News

Posted March 28, 2017
Adidas also announces new lifestyle/technical sunglass, the Horizor.

SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear.

Posted March 27, 2017

SEATTLE, Wash. (BRAIN) — RacerMate Inc., which announced this month that it would stop making its CompuTrainer stationary trainers, is establishing a membership program to ensure that current trainer owners will be able to get replacement parts "virtually indefinitely."

Posted March 27, 2017

SENNFELD, Germany (BRAIN) — Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group." Accell Group is the parent of Winora, which manages the Haibike, Sinus

Posted March 27, 2017

VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online. 

Posted March 27, 2017

VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive U.S. distributor of Full Windsor, a multi-tool brand from Leeds, U.K. Full Windsor had previously been distributed by several other U.S. distributors.

Posted March 24, 2017
Spinlister expands its bike-shop program with agreement with nation's largest bike rental provider.

SAN FRANCISCO (BRAIN) — Spinlister, which began as an online peer-to-peer bike rental platform (something like Airbnb for bikes) has signed a long-term agreement with Blazing Saddles, which may be the country's largest bike rental operation.

Posted March 24, 2017

AUSTIN, Texas (BRAIN) — Spin, a San Francisco-based bike share company, is launching a new bike share system here that requires no kiosks, or stations. Riders — who can borrow a bike for $1 per ride — can pick up and leave a bike almost anywhere. 

Posted March 24, 2017
A riders at the Crankworx Whistler women's session. Liv photo.

NEWBURY PARK, Calif. (BRAIN) — Liv Cycling is inviting female riders to enjoy an exclusive trail session alongside sponsored Liv athletes and ambassadors during next week's Crankworx Rotorua in New Zeland.

Posted March 24, 2017
Lintaman is seeking distributors in U.S., U.K. and Australia.

TAIPEI, Taiwan (BRAIN) — Lintaman, a new brand based in Taichung, Taiwan, is now working with PowWord Communications, a U.S. marketing communications firm owned by industry veteran Tim Jackson. 

Posted March 24, 2017

HANGZHOU, China (BRAIN) — Herrmans has announced that China Star Union is now the brand's agent in China for e-bike components.

Headquartered in Hangzhou, China Star Union has five sales offices throughout China. The company is a leading supplier of controllers, throttles, and displays for e-bikes.

Posted March 24, 2017
The new Model 1c.

SAN FRANCISCO (BRAIN) — Volata Cycles, which received boatloads of media attention last year with the launch of its Model 1 smart bike, is launching a second model, the Model 1c, which will be delivered to U.S. consumers by Velofix mobile repair operations, where available.

Posted March 24, 2017
The line includes "mini velos" with small wheels.
The Tern Surge LTD7 is a limited edition model.

TAIPEI, Taiwan (BRAIN) — Tern is now distributing its non-folding bike line, Roji, to markets outside of Japan.

Posted March 24, 2017

PENTICTON, British Columbia (BRAIN) — Podium Imports has been appointed the exclusive Canadian distributor for Steadyrack bike storage systems.

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