REDMOND, WA (BRAIN)—Microsoft has formed a partnership with media company Rodale to deliver targeted advertising across Rodale's portfolio of health and fitness properties.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Nikole Rock as its new director of design and development.
Rock will be responsible for all aspects of design, development and sourcing of the Hincapie retail apparel line.
MONTREAL, Quebec (BRAIN)—ExpoCycle, one of the top ranked tradeshows in Canada, is hoping for another big turnout this September.
ExpoCycle, with 90,000 square feet of space, features more than 800 cycling brands.
PARADISE, CA (BRAIN)—Paradise, California, has been anything but recently as local retailers are dealing with massive amounts of smoke from a 49,500 acre Butte County wildfire.
At least one retailer in the area, The Bicycle Shop in Paradise, has been evacuated.
The man behind Bikebiz, Carlton Reid, has a new book out entitled "The Bike to Work Book."
BOULDER, CO (BRAIN)—The Selling Cycling web- and DVD-based staff training program recently set a new record by surpassing its 300,000th training incident for the 2008 season, according to Ray Keener, Growth Cycle President.
The success is the result of several factors, Keener said.
MIAMI, FL (BRAIN)—Just recently 10 new AfricaBikes were spotted around Miami, Florida, donated to the city's Ronald McDonald House.
DOWNIEVILLE, CA (BRAIN)—The 13th annual Downieville Classic kicks off today with four World Championship titles up for grabs.
COLOGNE, Germany (BRAIN)—Germany’s largest retailer co-op is putting on an unprecedented expo of its own this month, showcasing its house brands and getting a head start not only on the big fall trade expositions but on mainline brands’ dealer shows.
Studies show that cycling an hour a day can decrease mortality risk by 35 percent, while biking half that much still cuts your risk of heart disease and stroke by half, reports NBC's Savannah Guthrie.
Click on link to see full video clip.
PLUMELEC, France (BRAIN)—Oakley sports marketing manager Steve Blick had a job to do: hand deliver the prototype ‘09 Racing Jacket to George Hincapie and Thor Hushovd before the Tour de France began.
ENSCHEDE, Netherlands (BRAIN)—Amtel-Vredestein, the Netherlands automotive and bicycle tire maker, has agreed to be acquired by Sibur Holding, owner of Sibur Russian Tires, in a $370 million deal that assures the financially troubled Dutch company’s future.
BOISE, ID (BRAIN)—The Outdoor Industries Women’s Coalition (OIWC) is now accepting nominations for two awards supporting women in the industry.
PARK CITY, UT (BRAIN)—During Cannondale's Authorized Dealer meetings earlier this week in Park City, Utah, a Super Bix Hi-Mod with Campy Record 11-Speed Liquigas Team Replica Bike (pictured) was stolen from a locked storage room.
MOUNT PROSPECT, IL (BRAIN)—Consumers purchased $1.08 billion in used sporting goods equipment in 2007, according to a recent report by the National Sporting Goods Association (NSGA).
VeloNews recently began a column called "Industry Insider," sort of a faux look at what's going on in the bike biz. However, in VN's latest "insider" column, written no doubt by a journalistic bumbler, it was suggested that Shimano may be interested in making an investment in SRAM.
BY JOHN CRENSHAW
AND DOUG MCCLELLAN
BY MARC SANI
BLOOMINGTON, MN—When Steve Flagg reviewed his inventory reports recently, one item jumped off the page—27-inch tires. “We were totally unprepared for the demand in 27-inch tires,” said Flagg, president of Quality Bicycle Products.
BY NICOLE FORMOSA
BURBANK, CA—When Rob Stotts moved his H&S Bicycles to a new location in Burbank, California, this spring, he stepped up his stock of commuter-related accessories like panniers to hold laptops, slick tires and racks.