BY JASON NORMAN
NOVATO, CA—Mainstream brands are catching up to urban and commuter bike-focused brands when it comes to product selection and quality.
Companies like Trek, Specialized and Giant are making strides in this market. But they’re not the only ones that see this category as having legs.
MONTREAL, Quebec (BRAIN)—Mountain Equipment Co-op (MEC) has
released the results of a survey showing that an overwhelming majority of Montrealers (82 percent) believe that using bikes to commute to work can be an effective way to reduce greenhouse gases and fight climate change.
BOULDER, CO (BRAIN)—Mountain bikers and land managers from across Israel came together recently for five days of education and partnership building.
WASHINGTON DC, (BRAIN)—Park Tool isn't only sponsoring NBDA's Super Seminar Series. The company is also giving away a customized Park Tool folding knife to every dealer that attends.
BOULDER, CO (BRAIN)—Bikes Belong has completed creative development on the first phase of a nationwide ad campaign designed to inspire non-cyclists to ride.
The ad campaign is entitled "Remember Me" and includes three separate ads, targeting different audiences.
JEFFERSONVILLE, IN (BRAIN)—Trek has partnered with Service Net Solutions for the administration of extended service plans covering a variety of Trek bikes and accessories.
MADISON, WI (BRAIN)—Pacific Cycle's third quarter revenue was up 2.3 percent to $81.3 million from $79.4 million a year ago.
WASHINGTON, DC (BRAIN)—Senator Mark Pryor’s bill, the Consumer Product Safety Commission Reform Act of 2007, jumped its first hurdle this week by passing a Senate Commerce Committee vote.
“Yeah, man, we thought we were really rocking out," said guitarist A.J. Flores. The musicians quickly realized the Bay Area just had an earthquake and that the rumbling had nothing to do with their Metallica cover song.
BOSTON, MA (BRAIN)—Boston mayor Mayor Thomas M. Menino has committed to making Boston a bicycle friendly city.
"Trick or treat." —Miles Jamison Norman
BETHEL, CT (BRAIN)—Cannondale hired Joanne Sessler as its new general manager of apparel, footwear and accessories.
Sessler takes over for Phillip Sporidis, who left the company to spend more time with his family.
SEATTLE, WA (BRAIN)—In an effort to reduce the amount of paper it uses on a monthly basis, Seattle Bike Supply launched a paperless invoicing and statement program. Dealers now have the option to receive e-Invoices and e-Statements.
PORTLAND, OR (BRAIN)—It looks like Portland is going to be the handmade capital of the world over the next several months.
"As far as going out on top, yes I would love to have that happen. But it's also hard to stop when you're kicking @ss. If I were losing, then I would stop for sure, or if I felt like I didn't have a chance." —Brian Lopes, in an exclusive interview with BRAIN.
LAGUNA HILLS, CA (BRAIN)—Check out the list of impressive bikes to be auctioned off in November on eBay to help Stephen Murray pay for mounting medical bills.
TEMECULA, CA (BRAIN)—In an effort to support its brick and mortar dealers around the globe, Intense Cycles terminated relationships with several online/mail-order retailers. Terminated dealers will continue to sell remaining stock until year's end.
SAN LUIS OBISPO, CA (BRAIN)—Lambert has become the Canadian distributor for Lezyne.
Former Truvativ owner Micki Kozuschek founded Lezyne, with accessories ranging from hand pumps to multi-tools to saddle bags.
PORTLAND, OR (BRAIN)—Cyclone Bicycle Supply is now the west coast wholesaler for the Crud Catcher.