CHATTANOOGA, TN (BRAIN)—American Bicycle Group has restructured its marketing department to better serve the needs of dealers, professional athletes, sponsored teams and advertising programs established for 2008.
SAN CARLOS, CA (BRAIN)—Ritchey Design has announced a voluntary recall on certain WCS and Pro level road and 'cross cranksets. According to Ritchey, the
non-driveside arms of affected cranks can break unexpectedly during use, possibly resulting in injury.
LAGUNA HILLS, CA (BRAIN)—Down below you'll find this week's Selling Cycling module: Three Types of Customers.
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
PORTLAND, ORE (BRAIN)—The North American Handmade Bicycle Show has been a main reason for the flourishing high-end niche market for handmade bicycles in North America.
OAKLAND, CA (BRAIN)—Hydrapak has moved down the 880 freeway from Emeryville to Oakland.
SAN JUAN CAPISTRANO, CA (BRAIN)—As a part of the 11th annual Bicycle Leadership Conference (BLC), Interbike hosted a very important breakfast.
"Don't Let Your Babies Grow Up to Be (Naked) Cowboys."
—The Naked Cowboy was strummin' his six string on his OR front porch swing yesterday, searchin' for his lost wardrobe of clothes.
PAYSON, UT (BRAIN)—Delta 7 Sports Arantix mountain bike is providing the pedal power for Mion Footwear's human-powered booth (#32224) at this week's Outdoor Retailer Winter Market.
BERKELEY, CA (BRAIN)—Clif Bar and TerraCycle have announced the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials.
SAN DIEGO, CA (BRAIN)—Industry sales have been stagnant despite the many reasons—health, social, recreational and environmental—that exist for people to cycle.
"How could I forget to mention the bicycle is a good invention
Sitting there in a silent movie
Beside the only girl who really ever moved me
Happy days but sad I'm facin
Heaven knows that I'm on the case
How could I forget to mention the bicycle"
SAN DIEGO, CA (BRAIN)—SRAM committed more than $150,000 of additional funding to several national advocacy groups following John Burke’s presentation at the Bicycle Leadership Conference. Burke challenged companies to commit a larger percentage of budgets to fund advocacy groups.
SEATTLE, WA (BRAIN)—Northwave North America has signed George Hincapie a two-year contract to ride on Northwave bike shoes.
SEYMOUR, CT (BRAIN)—In response to vast growth in the western United States, Thule has moved its Denver, CO warehouse to a new state-of-the-art facility seven miles away in Aurora, CO.
SAN DIEGO, CA (BRAIN)—John Burke believes the industry can increase the number of trips taken by bike in the United States from less than 1 percent of trips to 5 percent of trips. But it’s not going to happen on its own.
LAGUNA HILLS, CA (BRAIN)—We at BRAIN would like to thank everyone that's participated in our weekly online surveys.
But judging from some behind-the-scene stats, some people have gone a bit overboard by voting more than once—and some just need to get out and ride their bikes more often.
PORTLAND, ORE (BRAIN)—Lynskey Performance will have on display some exciting new products including a belt driven 29er and a new steel road bike.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah will host its bike giveaway and fundraising bike rides on May 31.