LAS VEGAS (BRAIN) — REI is replacing its long-standing house brand for bicycles, Novara, with a new brand called Co-op Cycles. The member owned co-op announced the change and showed a handful of new Co-op bikes at a media preview event Tuesday evening, prior to the opening of Interbike on Wednesday.
LAS VEGAS (BRAIN) — Clement Cycling, Eddy Merckx and other brands joined forces to host cycling journalists on a three-day, 200-mile gravel ride ahead of this year's show.
LAS VEGAS (BRAIN) — Exhibitors report slow overall retail traffic Monday, but some improvement on the second day at Bootleg Canyon.
PHILADELPHIA (BRAIN) — Advanced Sports International (ASI) is launching Tuesday Cycles, a new lifestyle brand of cruisers, comfort and lifestyle bikes, this week at Interbike.
MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic are planning an event in Girona, Spain, for next June, in partnership with iOutdoor, a European sports promotion company.
The Sea Otter Europe / Costa Brava - Girona Bike Show will be June 3-4.
SAN JOSE, Calif. (BRAIN) — BicycleBlueBook.com has hired industry veteran Chris McLaren as its chief sales officer. McLaren most recently served as managing director at BMC USA.
Here's a few scheduled activities for the first two days of Interbike week in Las Vegas. Be sure to pick up a copy of the Show Daily on Wednesday, Thursday and Friday for a full schedule of events fot those days. We will also publish a link to the electronic editions of each Show Daily.
TORONTO (BRAIN) — Stoneridge Cycle Ltd. is recalling two models of its bicycle helmets for children. The recalled products may have the inner foam liner in the helmet detach from the outer plastic shell, which poses a head injury hazard.
KENT, Wash. (BRAIN) — Accell North America is now working with mobile bike shop franchisee operator Beeline Bikes to fulfill consumer orders made on its website.
BROOMFIELD, Colo. (BRAIN) — SealSkinz has hired Brendan Collins to be national accounts manager. He reports to the company's U.S. manager, Shawn Pritchett.
LAS VEGAS (BRAIN) — CyclingTips.com is hosting the first English-language showing of "Sven: The Final Year," a documentary about the final pro racing season of Sven Nys, one of the most successful cyclocross racers of all time.
BOULDER, Colo. (BRAIN) — RockyMounts has appointed Rod Judd to the newly created position of sales director. Judd is a former associate director of development at IMBA.
RAPID CITY, S.D. (BRAIN) — South Dakota Gov. Dennis Daugaard recently recognized Strider Sports Int'l., Inc., with the state's Distinguished Service Award for its contributions to the rehabilitation and employment of South Dakotans with disabilities.
CHARLOTTE, N.C. (BRAIN) — Gita Sporting Goods Ltd. has hired Mark McCormack as its independent sales representative for Giordana in-line and custom clothing, Pinarello bicycles and Pegoretti frames in the New England territory.
BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association is hoping to encourage web shoppers to visit their local bike shops with a new program called "Buy Where You Ride."
AUSTIN, Texas (BRAIN) — BSX, which launched a cuff that measured blood lactate and oxygenation levels two years ago, is now crowd-funding a product with potentially a much larger market: a fitness wrist band that monitors hydration levels in real time, alerting athletes and others when it's time to drink up.
SEATTLE (BRAIN) — Dr. Stacy Sims, a co-founder of the Osmo Nutrition company, is now working with Nuun and Co. on hydration education, product innovation and clean living initiatives.
LEXINGTON, S.C. (BRAIN) — Hawley has hired two new sales rep: Monica Davis for Eastern and Southern North Carolina/South Carolina, and Dominic Galenti for the Greater Los Angeles area.
Davis has 10 years of experience in the bicycle industry, including sales and management at Michelin and Giant.
DORSET, England (BRAIN) — British bike care brand Muc-Off has hired Tony Zanca to oversee all sales and marketing activities for the brand in the U.S. Zanca, who most recently was an account manager for Hawley Lambert — Muc-Off's North American distributor — will work from Southern California.
KENT, Wash. (BRAIN) — Diamondback Bicycles has introduced a series of educational cycling videos and articles featuring TV personality Bill Nye. The videos are aimed at simplifying the sport to get more people riding bikes, the company said.
The video series, "Let's Ride with Bill Nye," launched Tuesday.