News

Posted April 24, 2017

MONTRÉAL (BRAIN) — Three former Guru Cycles employees, including Guru founder Tony Giannascoli, have launched a new titanium bike brand called T-LAB and a carbon frame repair business, Cycle Fx.

Posted April 22, 2017

MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.

The moment will be held prior to Saturday's men's cross-country race.

Posted April 21, 2017

MONTEREY, Calif. (BRAIN) — Kids' bike companies are flooding the Sea Otter expo this year, and most of them are clustered around the skills area for young riders. These are not full-line bike brands that offer kids' bikes as an afterthought.

Posted April 21, 2017
Dr. Kit Yarrow

MONTEREY, Calif. (BRAIN) — One dominant "brutal truth" that emerged at this year's Bicycle Leadership Conference, which wrapped up Thursday in Monterey, was this: The industry is struggling to keep up with, adapt to and embrace changing consumer behaviors.

Posted April 21, 2017

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta is making bikes again, with two projects in the works: One small and one semi-big.

Posted April 21, 2017

MONTEREY, Calif. (BRAIN) — Niner Bikes' Colorado headquarters is just 12 miles from Push Industries, a company that does suspension service and produces its own shocks and other parts.

Posted April 21, 2017

SANTA CRUZ, Calif. (BRAIN) — Zero Motorcycles will be included in the support fleet for the Big Bear Lake Time Trial stage of this year's Amgen Tour of California.

Posted April 21, 2017

MONTEREY, Calif. (BRAIN) — It’s called DRAFT, and PeopleForBikes had the idea for it about two years ago. The first one was held in Denver and drew 95 people. DRAFT brings together people to talk bikes and build community while enjoying craft beer. 

Posted April 21, 2017
Kona's Remote plus-size e-MTB

MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — X-Fusion is closing its U.S. headquarters in California and moving customer support to an outside facility in Reno, Nevada — a move necessitated by the costly construction of a new dedicated factory for the suspension brand in Taichung, Taiwan.

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss. 

Posted April 20, 2017

BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.

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