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Posted June 15, 2009

HELSINKI, Finland (BRAIN)—Amer Sports Corporation, parent company of Mavic, announced on Monday a reorganization of its management structure in order to create one executive board to head up the outdoor equipment and apparel company.

Posted in North America
Posted June 15, 2009

MEQUON, WI (BRAIN)—Manitou has launched a new Web site that features a blog with action videos, product reviews, race results, technical information and links to other Manitou-related news.

Posted in North America Tagged Web/Internet
Posted June 15, 2009

TRENTON, NJ (BRAIN)—A bill in New Jersey seeking to regulate the sale of bikes equipped with quick releases came out of committee with language the industry has agreed not to resist.

Posted in North America
Posted June 15, 2009

It took our amateur video team three takes to get the interview right, but Burley CEO Michael Coughlin was a good sport. Check out the video interview on the BRAIN Blog (click on link).

Posted in North America
Posted June 15, 2009

WOODINVILLE, WA (BRAIN)—LeMond Fitness and its former distributor Life Fitness are waging a court battle over product and the distribution agreement itself.

Posted in North America
Posted June 14, 2009

"I'm waiting for naked men. I'm single."

—Melissa Paxton told the New York Daily News yesterday. Nearly naked cyclists in Toronto, Washington, New York and other cities said yesterday their annual World Naked Bike Ride was a protest against oil dependency.

Posted in North America
Posted June 14, 2009

SAN JUAN CAPISTRANO, CA (BRAIN)—Bike magazine has won a prestigious Maggie award at the Western Publishing Association’s (WPA) 58th Annual Maggie Awards, held at the Westin Hotel in Los Angeles.

Posted in North America Tagged Awards
Posted June 14, 2009

WAIKIKI, HI (BRAIN)—A new mountain bike race is hitting the shores of Hawaii in October with a $166,000 prize purse—with the winner receiving $15,000.

Posted in North America Tagged Events
Posted June 14, 2009

DOWNIEVILLE, CA (BRAIN)—Now under a month away, this year’s Downieville Classic might take on a different feel than in years’ past.

Posted in North America Tagged Events
Posted June 14, 2009

BOULDER, CO (BRAIN)—Retail sales for outdoor stores grew 2 percent compared to last April, moving from $339 million to $347 million, according to the most recent edition of The Outdoor Industry Association (OIA) Outdoor Topline Report, produced for OIA by the Leisure Trends Group.

Posted in Studies/Reports
Posted June 11, 2009

"Bear gone fishin', mermaids missin'
Got to get to the bottom of this
Kissin' the wound from the captain's harpoon
Unexpected moment of bliss
Loss is closer, tip of exposure
It's sunny at the edge of the sea
Baby knows what she really wants

Posted in North America
Posted June 11, 2009

LINCOLN, NE (BRAIN)—Tomac has hired Dan Roper as its new outside rep for the Wyoming and Utah territories.

Posted in North America Tagged People
Posted June 11, 2009

PHILADELPHIA, PA (BRAIN)—The 25th annual TD Bank Philadelphia International Cycling Championship drew huge crowds in excess of 300,000 this past Sunday.

“It was just as crowded as it ever was,” said Pat Cunnane, president of Advanced Sports. “There were actually more participants in the ride.”

Posted in North America Tagged Events
Posted June 11, 2009

VENTURA, CA (BRAIN)—SmartEtailing.com has partnered with MapMyFitness to bring cutting-edge fitness applications to its clients’ Web sites.

Posted in North America Tagged Web/Internet
Posted June 11, 2009

MINNEAPOLIS, MN (BRAIN)—Specialized cemented its commitment to the transportation category this week by launching its Globe brand, a line of five lifestyle driven bicycles.

Posted in North America
Posted June 10, 2009

NORCROSS, GA (BRAIN)—LifeSport Coaching, the Official Coaches of Ironman worldwide, has partnered with Blue Competition Cycles.

Posted in North America
Posted June 10, 2009

OLNEY, IL (BRAIN)—Magura USA will now begin to distribute Vaude Bike Sports.

Beginning January 1, 2010, Magura USA will assume the entire distribution of Vaude Bike Sports products. Effective immediately, Magura will be responsible for all summer 2010 pre-orders.

Posted in North America
Posted June 10, 2009

IRVINE, CA (BRAIN)—Shimano has teamed up with Anthill Films to produce a series of videos that showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport.

Posted in North America Tagged Web/Internet
Posted June 10, 2009

WASHINGTON, D.C. (BRAIN)—It’s not entirely clear what impact the Clean Energy Bill will have, if any, on the bicycle industry.

Posted in North America
Posted June 9, 2009

LAGUNA NIGUEL, CA (BRAIN)—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year.

Posted in North America Tagged Events

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