News

Posted November 17, 2014
Former Nike exec, who has been at Rapha for 7 years, will join Specialized in March.

MORGAN HILL, Calif. (BRAIN) — Slate Olson, who is currently Rapha's chief marketing officer, will relocate from London to California next year to join Specialized as vice president of global marketing in March.

Posted in North America Tagged People
Posted November 14, 2014

BOULDER, Colo. (BRAIN) — Retül is working with Masterfit Enterprises, a designer and manufacturer of insoles for the snow sports industry, to offer cycling specific custom insoles.

Posted in North America
Posted November 14, 2014

WILTON, Ct. (BRAIN) — The final 2015 Cannondale-Garmin ProTour team roster includes members of the former Cannondale Pro Cycling team and the Garmin-Sharp team.

Posted in International Tagged Racing & Sponsorship
Posted November 13, 2014

EMMAUS, Pa. (BRAIN) — Bicycling magazine has seen a 20 percent increase in sold advertising pages in 2014, compared to the same period last year. Publisher Zack Grice said the growth rate exceeds that of any U.S. magazine, in any category, monthly or bi-monthly, that is audited. 

Posted in North America
Posted November 13, 2014

IRVINE, Calif. (BRAIN) — Pedego Electric Bikes is launching a new bike, called the Boomerang, with an extra-low step-through frame. The company did not say if the model name was inspired by the frame's appearance or by its intended customers: Baby Boomers (or both).

Posted in Product/Tech Tagged Electric bike
Posted November 13, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The Interbike trade show ranked 54th on the list of Top 100 Trade Shows of 2013 published by Trade Show Executive magazine. The magazine began the ranking in 2007 and Interbike has been listed since then. The 'Gold 100' status is based on a show's net square feet.

Posted in North America Tagged Tradeshows and conferences / Interbike
Posted November 13, 2014
A heat map of the activites from the challenge.

SAN FRANCISCO (BRAIN) — Nutrition brand GU Energy Labs and online network Strava have raised $58,683 for the Challenge Athletes Foundation through a GU-sponsored promotion on Strava.com.

Posted in North America Tagged Advocacy/Non-profits / Mobile bike apps
Posted November 13, 2014
J&B, QBP and Action join previous distributors BTI and Magura Direct.

OLNEY, Ill. (BRAIN) — Vredestein tires are now being distributed by QBP, J&B and Action Bicycle, as well as its previous distributors, BTI and Magura Direct. Magura is the tire brand's North American representative.

Posted in North America Tagged Distributor news
Posted November 12, 2014

LOUISVILLE, Ky. (BRAIN) — In conjunction with the launch of its new streaming platform, Endurance Films Training Institute, video production company Endurance Films will host a triathlon discussion panel online this week.

Posted in Industry News
Posted November 12, 2014

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker products are going to be distributed in Norway, Denmark and Sweden by Gaia Sport, a distributor co-owned by Danish triathlete Rasmus Henning.

Posted in International Tagged Distributor news
Posted November 12, 2014

BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing the Lauf Fork, lightweight carbon mountain bike fork from an Iceland-based company. 

Posted in Product/Tech Tagged Distributor news

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