated its relationship with Thule North America, which

Posted in International
Posted September 6, 2013

PORTLAND, OR (BRAIN) — Cyclone Bicycle Supply has gone live with SmartEtailing’s Supplier Sync program, allowing retailing customers to see many of the products Cyclone carries from a subscribing Cyclone dealer’s website.

Posted in Industry News
Posted September 5, 2013
July category sales, 2013 compared to 2012. LTG

BOULDER, CO (BRAIN) — Retail merchandise sales were up 2 percent in July, coming in at $382 million according to Leisure Trends Group's RetailTrak IBD sales summary.

Posted in Studies/Reports
Posted September 5, 2013
Graeme Newell

SAN JUAN CAPISTRANO, CA (BRAIN) —Emotional-marketing guru Graeme Newell will be the keynote speaker for the Interbike Industry Breakfast as the trade expo opens later this month.

Posted in Retail News Tagged Interbike
Posted September 5, 2013

BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week. 

Posted in North America
Posted September 5, 2013

SAN DIEGO, CA (BRAIN) — U.S. saddle maker Selle Anatomica says it looking for international distributors.

Selle Anatomica saddles are all made in Wisconsin. They feature a patented slot that allows each side of the pelvis to move independently.

Posted in International Tagged Distributor news
Posted September 5, 2013

MONTEREY, CA (BRAIN) — Organizers have set dates and released an early program for next year's Bicycle Leadership Conference.

The conference will be held April 8-10 at the Monterey Plaza Hotel and Spa, Monterey, California.  

Organizers said topics at next year's conference will include: 

Posted in North America Tagged BRAIN News / Events
Posted September 5, 2013

LONGMONT, CO (BRAIN) — Colorado brewer Oskar Blues, which also owns a small custom bike brand, Reeb, is opening a combination restaurant and bike retail space here later this year.

Posted in Retail News
Posted September 4, 2013

OLNEY, IL (BRAIN) — Highway Two announced that it has added muscle in its management and operations, recently hiring a supply chain analyst, a controller and a sales director.

Posted in North America Tagged People
Posted September 4, 2013

BLOOMINGTON, MN (BRAIN) — Quality Bicycle Products is purchasing a 19-acre site in East Hempfield Township in Lancaster County to serve as the location for the distributor’s upcoming 120,000-square-foot distribution center in Pennsylvania.

Posted in North America Tagged Distributor news
Posted September 4, 2013

BRAIN's staff dug into its notebooks and camera memory cards to find a few more tidbits from last week's Eurobike show.

Posted in International Tagged Eurobike
Posted September 4, 2013

NEWPORT BEACH, CA (BRAIN) — Debra Healy Deem, wife of Cycle Werks owner Paul Deem, died from injuries sustained in a collision with a minivan last month. She was 58.

Posted in Retail News Tagged People
Posted September 4, 2013

FRYEBURG, ME (BRAIN) — Maine distributor Downeast Bicycle Specialists is now carrying CycleOps trainers. 

Posted in North America Tagged Distributor news
Posted September 4, 2013

ROANOKE, VA (BRAIN) — Emergency ID maker QRide Inc. has hired New Jersey-based Addgravity Sales Agency as an independent sales representative for New York, New Jersey and Pennsylvania.

Posted in North America

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