LAS VEGAS (BRAIN) — POC is "exploring" the use of a new printed light technology that adds active lights to clothing for nighttime visibility. A POC video shows the technology being used on a vest.
VANCOUVER, British Columbia (BRAIN) — The mobile bike repair franchise operation, Velofix, has added nine new franchises in the U.S. and is predicting it will have 55 U.S. locations within a year.
LAS VEGAS, Nev. (BRAIN) — QBP is adding to its stable of bike brands, adding a new mountain bike line called Heller when Interbike opens on Wednesday.
OGDEN, Utah (BRAIN) — ENVE Composites is now sponsoring the Ironman World Championships at a sufficient level to be named the Official Wheel of the event, which is being held Oct. 10 in Kona, Hawaii.
LAS VEGAS (BRAIN) — BRG Sports said a Chinese citizen has been fined and sentenced to nearly three years in prison in China for trafficking in counterfeit Giro helmets.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments, now owned by Intel, has lowered the retail price on its Recon Jet eyewear. In the United States, Jet is now available for $499.
ST. PAUL, Minn. (BRAIN) — Framed Bicycles has added new sales reps for its new series of "Non Internet" Framed Fat bikes, sold under the Wolftrax brand.
OREM, Utah (BRAIN) — Lizard Skins has hired John Mun as the company’s new lead designer and developer for soft goods and accessories.
LUGANO, Switzerland (BRAIN) — Assos has sold a majority stake in the company to an investment group led by former Black Diamond Equipment director Philip N. Duff, who becomes Assos’ new CEO.
LAGUNA HILLS, Calif. (BRAIN) — Makers of offroad touring equipment — from bikes to frame bags — as well as retailers are taking notice as mountain bikers and gravel road riders go looking for specific gear and knowledge of this growing category.
NEWBURY PARK, Calif. (BRAIN) — John Thompson, Giant Bicycle’s executive director, told Giant retailers that recent coverage by BRAIN of a lawsuit involving Giant and a former Tampa, Fla., retailer fails to accurately account for what happened in the case.
DENVER (BRAIN) — Brian Hawkins and his company, Fixture Labs, will be at Interbike seeking new customers after Hawkins ended his 17-year relationship with Giant Bicycles this week.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes sales reps will now be offering products from the distributor BikeSmart, including BikeSmart-brand accessories, PURE green bicycle lubricants and solvents, Rubbers tubes and Mr.
PARK CITY, Utah (BRAIN) — PressCamp Summer will be held for the eighth time next year, and for the seventh consecutive year it will be held at Park City's Deer Valley Resort.
SAN JOSE, Calif. (BRAIN) — If the voices on the phone at Phil Wood seemed a bit harried, consider for the past four months the company has been in the process of moving a mile from their old cannery location to a new location in San Jose.
DUXBURY, Mass. (BRAIN) — Bern Unlimited has appointed bike industry veteran Jeffrey Cavicchi to lead the company’s U.S. sales efforts for the bike category. Cavicchi will oversee distribution strategy and the brand’s U.S. sales force across all product categories including head protection and apparel.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Outdoor Retailer is about to re-enter the publishing business with the re-launch of its original publication – Outdoor Retailer Magazine.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women’s Coalition will present leadership awards to Erin Sprague of Specialized and Jessica Klodnicki of Bell Helmets and Blackburn at its annual awards presentation held the first evening of the Interbike show.
WILTON, Conn. (BRAIN) — Dorel Sports has appointed Russell Merry as senior vice president and general manager of North America and the U.K. for Cycling Sports Group.
WILRIJK, Belgium (BRAIN) — Sapim has moved its headquarters into a new 65,000-square-foot factory, about 40 percent larger than its previous building, which is in the same neighborhood.