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Posted April 1, 2015
An image of the case from the patent filing.

SAN MATEO, Calif. (BRAIN) — GoPro has patented a cube-like camera housing that could reshape how its action cameras look.

Posted in Product/Tech
Posted April 1, 2015
Rendering of Epic Cycles' new 10,000-square-foot location

CLERMONT, Fla., (BRAIN) — Epic Cycles in Central Florida will move to an expanded 10,000-square-foot location on the waterfront in Clermont this summer that will include a full-service shop, coffee and juice café and training studio.

Posted in Retail News
Posted April 1, 2015

BURBANK, Calif. (BRAIN) — Pure Fix Cycles, the owner of the Pure Fix and Pure City brands, has hired Jamie Murnane to fill the new position of director of digital marketing.

Posted in North America Tagged People
Posted April 1, 2015

DETROIT (BRAIN) — Detroit Bikes has announced a deal with New Belgium Brewing to produce 2,415 bikes to promote the beer maker's Fat Tire Amber Ale.

Posted in North America
Posted April 1, 2015

LAGUNA HILLS, Calif. (BRAIN) — The latest print edition of Bicycle Retailer & Industry News includes coverage of Interbike's "Manifesto," a document that came out of this winter's IBD Summit in Arizona.

Posted in Retail News Tagged BRAIN News / From the Magazine
Posted March 31, 2015
Moore at the 2012 LAB Bike Summit.

BLOOMINGTON, Minn. (BRAIN) — Matt Moore, QBP's general counsel, is in rehab — and a full upper body cast and neck brace — following a collision with a car while bike commuting earlier this month. 

Posted in North America Tagged People
Posted March 31, 2015

PORTLAND, Ore. (BRAIN) — The Bike Cooperative is adding Nutcase Helmets to its product lineup. The co-op's 330 members will be able to order the helmets and take advantage of the brand's sales incentives and support this spring.

Posted in North America
Posted March 31, 2015

COSTA MESA, Calif. (BRAIN) — Midnight Tuesday is the deadline for bike shops to apply to be considered for the 2015 America's Best Bike Shops awards, a program of the National Bicycle Dealers Association.

Posted in Retail News Tagged Advocacy/Non-profits / Awards
Posted March 31, 2015
The BR-RS805 caliper is Ultegra grade.

IRVINE, Calif. (BRAIN) — Shimano is introducing its first road hydraulic brake calipers that are compatible with the Flat Mount disk caliper mounting system it announced last year and which will be used on some 2016 model year bikes that will be hitting the market soon.

Posted in Product/Tech
Posted March 31, 2015
The new Guide Ultimate set in Arctic Gray.

CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the origin

Posted in Product/Tech
Posted March 31, 2015

BRECKENRIDGE, Colo. (BRAIN) — Colorado's pro road state race, the USA Pro Challenge, announced Tuesday that it would include a three-day women's stage race this year in conjunction with the seven-day men's race.

Posted in North America Tagged Competition
Posted March 30, 2015

ALISO VIEJO, Calif (BRAIN) — Highway Two hired Vince Marcotte as a new sales rep in British Columbia. 

Posted in North America
Posted March 30, 2015

ZWOLLE, the Netherlands (BRAIN) – Fast Forward Wheels has moved its headquarters to a larger building in Zwolle, the Netherlands. The company said it moved due to growing sales and the need for more storage and workspace. The new headquarters are in an old steel factory.

Posted in International
Posted March 30, 2015
New packaging and name for Chomps.

BERKELEY, Calif. (BRAIN) — GU Energy Labs is revamping its brand, with a new logo, new formulas for its nutrition products, new names and new packaging.

Posted in North America
Posted March 30, 2015
Liv retail trainer Teresa Boyle teaches a clinic during the Ambassador Camp.

NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will  work with retailers to lead ride and give educational clinics to help grow women's cycling communities.

Posted in North America
Posted March 30, 2015
The Shred Fullstack helmet.

NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.

Posted in North America Tagged People / Sales Reps
Posted March 27, 2015

MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.

Posted in Product/Tech
Posted March 27, 2015

INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.

Posted in North America Tagged People
Posted March 27, 2015
The pedalwrencher.com homepage

ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.

Posted in Product/Tech Tagged Web/Internet / Mobile bike apps
Posted March 26, 2015

CAPE TOWN, South Africa (BRAIN) — Leatt Corporation, a maker of protective gear for motorsports and bicycling, announced 2014 revenues of $18.5 million, up 24 percent over its 2013 sales. 

Posted in International

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