News
MORGAN HILL, Calif. (BRAIN) — In a letter emailed to U.S. and U.K. dealers on Monday, Specialized announced that it's moving its model year 2018 retailer event to September 2017.
LONGMONT, Colo. (BRAIN) — It's not often that foam is in the news, but when the world's largest bike saddle maker, Velo Saddle, says it has begun using its first new padding material in 35 years, it's worth paying attention.
BOULDER, Colo. (BRAIN) — RockyMounts has announced its first outside sales reps, Tiffanie McKenzie and Tom Roth, who will work with retailers in the South- and Northeastern U.S., respectively. They report to Rod Judd, RockyMount's sales director.
SANTA CLARITA, Calif. (BRAIN) — Recently retired pro road racer Jon Hornbeck is the new editor of Hi-Torque Publication's Road Bike Action magazine.
VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.
LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland.
VALLEJO, Calif. (BRAIN) — For the 2017 season, Wren Sports will sponsor the 9:ZERO:7 Factory Team, which includes Alaska's Will Ross, one of the most successful fat bike racers in the U.S.
AUSTIN, Texas (BRAIN) — Organizers of the 2017 Triathlon Business International Conference have announced more speakers and agenda items for the event, which will be held Jan. 22-24 in Dallas.
LAKEWOOD, Calif. (BRAIN) — Tern has chosen an unusual way to deliver the Vektron bike to crowd-funding backers: through its dealers.
MINNEAPOLIS (BRAIN) — Two partners — including one bike industry veteran — have bought Velofix franchise rights to the entire state of Minnesota in what the mobile bike repair franchiser said was its largest U.S. deal to date.
MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.
CHARLOTTE, N.C. (BRAIN) — Bike2020.com, an online marketplace for new, closeout and overstock bikes for pickup at local bike shops, has announced an upgrade of the site that includes an expanded platform for advertising by bike industry brands.
ALLENTOWN, Pa. (BRAIN) — The National Bicycle Dealers Association has renewed its contract with the Gluskin Townley Group to produce the NBDA's annual U.S. Bicycle Market Overview.
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