LONDON (BRAIN) — Zwift has launched a virtual UCI Road World Championships course, allowing top riders and anybody else to simulate riding on the course to be used for the World Championships being held in Richmond, Va., later this mon
RENO, Nev. (BRAIN) — Pro racer Teal Stetson-Lee is donning a race promotor's hat to help produce the first CrossReno event, planned for Sept. 19. The event will offer racers a preview of the 2018 USA Cycling Cyclo-cross National Championships, which will be held at the same venue.
OLNEY, Ill. (BRAIN) — Magura USA has reached a deal with Lightweight to distribute the German brand's high-end carbon wheels throughout North America starting Oct. 1.
STOCKHOLM (BRAIN) — Thule Group has agreed to sell its snow chain business to Schneketten AG – an Austrian company in the snow chain industry, for 10 million euros ($11.2 million) in cash and up to another 10 million euros based on sales in the coming seasons.
VALLEJO, Calif. (BRAIN) — Wren Sports now has as second regional service center in the U.S. as the company begins work with Alex Nutt and MTB Tandems to provide warranty and service work on all Wren suspension products.
MIAMI (BRAIN) — A Florida company is introducing an electric bike with a 10-inch-wide front ATV tire, made for use on soft beach sand or deep snow.
BROOKLYN, N.Y. (BRAIN) — Ben Woodbury has joined Champion System to further develop the company's growing sales team of regional and national accounts. Woodbury spent the last three years at Paceline Products where he was instrumental in managing large sponsorship relationships with pro teams.
LONDON (BRAIN) — The Voxwomen Cycling Show, which first aired on British Eurosport television, will soon be viewable in more countries via Bloomberg Television and the digital television platform, Cycling TV.
MANHATTAN BEACH, Calif. (BRAIN) — Malakye.com is once again planning an industry recruiting and networking event at Interbike, called The Shmooz.
The fourth annual event is being held Thursday, Sept. 17 at the show, from 11 a.m. to 3 p.m.
WILTON, Conn. (BRAIN) — Dorel Sports has hired Nico Zimmerman as its general counsel. He will be responsible for overseeing all legal affairs of the global business and its range of brands, including Cannondale, Schwinn, GT, Mongoose, Caloi, Fabric and SUGOI.
VENTURA, Calif. (BRAIN) — Zeitbike has hired Andrew York as sales representative for the New York area.
FOREST CITY, Iowa (BRAIN) — Two iconic brands — Winnebego and Schwinn — are teaming up for a 10-week program called “Get Out and Go” to promote cycling and the fun of recreational vehicle travel.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Several of the stars of the 1979 film "Breaking Away" will reunite at the Interbike Awards Gala during the expo this month.
RENO, Nev. (BRAIN) — SwiftCarbon bikes are now being sold consumer direct in the U.S. via the company's website, swiftcarbonusa.com.
The company was founded by a South African, former pro cyclist Mark Blewett, and based in China.
BOULDER, Colo. (BRAIN) — Jerry Stritzke, the president and CEO of REI, will be the featured speaker at an event organized by the Outdoor Industries Women's Coalition at Interbike.
RALEIGH, N.C. (BRAIN) — Brave Products LLC, makers of Brave Soldier Performance Skincare products, has hired CFEprPlus to provide public relations, marketing and business consulting services. It's the second time the two companies have worked together.
SAN RAFAEL, Calif. (BRAIN) — Raleigh USA is providing a fleet of bikes to Trips for Kids International for the second year in a row.
OGDEN, Utah (BRAIN) — Mercury Wheels has hired Mike Byrd as wheel builder and customer support tech.
MILWAUKEE (BRAIN) — Milwaukee's Olympic Supply Company is now distributing Funkier's cold-weather clothing line.
FRIEDRICHSHAFEN, Germany (BRAIN) — The latest update to the Bkool trainer includes the conversion to the ANT+ FE-C protocol. The use of ANT+ allows the trainer to be used with other indoor riding simulators, including Elite, Kinomap, Pefrpro, Maximum Trainer, Trainer Road, Veloreality and Zwift.