News

Posted June 17, 2016
FE Sports will also paint Ridley frames for the Australasian market.

PAAL-BERINGEN, Belgium (BRAIN) — FE Sports of Brisbane, Australia has established Ridley Australasia, the official sales, distribution and finishing partner of Ridley Bikes in Australia and New Zealand. FE Sports will both distribute and paint Ridley Bikes in Australia for the two markets.

Posted June 17, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.

Posted June 17, 2016

BLOOMINGTON, Minn. (BRAIN) — When internet rumor mongers began chattering about problems at Surly Bikes, suggesting the QBP-owned brand was ripe for a shut down or sell off, brand manager Paul Zeigle decided to get ahead of the story.

Posted June 16, 2016

HELSINKI (BRAIN) — Amer Sports has hired Sebastian Lund as its new chief HR officer and member of the company's executive board. Lund, who joins Amer Sports after a 20-year career at Procter & Gamble in the United States and Europe, replaces Terhi Heikkinen, who is leaving the company at the end of August.

Posted June 16, 2016

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is announcing a new "60-Day Fit Guarantee" that applies to all Pearl cycling apparel purchased at any Pearl Izumi partner specialty bike shops.

Posted June 16, 2016

SAUSALITO, Calif. (BRAIN) — OutsidePR has made two new additions to its team. Harry Benyon will be joining as an account manager, coming from London, England, where he gained experience working for brands in the European outdoor industry.

Posted June 16, 2016

GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.

Posted June 16, 2016

LEXINGTON, S.C. and LÉVIS, Quebec (BRAIN) — Hawley-Lambert has laid off 13 staff from its Lexington offices as it continues to integrate both companies and finalizes the transition of back-end functions to Lévis, Quebec.

Posted June 16, 2016

SEATTLE (BRAIN) — Nuun & Ccompany will provide hydration education and product support at the REI Outessa Summits, three-day women's events to be held in Lake Tahoe in August and near Salt Lake City in September.

Posted June 16, 2016

WHITE RIVER JUNCTION, Vt. (BRAIN) — Ibex Outdoor Clothing has hired Scott Parr to lead its sales team as vice president effective immediately.

Posted June 16, 2016

SALT LAKE CITY, Utah (BRAIN) — Settlement talks have apparently stalled between the Moab retailer Poison Spider Bicycles and the California-based offroad vehicle supplier Poison Spyder Customs.

Posted June 16, 2016
Company is surveying retailers about their needs and wants.
Chris Chance with a new Yo Eddy.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles, which returned from a long dormancy at the 2014 Interbike show, is now looking to build a small IBD dealer base alongside its consumer direct sales program.

Posted June 16, 2016

MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.

Pages