SAN JUAN CAPISTRANO, CA (BRAIN)—Bike magazine editor Lou Mazzante, who has led the title for the past three years and has overseen two of the strongest volumes in Bike’s history, will leave the magazine at the end of the month to pursue other opportunities.
MADISON, WI (BRAIN)—Trek Bicycle is the title sponsor of the 2010 Dirt Series mountain bike skills program.
PLEASANT VALLEY, Mo (BRAIN )— Paceline Products has reached an agreement with Grease Monkey Wipes to distribute their products to retailers throughout the United States.
I got word from Sidi America that the deadline has been extended to February 15 for your chance to tell a Sidi story and win some shoes.
To send in your memorable Sidi story or to learn more about the contest, click on link.
BOULDER, CO (BRAIN)—Applied Cycling Labs, Inc., makers of Hüdz products, has hired Soren Strom to take over distribution and OE management for the brand.
MONTEREY, CA (BRAIN)—The Bicycle Leadership Conference's Thursday, April 15 dinner will be held at the Monterey Bay Aquarium, according to BPSA president John Nedeau from SRAM.
PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. has hired Steve Parke for the newly created position of director of sales. Parke will oversee all international and domestic sales activity for ASI’s six brands: Fuji, Kestrel, SE, Breezer, Terry Precision and Oval Concepts.
ST.PAUL, MN (BRAIN)—Three-time Tour de France winner Greg LeMond and Trek Bicycle Corporation have settled their 22-month breach of contract dispute, avoiding a jury trial that was scheduled to begin on March 1.
GRENCHEN, Switzerland (BRAIN)—BMC Trading Company has filled two positions for head of sales and global head of marketing.
MELBOURNE, Australia (BRAIN)—Former industry publisher, David Priestley, after being away from publishing, is returning to the industry with the Web site, Bike Trade News. It officially launches Monday, February 15.
POZZOLEONE, Italy (BRAIN)—Selle Royal S.p.A. has signed a binding agreement to purchase a majority interest in Justek, the largest bicycle saddle manufacturer in China.
BY NICOLE FORMOSA
BY ALAN COTÉ
"He was kind of like, I'm taking this, showed me the gun, and (said), 'If you don't want to get hurt, let me go.'"
SPEEDWAY, IN (BRAIN)—EnergySport Norge AS of Roskilde, Denmark is now an authorized distributor of Zipp products in the Norwegian market.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Will Mahler as retail sales representatives for the brand in Pennsylvania, Maryland, Virginia and the District of Columbia.
INDIANAPOLIS, IN (BRAIN)—The North American Handmade Bicycle Show has signed a one-year title sponsorship deal with Shimano American Corporation. The updated title of the event will now be called the Shimano North American Handmade Bicycle Show.
BRUSSELS, Belgium (BRAIN)—A newly published economic study compiles hard data on the state of the bicycle industry in Europe for the first time.