ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.
CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.
IRVINE, Calif. (BRAIN) — Shimano has announced that it is trickling down some high-end features from its Dura-Ace and Ultegra groups to to third tier 105 parts, via a new 11-speed 105 group. Besides the 11th cog, the 105 5800 series components borrow a new compact lever shape from the pricier groups.
MORGAN HILL, Calif. (BRAIN) — After a few years sitting on the sidelines as more bike brands delved into the “tweener” wheel size, Specialized has gone public that it is entering the 27.5-inch/650b market with at least two 2015 models revealed this week—with promises of more to come.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor manufacturers with New York-area consumer journalists to test the latest women’s-specific products.
LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.
CHICAGO (BRAIN) — SRAM is releasing new 11-speed shifters for aero bars, as well as time trial/triathlon-specific chainrings.
DETROIT (BRAIN) — Detroit Cargo has had a busy winter. The company has moved to a larger location, added several new products and is now offering retailers a new point of purchase display.
BOULDER, Colo. (BRAIN) — Northern California retailer Mike's Bikes has selected Ascent CRM, formerly a division of Leisure Trends, as its relationship marketing partner, driving the 11-store chain's direct-to-consumer marketing efforts.
KETCHUM, Idaho (BRAIN) – Smith Optics' new mountain bike helmet, the Forefront, has received the prestigious Red Dot Award in the Outdoor/Leisure/Sports/Fun category, awarded by the Germany's Design Zentrum Nordrhein Westfalen.
IRVINE, Calif. (BRAIN) — Shimano is putting more emphasis on one-on-one meetings with its dealers — at its place and theirs — as it reduces its presence on the floor of this fall’s Interbike Expo.
PHILADELPHIA (BRAIN) — Fuji Bikes has been chosen by Oregon Manifest and Levi's as the manufacturing partner for The Bike Design Project, a design contest pairing high-profile design firms with U.S. bicycle craftsmen to create the "ultimate urban utility bike." Fuji will mass-produce the winning design.
HAVERHILL, Mass. (BRAIN) — Mavic Inc. is now working with Channel IQ to monitor online pricing of its products. The company will use Channel IQ to ensure vendors are honoring its minimum advertised price (MAP) policy.
GOLDEN, Colo. (BRAIN) – Business is booming for Weehoo, the maker of i•GO bicycle trailers, which allow small children to help pedal or safely rest during a ride. The company recently moved its headquarters into a new facility after outgrowing its previous space in two years.
SANTA MONICA, Calif. (BRAIN) — Energy bar make Bonk Breaker has expanded its relationship with USA Cycling, which began last year.
GOLDEN, Colo. (BRAIN) — Accessory brand Feedback Sports has promoted two internal sales staffers to regional sales manager positions, with Sammy Rutherford overseeing the Eastern U.S. and Tim Allen managing the West.
LONGMONT, Colo. (BRAIN) — The Clif Bar CrossVegas cyclocross race will be held for the eighth year this September in Las Vegas during the Interbike show.
FOXBOROUGH, Mass. (BRAIN) — Topeak is partnering with Bike MS, the largest charity cycling series in the country, to provide its more than 110,000 Bike MS participants this year with a special price on Topeak's BikeMS Cycling Accessory Kit, which includes a seatbag, tools and a mini-pump.
TORONTO (BRAIN) — Stage Race Distribution is now offering Challenge road tires paired with wheels from the Austrian brand Xentis.
While Stage Race — based in Toronto and with two U.S. warehouses — will not distribute Challenge tires separately, it will offer them in package with specific Xentis wheels.
PORTLAND, Ore. (BRAIN) — Pro cycling fans around the world watched the first "Monument" single-day race of the 2014 season on Sunday, the historic Milan-Sanremo classic. This year's edition was 246 kilometers (153 miles) and included a monumental amount of rain throughout.