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Posted November 11, 2009
STEAMBOAT SPRINGS, CO (BRAIN)—Trek Distribution is now making available Honey Stinger products to all of its retailers.

Posted in North America
Posted November 10, 2009
DANA POINT, CA (BRAIN)—The instant Mike Mayefske saw the man pushing a $12,000 Pinarello Prince signature edition into Revo Cycles, he had a hunch. And his hunch proved correct.

Posted in Retail News
Posted November 10, 2009
RANCHO SANTA MARGARITA, CA (BRAIN)—The OC Bicycle Swap Meet is happening again at Serfas headquarters in Rancho Santa Margarita at 8 a.m. on Saturday, December 5.

Posted in North America Tagged Events
Posted November 10, 2009
GARDEN CITY, ID (BRAIN)—Hippie-Tech now offers full factory-authorized Fox fork service to its offerings to retailers, after a six-year absence.

Posted in North America
Posted November 10, 2009
MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.
Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted November 10, 2009
SOQUEL, CA (BRAIN)—Steve Smith, the guy behind Swobo’s popular blog, "How to Avoid the Bummer Life," left Swobo to create his own blog and hopefully make a go of it selling ads to companies interested in his audience of culturally rich cyclists.

Posted in North America Tagged People
Posted November 10, 2009
BOULDER, CO (BRAIN)—Panache Cyclewear has added Andy Pemberton to its management team as vice president of sales and marketing.

Pemberton will be responsible for retail and custom clothing business development, marketing and promotions for the Boulder-based cycling apparel company.

Posted in North America Tagged People
Posted November 10, 2009
WATSONVILLE, CA (BRAIN)—Revenue was down 14.8 percent at Fox Racing Shox for the third quarter of the year as both OEM and aftermarket sales dropped in the weak economy.

Posted in North America Tagged Earnings/Financial Reports
Posted November 9, 2009
“Freds are men and women like me. We love riding our bikes, watching professional cycling, buying new bikes, clothes and gadgets for cycling. We aren’t always going to be the first to finish a race or get to the top of a hill, but we’re always going to look good doing it!”

Posted in North America
Posted November 9, 2009
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.

Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted November 9, 2009
South Queensferry, UK (BRAIN)—Hotlines has appointed Andy Gowan to look after the UK marketing of their brands that include Lapierre, Ghost, Lynskey, Nuke Proof and Ragley.

Posted in North America Tagged People
Posted November 9, 2009
VANCOUVER, British Columbia (BRAIN)—Canada’s Mountain Equipment Co-op expects to move about 5,000 mid-level road, mountain and urban bikes in the first year selling its new bike line, according to Tim McDermott, bike product manager for MEC.

Posted in North America
Posted November 9, 2009
SAN FRANCISCO, CA (BRAIN)—Timbuk2 has hired Mike Wallenfels to be its new CEO. He started his new position yesterday.

Posted in North America Tagged People
Posted November 8, 2009
"I don't want to win unless I know I've done my best, and the only way I know how to do that is to run out front, flat out until I have nothing left. Winning any other way is chicken-s#!t."

—Billy Crudup as Steve Prefontaine in "Without Limits."
Posted in North America
Posted November 8, 2009
MARINA, CA (BRAIN)—Sidi America has contracted Perfect Pitch Creative to provide creative services for marketing and promotions, in a collaboration that will elevate Sidi’s profile with consumers and dealers alike.

Posted in North America
Posted November 8, 2009
MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components has launched a new advocacy initiative that will pump $300,000 into locally-oriented, bicycle-related non-profit organizations through its U.S. dealer network in 2010.

Posted in North America
Posted November 8, 2009
LAGUNA HILLS, CA (BRAIN)—The holiday season is fast approaching and the staff at Bicycle Retailer is wishing the nation’s retailers a joyous shopping season. And you can help. Send us your product pick for the season’s best stocking stuffer.

Posted in North America Tagged BRAIN News
Posted November 8, 2009
GRAND JUNCTION, CO (BRAIN)—DT Swiss has hired Matt McClendon to be its after market sales manager.

McClendon had been with Kenda USA as its OEM sales manager.

Posted in North America Tagged People
Posted November 6, 2009
SANTA BARBARA, CA (BRAIN)—Specialized wrapped up a three-day women’s product launch today in Santa Barbara, California, where it hosted a half-dozen writers and editors from women’s health, fitness, travel and outdoor magazines.

Posted in North America Tagged Events
Posted November 5, 2009
LAGUNA HILLS, CA (BRAIN)—Do you have bike related videos that you'd like to share with the BRAIN audience?

If you do please email the web editor at jnorman@bicycleretailer.com for possible inclusion on the front page of the BRAIN Web site.
Posted in North America Tagged BRAIN News

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