News
COCHRANE, Alberta (BRAIN) — ANT Wireless, the company that standardizes the wireless profiles for the ANT+ system, released new standards Monday related to the use of heads-up displays and other secondary displays used with devices such as bike computers.
MONTEREY, Calif. (BRAIN) — When Pure Cycles' co-founder Michael Fishman took the podium at the Bicycle Leadership Conference this afternoon, he apologized for fumbling with the mouse. "I'm a Millennial. This is a PC," he said, laughing. "I don't know how to use these things."
MONTEREY, Calif. (BRAIN) — Fox Factory is displaying a handful of Marzocchi products under its tent at the Sea Otter this week, but the company is looking toward the 2018 model year to make its first big splash with Marzocchi, which it bought last year.
AIGLE, Switzerland (BRAIN) — Following an injury at last weekend's Paris-Roubaix race, the UCI announced Thursday morning that it has stopped testing disc brakes in pro road racing.
SAN JOSE, Calif. (BRAIN) — On Thursday, the opening day of this year's Sea Otter Classic, Shimano went public with news of its second electronic shifting mountain bike group, Deore XT Di2 M8050. The Japanese company revealed the group to the U.S.
MONTEREY, Calif. (BRAIN) — If you’ve never ridden an electric bike before, several exhibitors at Sea Otter would really, really love to let you try one. Test rides, they believe, are the best advertisements for e-bikes.
MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.
MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.
MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.
MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.
BOISE, Idaho (BRAIN) — K-Edge has new owners and is planning a re-branding, as two of its co-founders — Joe Savola and his wife, the Olympic cyclist Kristin Armstrong — have sold their interest in the brand to AceCo Precision Tools. K-Edge co-founder Eric Jensen been has appointed president.
MONTEREY, Calif. (BRAIN) — Vittoria Industries North America is launching its latest additions to its graphene-enhanced wheel range at this week's Sea Otter Classic. The Qurano 30C, 46C and 60C are tubeless-compatible carbon clincher wheels.
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