News

Posted April 6, 2017

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is now the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA.

Posted April 5, 2017

LITTLE ROCK, Ark. (BRAIN) — Allied Cycle Works, which produces carbon road frames at its factory here, began delivering bikes to its U.S. dealers in the last week, said Tony Karklins, the founder and managing director of HIA Velo, Allied's parent company.

Posted April 5, 2017

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids has formed a new nonprofit organization that will focus on supporting national growth and supporting its regional chapters. Previously, those duties were handled by the flagship TFK Marin office.

Posted April 5, 2017

MILWAUKEE (BRAIN) — Midwest distributor Olympic Supply Company has completed the move to a new facility nearly double the size of its old space. The new building has LED lights throughout, skylights, energy efficiencies and an extra four feet of ceiling height.

Posted April 5, 2017

SAN DIEGO (BRAIN) — Elliptigo Inc. has added to its sales and marketing staff, bringing aboard Kate Cornelius and Djohara VandeCasteele.

Posted April 5, 2017
Tilford in 2015. Imagesmith Photo

GRAND JUNCTION, Colo. (BRAIN) — According to web postings by a friend, veteran pro road, mountain bike and cyclocross racer Steve Tilford died early Wednesday following a vehicle crash on I-70 near the Colorado/Utah border. Tilford was about 57.

Posted April 4, 2017
Clements at the 2017 IBD Summit in Tempe, Arizona

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired former longtime NBDA executive director Fred Clements to fill the newly created position of retail relations director.

Posted April 4, 2017

BERKELEY, Calif. (BRAIN) — The Youth Cycling Alliance, which was formed last year following a meeting at Interbike, is working with UC Berkeley's Haas School of Business to map and assess existing youth cycling programs around the country.

Posted April 4, 2017
Company is also introducing new pump-top bottle for team sharing.

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has unveiled updated packaging across its entire product collection, making use of the brand's updated logo. The brand also is introducing a new 32-ounce pump-top bottle for both its Original and Her' creams.

Posted April 3, 2017

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition, relaunched last year after a period of dormancy, is now being distributed exclusively in the U.S. and Canada by Highway Two.

Posted April 3, 2017

NEWBURY PARK, Calif. (BRAIN) — Giant Retail Academy, the retailer training website for Giant USA, is hosting the recently released 10-part BPSA e-bike video series. The 10 videos and quizzes, produced by the Bicycle Product Supplier's Association, are designed to help retail staff explain and sell e-bikes.

Posted April 3, 2017

MADRID (BRAIN) — Rotor America has hired Matt Clements as its East Coast tech rep.

Posted March 31, 2017
Marla Streb

BALTIMORE (BRAIN) — After working on the project for more than two years, renowned mountain bike champion Marla Streb has opened HandleBar Cafe and Bike Shop with her husband, Mark Fitzgerald.

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