News

Posted April 18, 2017

EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.

Posted April 18, 2017
A Serotta-made Modomio bike. The auctioned bike will be custom.

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta will build a custom bike for the highest bidder in an auction to benefit CycleKids, a program that teaches kids to ride bikes along with other life skills.

Posted April 18, 2017
Company introducing new smart helmet at Sea Otter.
The Sena X1.

IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.

Posted April 18, 2017

BOULDER, Colo. (BRAIN) — The Pro's Closet is rolling out a new pre-owned bicycle program, that will provide bike tuning and customer service making it easier for suppliers to sell demo and overstock bikes.

Posted April 18, 2017

CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday.

Posted April 18, 2017

VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.

Posted April 18, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines.

Posted April 18, 2017

COLUMBUS, Ohio (BRAIN) – Following a successful Kickstarter campaign, retailer Stuart Hunter, who owns four Roll: Bicycle Company shops in Ohio, has begun delivery of his new line of custom bikes.

Posted April 17, 2017

WALLER, Texas (BRAIN) — Italy's Basso Bikes is now working with Trialtir USA on distribution to U.S. dealers. 

The family run brand is celebrating its 40th anniversary and recently moved into a larger production and sales facility to accommodate its growth worldwide.

Posted April 17, 2017

PORTLAND, Ore. (BRAIN) — After six years in its Pearl District location here, Western Bikeworks COO Mike Urness decided it was time to modernize the 10,000-square-foot store in order to up its retail game and deliver the upscale shopping experience Portland shoppers have come to expect. 

Posted April 17, 2017

VENTURA, Calif. (BRAIN) — Zeitbike hired Casey Buckleitner as its sales representative for Michigan.

Posted April 14, 2017
The hires coincide with launch of new mountain and road carbon wheelsets.

SANTA CRUZ, Calif. (BRAIN) — Praxis Works Bicycle Components has hired Ian Kenway and Jim Langley. The company said the hires coincide with its launch of new carbon wheelsets.

Posted April 14, 2017
DreamBikes Knoxville staff.

WATERLOO, Wis. (BRAIN) — DreamBikes — a nonprofit organization that provides hands-on, paid job training to teens in underserved communities at its used bike shops — has expanded with four new locations.

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