BY NICOLE FORMOSA
LAGUNA HILLS, CA—Trimming travel budgets, cutting marketing and advertising dollars, prioritizing spending—it’s all become standard as the industry takes a more conservative approach to business this year in response to the nation’s economic fallout.
TORONTO, Ontario (BRAIN)—More than a year after Canada’s Mountain Equipment Co-op announced its intentions to enter the bicycle business, tensions continue to mount between the co-op and the country’s independent bicycle retailers.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has opened a new store in SoHo at the corner of Spring and Broadway.
WEST JORDAN, UT (BRAIN)—After serving as a part-time consultant for Reynolds Cycling since the beginning of the year, Paul Lew will now join Reynolds Cycling full-time as director of technology and innovation.
Audience members of “The Ellen DeGeneres Show” literally rolled out of the TV studio on Earth Day, April 22. As part of its Earth Day of Giveaways, the popular daytime talk show host gave away a Specialized Globe Vienna to each show attendee that day.
DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame is moving to Davis, California—a suburb just west of Sacramento with a population of 62,000. Davis beat out 11 cities nationwide to win relocation rights from Somerville, New Jersey.
AUDUBON, PA (BRAIN)–After several weeks of uncertainty, organizers of the TD Bank Philadelphia International Cycling Championship announced that the annual race will be held as scheduled on Sunday, June 7.
BOULDER, CO (BRAIN)—The industry and bike advocates need research to back up their claims with federal and state lawmakers about the benefits of cycling and usage of roads that accommodate cyclists.
SAN JUAN CAPISTRANO, CA (BRAIN)—Bike Magazine has had to run lean over the last year, but it hopes that the recent pre-packaged bankruptcy reorganization will now better improve cash flow.
FOOTHILL RANCH, CA (BRAIN)—Taiwan-based Neco Parts has set up a small U.S. branch with hopes of eventually establishing itself as a major player in the mid to high-end component market.
MINNEAPOLIS, MN—Electronics giant Best Buy will sell electric bikes at some of its stores in the next month.
SAN JUAN CAPISTRANO, CA (BRAIN)—Source Interlink Companies, the publisher of 75 magazines including Bike Magazine, filed a pre-packaged bankruptcy reorganization in federal court in Delaware on Monday.
VANCOUVER, British Columbia (BRAIN)—Sugoi Performance Apparel has expanded its Brand Champion Program for North American athletes in 2009.
SILVER CITY, NM (BRAIN)—Lance Armstrong will be racing at New Mexico's Tour of the Gila road race, which kicks off today.
TAMPA BAY, FL (BRAIN)—A Tampa Bay coalition of retail bicycle stores called SWFBUD (South West Florida Bicycle United Dealers) is requesting governments at all levels in Florida launch a campaign to fight the bicyclist fatality rate that is number one in the country again.
WASHINGTON, D.C. (BRAIN)—The League of American Bicyclists has announced its 2009 spring Bicycle Friendly Communities and States in celebration of Bike Month 2009, starting May 1.
CARLSBAD, CA (BRAIN)—Germany’s Derby Cycle Werke is forming a wholly owned U.S. subsidiary to bring Focus bicycles to the United States for the first time.
CINCINNATI, OH (BRAIN)—Headsweats has appointed Mike McQueeney to the role of vice president of sales and, for the first time, hired a select group of outside reps to support a major business expansion of the Cincinnati-based performance headwear company.
MEQUON, WI (BRAIN)—HB Performance Systems has promoted Darren Campbell to vice president and general manager of the Hayes Bicycle Group. Campbell succeeds Kurt Person, who has been made vice president of advanced business development with HB Performance Systems.
DANA POINT, CA (BRAIN)—Darrin Duhamel, owner of Revo Cycles, beamed with excitement Sunday as thousands of competitors and spectators clogged the streets of this small Southern California coastal community.