WATERLOO, WI (BRAIN)—Trek’s John Burke said the company’s decision to roll Gary Fisher into the Trek line was driven by desire to simplify its line and grow sales, particularly in the hot 29er category.
"The only thing that leaks on a bike is air."
—River City Bicycles Web site front page. Click on link to check it out.
DENVER, CO (BRAIN)—Primal Wear has partnered with MapMyRide.com to design and provide jerseys for the upcoming 2010 Le Tour Challenge benefiting the American Diabetes Association (ADA) and powered by MapMyRide.com and Versus.
IRVINE, CA (BRAIN)—Shimano has launched a Dyna-Sys drivetrain site that provides in-depth training and information to bike shop employees through the company's Dealer Web Portal.
VANCOUVER, British Columbia (BRAIN)—Race Face has appointed Derek Wills as its North American sales and business development manager.
WATERLOO, WI (BRAIN)—Trek Bicycle is introducing the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand. The Collection will be distributed exclusively through Trek retailers.
MADISON, WI (BRAIN)—In order to better define and differentiate the Saris rack brand and the CycleOps performance training products brand, parent company Saris Cycling Group has introduced individual Web sites for Saris and CycleOps as well as a company site.
BOULDER, CO (BRAIN)—More than 30 influential transportation professionals representing federal and local government, the private sector and national organizations gathered recently in Boulder, Colorado to focus on emerging new designs in bicycle facilities.
MORGAN HILL, CA (BRAIN)—Specialized's Bike to Work day Industry Commuter Cup Challenge results are in.
Tiny But Tough (50 or less employees companywide) — 3A Distribuidora with six full-time employees 100 percent participation.
GULFPORT, MS (BRAIN)—Robert Driskell is well versed in natural disasters, but with the Gulf oil spill Driskell is now becoming better acquainted with man-made catastrophes.
BY JASON NORMAN
LIVING ON THE OUTSKIRTS of Boulder, Colorado, Kelley Cluzel and her husband Bill were in the market to buy a house closer to town. Cluzel hoped to shorten her 15-mile commute so that she could bike to work.
BY MARC SANI
LAGUNA HILLS, CA—Lance Camisasca’s decision to launch “Dealer Camp” puts a spotlight on the expanding role of mid-summer dealer events. And it foreshadows, potentially, a significant shift in show dates for Interbike.
BY JASON NORMAN
GIG HARBOR, WA—Debit cards, credit cards, rewards cards—to the consumer the type of plastic they use to make purchases isn’t a life-changing decision. But to some retailers that choice significantly affects their bottom line since transaction fees vary widely between each of them.
Colorado is one of the most bicycle friendly states in the U.S., right? Well, yes, except for one small town that goes by the name of Black Hawk, where the city manager believes banning bikes promotes safety.
MACON, GA (BRAIN)—L.H. Thomson has launched a new Web site. The site itself and the domain name have changed as www.bikethomson.com (click on link) is the new home for information about cycling products at L.H. Thomson.
LAGUNA NIGUEL, CA (BRAIN)—Shimano, and its cycling brands Pro Gear and Pearl Izumi, is the first major component company to commit to DealerCamp—the outdoor demo and expo event for bicycle suppliers and retailers. Presented by Lifeboat Events, DealerCamp debuts July 29–31 at Deer Valley Resort in Park City, Utah.
PORTLAND, OR (BRAIN)—The 3rd annual Oregon Handmade Bicycle Show October 9 and 10, 2010 at Sandbox Studio in Portland, Oregon, is sure to be bigger and better than ever.
SAN CARLOS, CA (BRAIN)—Ritchey Design has hired Sean Coffey as its U.S. director of marketing, a newly created position that will bolster Ritchey Design’s marketing team in its efforts to strengthen the Ritchey Design and Syncros Applied Technology brand positions.
ATLANTA, GA (BRAIN)—CNN highlighted the growth of the folding bike market in an article on cnn.com.
CNN reported that Dahon claims 60 percent of the U.S. folding-bike market, according to research by The Folding Cyclist.
For complete story, click on link.
PLEASANT VALLEY, MO (BRAIN)—Paceline Products, Inc. has moved into a new 10,000 square foot office and warehouse just across the street from their previous location. The new space is designed to accommodate the company’s growing distribution business.