News
MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has announced the hiring of Robert Vander Veur as its vice president of sales and development. He joined the company Feb. 8.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Sean Burkey as its new account executive for Ohio and northern Kentucky. Burkey moves to Giant after several years as a Raleigh sales representative.
DERBY, Vt. (BRAIN) — Louis Garneau says it can turn around custom kit orders in four weeks this spring. The company said the 4-week turnaround applies to all orders placed in the U.S.
SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states.
SANDY, Utah (BRAIN) — Reynolds Cycling has updated its Ride to Decide wheel demo ride program for 2016. Consumers will now be eligible for a $100 rebate and a free year of Reynolds' Assurance Program coverage if they buy a set of wheels after a demo.
LEXINGTON, S.C. (BRAIN) — Hawley announced Monday that it is increasing its U.S. sales coverage with the addition of three new sales reps: Patrick Arbour, Dave Riggs and Mike Lifshotz.
MILL VALLEY, Calif. (BRAIN) — California-based PR and communications firm True Commnications has added a staffer in New York.
NEWBURY PARK, Calif. (BRAIN) — Liv's 2016 U.S.-based ambassador program will include a total of 125 ambassadors located across the country, 45 more than last year. The Liv Ambassador Program includes a sponsorship collaboration with SRAM.
COLORADO SPRINGS, Colo. (BRAIN) — American Olympian Evelyn Stevens will attempt to break the world hour record later this month at the newly covered Olympic Training Center velodrome in Colorado Springs. Stevens will attempt to break the record of 46.882 km set Jan. 22 in Australia by Bridie O'Donnell.
OGDEN, Utah (BRAIN) — Quality Bicycle Products has announced that the registration link for the Ogden Regional Fat Bike Summit is now open. The event is Friday, Feb.26. Registration is at visitogden.com/fat-bike-summit.
PETALUMA, Calif. (BRAIN) — E-Thirteen is now sponsoring American pro downhill racer Aaron Gwin and the YT Mob team, which is title-sponsored by YT Industries, a Germany-based consumer-direct bike brand. The team also includes young Spanish star Angel Suarez.
EUGENE, Ore. (BRAIN) — Burley Design has hired Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has hired the MAP monitoring service provider Oris Intel to support its minimum advertised pricing and sales policies.
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