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Posted December 29, 2010
SAN LUIS OBISPO, CA (BRAIN)—Shopatron has released its first “social stores” on Facebook, allowing fans of its client brands to browse products on the popular social network.

Posted in North America Tagged Web/Internet
Posted December 29, 2010
What were the top stories of 2010? Check out our top 20 countdown of most-read web stories on www.bicycleretailer.com on the BRAIN blog.
Posted in North America Tagged BRAIN News
Posted December 29, 2010
EUGENE, OR (BRAIN)—When Burley Design’s Mike Coughlin learned that that Costco.com was selling a limited quantity of Travoy trailers without authorization, he called Costco executives and told them to stop.

Posted in North America
Posted December 29, 2010
TAICHUNG, Taiwan (BRAIN)—Tony Lo, Giant’s CEO, has been selected as the new president of the Taiwan Bicycle Exporters' Association (TBEA). He replaces Ying Ming Yang, Kenda’s president, who has held the post for six years. In addition, the TBEA membership has elected 27 new directors and nine supervisors.
Posted in International
Posted December 28, 2010
HELSINKI, Finland (BRAIN)—Amer Sports, the Finnish parent company of Mavic, has appointed its senior vice president of marketing and business to consumer to its executive board.

Posted in North America Tagged People
Posted December 28, 2010
Northvale, NJ—The Jamis/Sutter Home Pro Cycling Team will delay the start of its season due to the recent death of the older brother of two of its team members.

Posted in North America
Posted December 28, 2010
MORGAN HILL, CA (BRAIN)—Specialized has awarded funding to five more cycling advocacy initiatives through the Dealer Grant Program and local Specialized dealers.

Recipients include ride projects in Georgia, Oregon, Chicago, Philadelphia and North Carolina.

Posted in North America Tagged Advocacy/Non-profits
Posted December 28, 2010
AIGLE, Switzerland (BRAIN)—The UCI has published the approval protocol for its new frame and fork testing certification process set to start on Jan 1.

Posted in North America Tagged Racing & Sponsorship
Posted December 27, 2010
PHILADELPHIA, PA (BRAIN)—Fuji Bicycles has teamed up with the local cycling community in New York to help Cuba native Damian Lopez Alphonso make it to the 2012 Cycling Paralympics.

Posted in North America Tagged People
Posted December 27, 2010
BETHEL, CT (BRAIN)—Cannondale and GT have signed on to become the bike sponsors for the Highland Mountain Bike Park in Northfield, New Hampshire, in 2011 and 2012.

Posted in North America
Posted December 27, 2010
GENT, Belgium (BRAIN)—The European Two-Wheelers’ Association, known as ETRA, will submit a report to the European Commission in the first half of 2011 outlining a strategy for a low carbon economy by 2050, including incorporating the use of bicycles as part of a clean transport system.

Posted in International
Posted December 27, 2010
TAIPEI, TAIWAN (BRAIN)—Revenue for Taiwan’s top two manufacturers rose in November, putting both Giant and Merida on track for double digit growth in 2010, according to numbers released on the Taiwan Stock Exchange.

Posted in North America Tagged Earnings/Financial Reports
Posted December 26, 2010
PORTSMOUTH, U.K. (BRAIN)—A Team Wiggle rider got an early Christmas present this year when the organizer of the 2012 Olympic mountain bike course came calling looking for a test rider.

Posted in North America
Posted December 26, 2010
Longmeadow, MA (BRAIN)— New England Specialty Sports Inc., a newly formed sales agency, will represent Shimano Cycling and Pearl Izumi in six New England states.

Posted in North America
Posted December 26, 2010
CERRITOS, CA (BRAIN)—Intense BMX, Sinz and THE have signed a deal to supply frames and components to Australia’s top BMX professionals in 2011.

Posted in North America
Posted December 26, 2010
SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.

Posted in North America Tagged Tradeshows and conferences
Posted December 23, 2010
MEQUON, WI (BRAIN)—Hayes Bicycle Group has restructured its sales force under the direction of Adam Micklin, the company’s new director of global sales.

Posted in North America
Posted December 22, 2010
AIGLE, Switzerland (BRAIN)— The UCI provided some clarity this week into the cost and timeframe associated with a new preproduction approval process for frame and fork concepts.

Posted in North America Tagged Racing & Sponsorship
Posted December 22, 2010
BRAIN wishes you and yours a very Merry Christmas!!! Current news coverage will resume on Monday, December 27.
Posted in North America Tagged BRAIN News
Posted December 22, 2010
MORGAN HILL, CA (BRAIN)—Specialized is launching First Gear, a youth cycling initiative with a global reach that promotes cycling as a regular part of kids’ lives.

Posted in North America Tagged Advocacy/Non-profits

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