SEATTLE, WA (BRAIN)— REI is launching the Bike Your Drive mobile iPhone application, a free interactive tool that helps cyclists track, view and share their bicycling experiences.
BETHEL, CT (BRAIN)—Dorel has hired Lila Campbell as its new chief human resources officer – global for the Recreational/Leisure Segment.
SALT LAKE CITY, UT (BRAIN)—Backcountry.com has launched a new clothing and accessory brand called Cutter.
Named in recognition of the gritty, underdog spirit of the Cutters team in the movie "Breaking Away," Cutter will appeal to the urban rider.
BOULDER, CO (BRAIN)—California State Parks has proposed to open a singletrack trail for mountain biking in Marin County, on the shoulders of Mt. Tamalpais. The agency plans to allow bicycle use on the 4-mile Bill’s Trail segment, and is soliciting public comments on the project.
COLORADO SPRINGS, CO (BRAIN)—USA Cycling has appointed Andrea Smith as director of media and communications for USA Cycling, the Colorado-based non-profit organization responsible for governing all disciplines of competitive cycling in the United States.
SALT LAKE CITY, UT (BRAIN)—First Endurance has added five new international distributors in Costa Rica, Colombia, Germany, Malaysia, New Zealand and Portugal. Most distributors will carry the entire line of First Endurance products.
The distributors include:
SAUSALITO, CA (BRAIN)—Swobo has a new water bottle program called the "Message in a Bottle Project" that it hopes will raise awareness not only about mountains of water bottle waste, but the impact bottled water has on water sources.
"I'm out watering the pump track right now."
MINNEAPOLIS, MN (BRAIN)—Successful retail models come in many different forms in the competitive Minneapolis-St. Paul market as evidenced by the five shops visited on the last day of BRAIN’s Twin Cities Dealer Tour yesterday.
"Portland is just street in Minneapolis"
—Minneapolis Mayor R.T. Rybak when comparing Portland to Minneapolis as a bike friendly city.
Rybak, a champion for cycling, happened to stop in Freewheel Bike Shop while the BRAIN dealer tour was passing through.
WASHINGTON, D.C. (BRAIN)—The Alliance for Biking & Walking is awarding seven grants totaling more than $125,000 to grassroots biking and walking advocacy organizations.
MINNEAPOLIS, MN (BRAIN)—The Kelly Benefit Strategies Pro Cycling team is auctioning off a "hot lap" in the team car to benefit World Bicycle Relief.
BLOOMINGTON, MN (BRAIN)—When QBP began its tenure as exclusive U.S. distributor for Ridley Bikes on June 1, it unveiled a suite of offerings, including a full line of road, women’s, track, time trial and all new cyclocross bikes for 2010.
MINNEAPOLIS, MN (BRAIN)—Price points are moving to the middle according to retailers BRAIN visited on its Twin Cities Dealer Tour yesterday.
"Maybe getting rid of the neon colors and the Speedos."
WINTER PARK, CO (BRAIN)—Athletes are now able to register for this year’s Crankworx Colorado, taking place at Winter Park Resort July 30 – August 2.
LONGMONT, CO (BRAIN)—After 23 years in business Colorado's High Gear Cyclery is closing in the next couple of weeks due to the tumultuous economy.
MINNEAPOLIS, MN (BRAIN)—A few good weekends can make or break the season for retailers in Minneapolis-St. Paul. And thanks to some sunny weekends this spring, retailers visited on BRAIN’s Twin Cities Dealer Tour yesterday reported a strong start to their selling season.
BRAIN's Robert Roman and Megan Tompkins and Pedro's Jason Elhardt pose in front of Minnesota's first Dairy Queen on the first day of the magazine's Twin Cities Dealer Tour.
BETHEL, CT (BRAIN)—The Recreational/Leisure segment of Dorel Industries has named Cossette New York as its agency of record. The move consolidates all agency activities under one umbrella to better complement its international scale and support a global strategy to dramatically grow the business.