News

Posted March 6, 2015
Update: Affected distributor ‘surprised and disappointed’ at decision.

CHICAGO (BRAIN) — SRAM announced Friday that it will reduce the number of distributors selling its components effective May 23, eliminating Olympic Supply Co., Hans Johnsen Co., Downeast Bicycle Specialists, Wilson and Action Bicycle. Hans Johnsen owns both Downeast and Wilson.

Posted in North America Tagged Distributor news
Posted March 6, 2015
Retired pro Jens Voigt battles with Lawson Craddock on Zwift.

LONDON (BRAIN) — Online cycling and fitness entertainment platform Zwift has brought aboard former professional racer Jens Voigt of Germany and current World Tour pro Laurens Ten Dam of the Netherlands as its first two ambassadors.

Posted in International Tagged People / Web/Internet
Posted March 6, 2015
Cycling-inspired bar The Wheel opened in Austin last month.

AUSTIN, Texas (BRAIN) — Longtime bike retailer Jack Murray, owner of Jack & Adam’s Bicycles, recently opened his second bar in Austin.

Posted in Retail News
Posted March 6, 2015

DENVER (BRAIN) — Rudy Project has signed on with the Toughman Half Triathlon Series as official helmet and sunglass sponsor. The 10-race series travels across the U.S., challenging athletes of all abilities with a 1.2-mile swim, 56-mile bike and 13.1-mile run.

Posted in Industry News Tagged Racing & Sponsorship / Events
Posted March 6, 2015

BALTIMORE (BRAIN) — World champion mountain biker Marla Streb has announced that she will open HandleBar Cafe and Bike Shop with her husband, Mark Fitzgerald, in Baltimore this summer.

Posted in Retail News Tagged People
Posted March 6, 2015

SILVER CITY, N.M. (BRAIN) — Race directors of the Tour of the Gila are putting out the call for angel sponsors after the 28-year-old stage race’s title sponsor pulled its investment early this week. If new sponsors don’t emerge, the April 29 race in Silver City, N.M., may have to be canceled, organizers added.

Posted in Industry News Tagged Racing & Sponsorship / Events
Posted March 5, 2015

IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to customers and partners, and has hired Al Nordin as its new CEO.

Posted in North America Tagged People
Posted March 5, 2015

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.

Posted in North America Tagged Advocacy/Non-profits / Events / Consumer Expos and Rides
Posted March 5, 2015

OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.

Posted in North America
Posted March 5, 2015

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has announced its 2014 Elite Triathletes of the Year. Selected by the National Governing Body’s Athlete Advisory Council, the 13 honorees represent all categories of triathlon competition, from Olympic to elite paratriathlete.  

Posted in Industry News Tagged People / Racing & Sponsorship / Awards
Posted March 5, 2015

TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology.

Posted in Product/Tech

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