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Posted April 25, 2010
PORTLAND, OR (BRAIN)—Derrick Lewis has joined Rapha as its N.A. strategic account manager.

Most recently the euro brands sales manager at QBP, Lewis will bring a solid experience of working with some of the best retailers in the industry to help Rapha continue to expand in North America.

Posted in North America Tagged People
Posted April 25, 2010
VISTA, CA (BRAIN)—Masi Bicycles USA has retained counsel in the UK to assert its rights to the Masi name and plans to continue to pursue its distribution partnership with Monterey Industries in the UK.

This is in response to actions being taken by the Spanish Massi brand to keep Masi out of the UK.
Posted in North America
Posted April 25, 2010
HOUSTON, TX (BRAIN)—Bike Medicine’s new 3,500 square foot facility in Houston gives the company triple the amount of production and warehouse space it had before. The new facility is only two miles from the old one.

Posted in North America
Posted April 25, 2010
DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame has officially moved to Davis, California.

Posted in North America Tagged Events
Posted April 22, 2010
BOULDER, CO (BRAIN)—Product Architects, Inc., manufacturer of Polar Bottles, has been named a Colorado Company to Watch by the Colorado Office of Economic Development and International Trade.

Posted in North America Tagged Awards
Posted April 22, 2010
WHISTLER, British Columbia (BRAIN)—Whistler Blackcomb has been named one of Canada’s Greenest Employers for a second year in a row.

Posted in North America Tagged Awards
Posted April 22, 2010
CARLSBAD, CA (BRAIN)— SockGuy has joined outdoor manufacturers and retailers in a Haitian relief effort spearheaded at January's Outdoor Retailer show in Salt Lake City.

Posted in North America Tagged Advocacy/Non-profits
Posted April 22, 2010
MORRISTOWN, NJ (BRAIN)—Marty’s Reliable Cycle celebrated yesterday's Earth Day following the successful re-opening of its flagship store, which will become the first Specialized Fixture Rewards store to achieve LEED certification.

Posted in Industry News
Posted April 22, 2010
CHICAGO, IL (BRAIN)—SRAM is harnessing Zipp’s outside rep force to increase aftermarket sales of its entire family of brands.

Posted in North America
Posted April 21, 2010
DAYTON, OH (BRAIN)—Huffy relaunched Airborne Bicycles at Sea Otter, where it directed consumers to the exclusive online sales channel for its new line of aluminum mountain bikes.

Posted in North America
Posted April 21, 2010
VANCOUVER, British Columbia (BRAIN)—RBC (Royal Bank of Canada) has stepped up to be the main sponsor for the first ever RBC GranFondo Whistler mass cycling event. It will be held September 11, along the picturesque Sea to Sky Highway.

Posted in North America Tagged Events
Posted April 21, 2010
MILL VALLEY, CA (BRAIN)—True Communications has hired longtime journalist and avid cyclist Paul Tolme as its senior account manager. He will be responsible for the Focus Bicycles USA and Gates Carbon Drive systems accounts.

True's other industry clients include Castelli, Easton and Giro.

Posted in North America Tagged People
Posted April 21, 2010
SEATTLE, WA (BRAIN)—Nuun & Co has two new senior additions to its sales team with Jeff Dean as director of specialty sales and Scott Schilter as manager of run/tri/outdoors.

Posted in North America Tagged People
Posted April 21, 2010
DENVER, CO (BRAIN)—B-cycle is helping Denver residents increase daily activity and reduce carbon emissions with the country's first citywide bike-sharing system, Denver B-cycle, that launches today.

Posted in Industry News
Posted April 20, 2010
SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer has opened online registration to retailers and designers for Outdoor Retailer Summer Market 2010, August 3-6, 2010, preceded by Open Air Demo on August 2.

Posted in North America Tagged Tradeshows and conferences
Posted April 20, 2010
FAIRFIELD, N.J. (BRAIN)—SGS Consumer Testing Services will now provide third-party testing of children's bicycle helmets, as now required by the Consumer Product Safety Commission.

Posted in North America
Posted April 20, 2010
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.

Posted in North America Tagged People
Posted April 20, 2010
CHARLOTTE, NC (BRAIN)—Adam Little, team manager for the Subaru Gary Fisher Road Cycling Team, from Charlotte, NC, was killed while commuting to work on March 17, 2010.

Posted in North America Tagged People
Posted April 20, 2010
PRAGUE, Czech Republic (BRAIN)—Specialized recently formed a subsidiary in the Czech Republic and has opened two new concept stores in Prague.

Specialized Czech, located just outside Prague, employs 35 people who handle sales, marketing, SBCU, retail services and finance and run the warehouse.
Posted in North America
Posted April 20, 2010
BY JASON NORMAN

SANTA ROSA, CA—The Italians call it “The Big Ride” or “The Big Endurance.” American promoters and industry types are calling it “The Next Big Thing.”

Posted in North America

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