News

Posted June 19, 2014

WASHINGTON (BRAIN) – Industry executives and representatives from the PeopleForBikes Coalition met with members of Congress in the nation’s capital on Wednesday as part of PeopleForBikes’ ongoing effort to educate lawmakers on the economic benefits of bicycling.

Posted in North America Tagged Advocacy/Non-profits
Posted June 19, 2014
The demo area was open for business Wednesday.

PARK CITY, Utah (BRAIN) — It wasn't until late morning on day two of Summer PressCamp that the snow started melting at Deer Valley Resort, but by midafternoon Wednesday, the ski runs were green again and the sun had brought temperatures out of the high 30s.

Posted in North America Tagged PressCamp
Posted June 18, 2014

LEXINGTON, S.C. (BRAIN) — Hawley is now working with Brandskout to monitor online pricing for its exclusive brands, including Evo, Eclypse, Eleven81, EIS, and Northwave.

Posted in North America Tagged Distributor news
Posted June 18, 2014

BERKELEY, Calif. (BRAIN) — The bike industry stepped up to contribute $75,000 to the National Interscholastic Cycling Association this spring, allowing NICA to bring in a matching grant from the Dick's Sporting Goods Foundation. The result is a $158,000 check from the foundation.

Posted in North America Tagged Advocacy/Non-profits
Posted June 18, 2014

PARK CITY, Utah (BRAIN) — With cold, wet and snowy weather canceling afternoon demo rides, the editors attending Summer PressCamp could only admire but not test the plethora of products unveiled as the event kicked off this week at Deer Valley Resort.

Posted in North America Tagged PressCamp
Posted June 17, 2014

KENT, Wash. (BRAIN) — Lapierre North America plans to offer its new downhill bikes in North America next year, including its DH Team and DH 727 models.

Lapierre's World Cup team is already racing on the 27.5-inch wheeled bikes. 

Posted in Product/Tech
Posted June 17, 2014

INDIANAPOLIS (BRAIN) — Silca is sponsoring a collegiate cycling team near the historic brand's new home in Indiana. 

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2014

SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.

Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.

Posted in North America Tagged People
Posted June 17, 2014
Shipping schedule to be interupted in late June prior to the launch.

BOULDER, Colo. (BRAIN) — CatEye America will soon turn on a new software system that the company said will improve its communication with dealers and its sales reps. The company also said its shipping schedule will be interupted in late June as it prepares to turn on the new system.

Posted in North America
Posted June 17, 2014

FORT COLLINS, Colo. (BRAIN) — Niner Bikes is launching a new cyclocross model, the BSB 9 RDO, which joins the RLT 9 as the mountain bike brand's second drop-bar bike.

Posted in Product/Tech
Posted June 17, 2014

MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.

Posted in North America Tagged Advocacy/Non-profits

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