ST. AUGUSTIN DE DESMAURES, Quebec (BRAIN) — Louis Garneau will start a demo tour this month that will visit stores across Canada and in select U.S. locations, allowing consumers to test ride Garneau bikes.
FT. COLLINS, Colo. (BRAIN) — Fort Collins Bicycle Co., the parent company of Swobo Bicycles, is launching a new line of road bikes for children and small adults. The Farrier line will be distributed to IBDs by Hawley Company.
AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.
ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on h2b2b.com will qualify for the raffle drawing.
BOULDER, Colo. (BRAIN) — Market research group Leisure Trends will produce a free webinar on Thursday on retail trends in the IBD channel.
ATLANTA (BRAIN) — For the first time, Wahoo Fitness is now offering its mobile Fitness app for Android devices.
The new app can be found in the Google Play Store.
BOULDER, Colo. (BRAIN) — Power meter supplier Stages Cycling has hired former USA Cycling coach Benjamin Sharp as its power education specialist. Sharp will create content and support Stages-sponsored teams as well as dealers and coaches.
FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7.
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports has extended its exclusive European distribution agreement with Shimano Europe for all EBS brands: Giro, Bell, Blackburn and Easton Cycling.
LAGUNA HILLS, Calif. (BRAIN) — An interview with former Trek executive Mary Burke, who is running for governor in Wisconsin, highlights the April 1 edition of Bicycle Retailer & Industry News, which is arriving in subscribers' mailboxes this week.
VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports sales were down nearly 6 percent last year, as the dynamic company wrestled with market changes across its categories.
LAGUNA NIGUEL, Calif. (BRAIN) — After launching this year at the seaside Terranea Resort in Southern California, Lifeboat Events’ PressCamp Winter will head inland to Westlake Village for its second edition, set for Jan. 27-30, 2015.
CHICAGO (BRAIN) — RockShox is offering more 650b fork options at the long-travel end of its product line, adding 650b versions of its Domain Dual Crown fork and for its redesigned Boxxer model.
FLETCHER, N.C. (BRAIN) – April 1, 2014 — News has leaked from the offices of Cane Creek Cycling Components that they will push into the sports nutrition market.
INDIANAPOLIS (BRAIN) — Silca, an historic Italian brand that was reborn in the U.S. last year, is launching its first new product aside from pump replacement parts: a CO2 inflator and matching cartridges.
ALLENTOWN, Penn. (BRAIN) – The used bike market is a $2.4 billion business in the U.S., with 7.5 million owners, according to a new study by Gluskin Townley Group, LLC.
MADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation in 2012. The General Assembly was the first order of business at IMBA Europe's third annual summit, which drew 52 participants from 18 countries to bring their distinct perspectives to bear on the future of mountain biking in Europe.
NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.
FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.
CHICAGO (BRAIN) — To better serve dealers, SRAM is extending its U.S. Dealer Service Call Center hours by two hours to 9 a.m. to 8 p.m. Eastern time Monday through Thursday starting Monday. Friday hours for the Indianapolis-based call center will remain 9 a.m. to 6 p.m.