Typically, when someone swipes a bike, especially a brand spankin’ new one, it’s gone for good. But every now and then, the ride turns up in the strangest, or—as it would be in this case—seediest, of places.
WATERLOO, WI (BRAIN)—Trek Bicycle Corporation has become the first national sponsor for Freiker, Inc., a bike to school program based in Boulder, Colorado.
VALENCIA, CA (BRAIN)—Valencia Sports Group has hired industry veteran Brian Peterson to head up its rejuvenated BMX program and work in cycling sales.
PORTLAND, OR (BRAIN)—Castelli USA has launched a new division, called Servizio Corse, to market and manufacture team gear in the U.S.
As of Sept. 1, Castelli USA became the sole provider of Castelli apparel in the U.S. Previously, custom Castelli apparel was available through Squadra U.S.
MORGAN HILL, CA (BRAIN)—It was late Tuesday afternoon and the 17 riders who leave this morning on a 600-mile ride to Las Vegas were kicking around some thoughts on the route, daily mileage and elevation gain.
PAYSON, UT (BRAIN)—Advanced Composite Solutions (ACS), parent company of Delta 7 Sports, has raised $1.5 million in financing from a small group of private investors.
"New Rule: Just because you live in the middle of nowhere doesn't make you more authentic than me. It just means you have a much longer drive to the airport."
CHANDLER, AZ (BRAIN)—The Biking Solution is joining forces with the Mobeus/YaYa Coop, to create a brand new retailer-owned cooperative, to be called The Bike Cooperative.
VISTA, CA (BRAIN)—Chris Holmes has joined Electra Bicycle Company’s product development team.
LAS VEGAS, NV (BRAIN)—Veltec Sports wants to see your old Sidi shoes.
Veltec is seeking die hard Sidi fans who have clocked 100,000-plus miles in their favorite Sidi's. The shoes will be displayed at Veltec's Interbike booth.
TURIN, Italy (BRAIN)—3T has signed up Vittoria Industries North America as its distributor for the United States.
SAN JUAN CAPISTRANO, CA (BRAIN)—Due to the unprecedented rainfall in the Midwest over the past few days, Interbike servers are intermittingly experiencing outages. As a result, the Interbike staff is not receiving email communications.
BLOOMINGTON, MN (BRAIN)—Quality Bicycle Products announced plans on Monday to expand west by opening a second distribution center in Utah.
QBP expects to pinpoint the exact location within the state later this week.
FORT COLLINS, CO (BRAIN)—Peloton Cycles, a Specialized concept store, celebrated the grand opening of its newest store in Fort Collins, CO last month.
HOUSTON, TX (BRAIN)—Many Houston and Galveston area retailers were still closed on Monday without electricity due to the devastating Hurricane Ike, which has left more than 17 dead across nine states.
CHICAGO, IL (BRAIN)—The Chapter 11 filing of Lehman Brothers Holdings (LBHI), the largest bankruptcy filing in history, rocked the financial world Monday, will have little impact on SRAM’s equity partnership deal with Lehman Brothers Merchant Banking (LBMB), according to Stan Day, SRAM’s chief executive officer.
"Remember when you were young, you shone like the sun.
Shine on you crazy diamond."
—Pink Floyd. Richard Wright, a founding member of the band died yesterday after a battle with cancer at his home in Britain. He was 65.
BY MEGAN TOMPKINS
SAN PIETRO DI STABIO, Switzerland—Assos of Switzerland is laying a foundation in North America in hopes of capturing a larger slice of the premium cycling apparel sales pie.
BY JASON NORMAN
BY NICOLE FORMOSA
HOLBROOK, NY—Iron Horse Bicycles has acquired the license for the Instant Center Tracking suspension design from Ellsworth Handcrafted Bicycles, which will replace the DW Link on the brand’s high-end bikes in 2010.