GLENDALE, CA (BRAIN)—PowerBar has introduced its first annual “Specialty Retailer of the Year” Award.
Open to all independent sports specialty retailers, the new award program will recognize retailer commitment to consumer education about sports nutrition and local advocacy outreach.
SALT LAKE CITY, UT (BRAIN)—Online retail trainer 3point5.com and the Board Retailers Association (BRA) have partnered to build and promote Web-based training for the board sport industry.
NEW YORK, NY (BRAIN)—Rodale has promoted Chris Lambiase to vice president and group publisher for Running and Cycling, effective May 12.
WASHINGTON, D.C. (BRAIN)—The District of Columbia plans to unveil a public bike-sharing program in mid May, becoming the first of its kind in the United States.
Al Pacino narrates some Sea Otter 2008 downhill action.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike exhibitor space for the indoor portion of its 2008 International Bicycle Expo is already 88 percent sold-out.
SAN LUIS OBISPO, CA (BRAIN)—Lezyne has hired Jeff Kendall-Weed to work in its marketing and communications department.
SAN DIEGO, CA (BRAIN)—NiteRider Technical Lighting Systems has turned its focus to developing five new cycling computers for the first time.
OAKLAND, CA (BRAIN)—Hydrapak has appointed Jim Vernon as its new sales coordinator and David Kim the new service coordinator.
"There is unrest in the forest,
There is trouble with the trees,
For the maples want more sunlight
And the oaks ignore their pleas."
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
PETALUMA, CA (BRAIN)—CamelBak has converted its entire line of polycarbonate re-usable water bottles to a new material that is 100-percent free of bisphenol-A (BPA) and phthalates.
MILAN, Italy (BRAIN)—Oakley reported a 15-percent jump in sales in the first quarter of 2008 and saw double-digit growth in both its optics and apparel/footwear segments, according to Luxottica's first quarter earnings report released on Thursday.
Luxottica acquired Oakley last November.
WHISTLER, B.C. (BRAIN)—The Dirt Series by Rocky Mountain Bicycles, a traveling mountain bike skills instruction program, took to the road for its eighth season this month. Its first stop was in North Vancouver last weekend, April 19-20.
VICENZA, Italy (BRAIN)—Campagnolo s.r.l. has hired Tom Kattus as general manager of its subsidiary, Campagnolo North America Inc. Kattus will join the company on May 1.
Kattus takes over for Richard Storino, who left the company in January.
"The Way Bobby Sees It" goes way beyond any MTB film I've ever seen (actually it should be classified a life film). When Bobby crossed Downieville's finish line you couldn't help but get choked up. Filmakers Jason Watkins and Wendy Todd did a wonderful job telling this awesome story that everyone should see.
"We thought, 'We should get together now, in case Zeppelin does tour.' I'm serious, man. That would be one hell of a bill: STP and Led Zeppelin. I mean, we could play a doghouse, out in the middle of the ocean, and if I got to play with Zeppelin, that would be a highlight of my life."
SANTA ANA, CA (BRAIN)—Participate in the 2008-2009 Cost of Doing Business Survey by April 28 and receive a free customized industry report for your company.
NEUCHÂTEL, Switzerland (BRAIN)—Cervélo has appointed Michael Marx as chief operating officer. With Marx taking over the day-to-day management responsibilities, Cervelo founders, Phil White and Gérard Vroomen, can refocus on what they do best—engineering, product design and strategic issues.