JACKSON, WY (BRAIN)—With blogs, YouTube, Facebook, Twitter and many other social media and social networks gaining ground as influential channels of communication, particularly among younger demographics, social media strategies have become an integral part of public relations campaigns.
MONTGOMERYVILLE, PA (BRAIN)—Bicycle manufacturers are creating confusion at retail by flooding the market with too many choices. The result is reduced product sales—and profits—industry-wide.
Nike Feed The Warrior Commercial featuring Lance Armstrong.
BY LYNETTE CARPIET
PHILADELPHIA, PA—Pat Cunnane is a man with a vision. So when officials at Emory University issued a call to industry suppliers and local retailers asking for help in reducing single occupancy vehicle usage on campus, he answered it quite enthusiastically.
BY JOHN CRENSHAW
BY JASON NORMAN
CUPERTINO, CA—Perhaps no one knew mountain biking pioneer John Finley Scott better than longtime friend Vance Sprock.
BY DOUG MCCLELLAN
TAICHUNG, Taiwan—Richard Storino has been attending industry trade shows since the BDS show was the highlight of the year.
ST. PAUL, MN (BRAIN)—The United States Patent and Trademark office has granted federal trademark registrations to Park Tool Company for its iconic blue color.
SANTA ANA, CA (BRAIN)—In an effort to assess how independent businesses fared this holiday season, the National Bicycle Dealers Assocation has teamed up with several other associations representing independent businesses to disseminate an Independent Business Holiday Sales Survey for retailers.
WILMINGTON, MA (BRAIN)—Pedro's has announced a shift in its Grassroots program—the company's longest running sponsorship program.
For 18 years Pedro's has sponsored approximately 25 teams annually with products and pro deals from Pedro's as well as a select few partner companies.
"Ride, ride, ride, hitchin' a ride
Ride, ride, ride, hitchin' a ride" —Miles Jamison Norman
NEWBURY PARK, CA (BRAIN)—Giant Bicycle employees returning from the New Year’s holiday were stunned and saddened to learn of the sudden heart-related death on December 30 of account executive Louis Ledesma.
Do you have your ticket to Portland yet? (Click on link and turn up volume)
PORTLAND, ORE (BRAIN)—Two leading companies in the design and manufacture of accessories for recumbent bicycles are teaming up.
TerraCycle, of Portland, Ore. is acquiring Fort Collins, Colo.–based FastBack Designs and plans to expand its successful line of hydration packs and frame bags.
MINNEAPOLIS, MN (BRAIN)—Carmichael Lynch Spong has purchased Stanwood & Partners, a Wyoming-based public relations firm and a fellow go-to expert in the outdoor enthusiast arena.
MANCHESTER, NH (BRAIN)—The Biking Solution continues to add members at a brisk pace.
The cooperative recently welcomed another nine new members into the fold.
LAGUNA HILLS, CA (BRAIN)—If you still haven't received your copy of BRAIN's January issue that's because it shipped out on Dec. 31.
Hold on tight, it should be on your doorstep any day now.
Thanks for your patience and continued support of the magazine.
WATSONVILLE, CA (BRAIN)—This is a warning against unapproved use of Fox Forks from Fox Racing Shox.
SUN VALLEY, ID, (BRAIN)— SCOTT USA has added a new event vehicle to its fleet.
LAGUNA HILLS, CA (BRAIN)-Nicole Formosa has joined Bicycle Retailer and Industry News as a reporter.
Formosa brings five years of journalism experience to the magazine, most recently working as a reporter for a daily newspaper in Colorado's Rocky Mountains.