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Posted July 8, 2008

MORGAN HILL, CA (BRAIN)—The big news coming from Specialized's recent road launch was its new Turbo tubeless tire.

Posted in Product/Tech
Posted July 8, 2008

BERKELEY, CA (BRAIN)—Clif Bar is launching a new “How Do You Play?” promotion created solely for sports retailers.

Posted in North America
Posted July 8, 2008

SAN CARLOS, CA (BRAIN)—Ritchey Design has launched its new consumer Web site, which includes e-commerce functionality. Consumers will be able to easily purchase Ritchey products with the sale credited to and fulfilled by independent bicycle dealers (IBD).

Posted in North America Tagged Web/Internet
Posted July 8, 2008

TEMPE, AZ (BRAIN)—To cheer on the AG2R-La Mondiale team in the Tour de France, and support our BH Bikes' consumers, BH USA is giving away BH team kits and raffling off a frame.

Posted in North America
Posted July 8, 2008

Steve Lopez, a sardonic wit who pens a regular column for the Los Angeles Times, thinks Chicago is an ideal role model for the Southland's politicos, particularly when it comes to cycling.

Posted in North America
Posted July 7, 2008

GREENVILLE, SC (BRAIN)—H3O Partners, a strategic marketing and branding firm has formed a strategic partnership with Hincapie Sportswear.

George Hincapie is a partner in both firms, so the new partnership effectively links H3O’s brand with a premium consumer brand.

Posted in North America
Posted July 7, 2008

CARLSTADT, NJ (BRAIN)—Action Bicycle USA is now distributing rack maker Küat Innovations.

"The way it folds flat and fits anywhere is impressive, also the weight is a big plus," said Wayne Neufeld, purchasing director for Action Bicycle USA.

Posted in North America
Posted July 7, 2008

BOULDER, CO (BRAIN)—Electric bike maker Optibike has doubled its Boulder, Colorado-based workforce in 2008 and is now increasing its manufacturing space by taking over a former Beech Aircraft building in Boulder to accommodate a 230 percent increase in production.

Posted in North America
Posted July 7, 2008

COSTA MESA, CA (BRAIN)—A cold, stormy winter shouldn’t hamper attendance at the National Bicycle Dealers Association’s regional seminars next year, as most venues offer favorable weather year-round.

Posted in Retail News
Posted July 7, 2008

Good news, OC mountain bikers, Whiting Ranch reopens its gates this Saturday for the first time since last October when the Santiago wildfire ripped through the famed park.

Steve Blick and the guys and gals at Oakley couldn't be happier about this news.

Posted in North America
Posted July 7, 2008

BOULDER, CO (BRAIN)—The Selling Cycling web- and DVD-based staff training program recently set a new record by surpassing its 300,000th training incident for the 2008 season, according to Ray Keener, Growth Cycle President.

The success is the result of several factors, Keener said.

Posted in Retail News
Posted July 5, 2008

HORSHAM, England (BRAIN))—California accessories supplier Lezyne has signed British distributor Upgrade Bikes as its exclusive distributor in the United Kingdom.

Posted in North America
Posted July 5, 2008

FRIEDRICHSHAFEN, Germany (BRAIN)—Following last year‘s premiere which turned out well despite atrocious weather, the second Eurobike Demo Day will be taking place in a different location, Argenbühl/Allgäu, Germany.

Posted in North America Tagged Tradeshows and conferences / Eurobike
Posted July 5, 2008

GRENCHEN, Switzerland (BRAIN)—Swiss bicycle producer BMC has named its head of marketing and communications, Markus Zehnder, as its managing director after an abrupt split with his predecessor, Peter Kreuder.

Posted in North America Tagged People
Posted July 5, 2008

MORGAN HILL, CA (BRAIN)—Specialized is offering consumers a special deal during this year's Tour de France: buy a qualifying Specialized road bike or mountain bike at a participating Specialized dealer, and earn up to $400 in free equipment.

Posted in Retail News
Posted July 5, 2008

"I've seen it all, from when I was a 17-year-old watching ABC Sports and watching him (LeMond) win the Tour by eight seconds. If you asked me to sum it up, I'd say it's a tragedy, bro. It's an American tragedy."

Posted in North America
Posted July 3, 2008

BRAIN wishes you and yours a Happy Fourth of July!

Regular news will resume on Monday, July 7th.

Posted in North America Tagged BRAIN News
Posted July 2, 2008

VAIL, CO (BRAIN)—The Vail Valley Foundation has pulled the plug on the inaugural Colorado Stage International Cycle Classic road bike race scheduled for August 22-24, 2008.

Posted in North America Tagged Events
Posted July 2, 2008

GREENVILLE, S.C. (BRAIN)—Hincapie Sportswear has relaunched www.GeorgeHincapie.com, the company’s Web site dedicated to co-owner and Team Columbia professional rider, George Hincapie.

Posted in North America Tagged Web/Internet
Posted July 2, 2008

EMMAUS, PA (BRAIN)—Rodale has appointed Jasen Thorpe to the position of editor-in-chief and brand director of Mountain Bike magazine, effective immediately.

Posted in North America Tagged People

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