News

Posted April 19, 2017

MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company's first client is Wolf Tooth Components.

Posted April 19, 2017
Historic New York City bike maker moves some production to new facility in South Carolina.

CONWAY, S.C. (BRAIN) — With dignitaries from state government, the mayor and the city council chairman in attendance, the Myrtle Beach Economic Development hosted Worksman Cycles' official ribbon cutting ceremony on Tuesday for its factory here.

Posted April 19, 2017

MONTEREY, Calif. (BRAIN)—The message to retailers is simple: Embrace changes in the marketplace, especially consumer fixation with e-commerce, or your business could be in jeopardy.

Posted April 19, 2017

MONTEREY, Calif. (BRAIN) — It was the last sentence in a magazine review of a Harley-Davidson motorcycle that caught Clyde Fessler's eye. The reviewer described riding a Harley as like riding a hog through a doorway.

Posted April 19, 2017

BOULDER, Colo. (BRAIN) — Suppliers selling e-bikes saw an increase in business over the first quarter as shipments grew 88 percent, but that is about the only good news in Q1.

Posted April 19, 2017

MONTEREY, Calif. (BRAIN) — Race Face and Easton are both getting into the power meter market with a $600 spindle-based system that is compatible with cranks from both brands.

The two brands, owned by Fox Factory, also are introducing a variety of new components this week at the Sea Otter Classic here:

Posted April 19, 2017
MC2 brands include Bont shoes, Astute saddles and Race One accessories.

MANCHESTER, N.H. (BRAIN) — The MC² Sports Specialists, an importer and distributor of high-end brands including Bont shoes, has joined The Bike Cooperative as the retailer co-op's newest supplier partner.

Posted April 19, 2017

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Posted April 19, 2017

SAN FRANCISCO (BRAIN) — Strava has introduced a new feature on its mobile app and website: Club Events. The feature lets groups create events with planned routes, send invitations with RSVPs, and share the event on other social media.

Posted April 18, 2017

PHILADELPHIA (BRAIN) — Advanced Sports Enterprises has hired Rebecca Metz & Associates to lead the search for president of Performance Bicycle. ASE is the parent company of Performance and ASI, the owner of Fuji Bicycle and other brands.

Posted April 18, 2017

EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.

Posted April 18, 2017
A Serotta-made Modomio bike. The auctioned bike will be custom.

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta will build a custom bike for the highest bidder in an auction to benefit CycleKids, a program that teaches kids to ride bikes along with other life skills.

Posted April 18, 2017
Company introducing new smart helmet at Sea Otter.
The Sena X1.

IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.

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