News

Posted March 9, 2017
SRAM commits to make gender diversity a priority.

CHICAGO (BRAIN) — Stan Day, the president and CEO of SRAM, has signed Camber Outdoor's CEO Pledge, which calls on CEOs to "commit to promote the participation of and leadership opportunities for women at my company."

Posted March 9, 2017

BOULDER, Colo. (BRAIN) — For the third year running, Camber Outdoors and the Bicycle Product Suppliers Association are offering scholarships to bring four people to the Bicycle Leadership Conference this April in Monterey, California.

Posted March 9, 2017

MONTRÉAL (BRAIN) — Dorel Industries reported a decline in fourth-quarter revenue in its cycling division Thursday. Revenue was down $18.4 million or 7.3 percent to $235.3 million, the company said.

Posted March 8, 2017
Shapleigh has been connected to the Giro brand since 1990.

SCOTTS VALLEY, Calif. (BRAIN) — Greg Shapleigh, who has been connected to the Giro brand since 1990, is stepping down April 14 as vice president and general manager of Vista Outdoor's sport protection division, where he oversaw the Giro, Bollé, Cébé, Bell Helmets, Bell Powersports, Blackburn, Krash, Raskullz and Serengeti brands.

Posted March 8, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is unveiling a new program to give retailers cash incentives to write orders at the show. The PayBack buyer rewards program allows retailers to earn cash back for booking at-once orders during the show with participating brands.

Posted March 8, 2017

SQUAMISH, British Columbia (BRAIN) — OneUp Components says its Switch system reduces the cost of replacement chainrings and makes it easier for retailers to cover chainring standards without a huge investment in inventory.



Posted March 8, 2017

MEQUON, Wis. (BRAIN) — Hayes Performance Systems has hired Ryan Birk as Sunringlé BMX brand manager, effective immediately. Birk is returning to Hayes, where he held the same role from 1997 to 2008. For the past 8 years, Birk has been vice president of Answer BMX. 

Posted March 8, 2017
Erwin (right) with unidentified friend.

TRYSIL, Norway (BRAIN) — Sweet Protection, the Norwegian maker of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, has named Mike Erwin as its new sales manager for North America.

Posted March 8, 2017

MOUNT PROSPECT, Ill. (BRAIN) — The National Sporting Goods Association has joined several retail trade groups in opposing a proposed federal Border Adjustment Tax.

Posted March 7, 2017
UPDATED to correct that discount pricing is only on premium road and tri' bikes.
The Diamondback Podium Vitesse Disc Di2.

KENT, Wash. (BRAIN) — Diamondback Bicycles has launched a new consumer direct purchasing program that has been in development for more than two years.

Posted March 7, 2017

PHOENIX (BRAIN) — Benno Bikes, a company created by Benno Baenziger, the co-founder and former designer and co-owner of Electra Bikes, is expanding its retail partners and outside sales force and has opened a distribution center in Phoenix.

Posted March 7, 2017

RAYONG, Thailand (BRAIN) — Vittoria's manufacturing company, Lion Tyres Thailand, has opened a bicycle tire and wheel test center at its rubber compound factory and R&D complex at Rayong Industrial Estate in Thailand.

Posted March 7, 2017
Johnson presented Bikes Belong with a $100,000 check after the 2012 Ride on Washington.

BOULDER, Colo. (BRAIN) — PeopleForBikes' Ride On events are getting a big boost this year from involvement with Walgreens and the Red Nose Day movement.

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