News
NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.
BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing products from The Robert Axle Project, which sells 12mm thru-axles that allow attachment of trailers to bikes, including fat bikes, with thru-axles.
INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba's lineup of cargo bikes in Wisconsin, Illinois, Indiana, Iowa, Michigan, Ohio, Kentucky, Tennessee and western Pennsylvania.
MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s, as research for his next book.
(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.
BEAVERTON, Ore. (BRAIN) — Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.
DENVER (BRAIN) — Denver-based clothing brand Primal is the title sponsor for the inaugural Colorado Bike Expo, which will be held Saturday, April 25 at the Colorado Convention Center in Denver.
The Expo will feature booths from more than 75 bike vendors from across the state.
WATERLOO, Wis. (BRAIN) — Trek is releasing a new LED taillight that it said is specifically designed for daytime use.
PETALUMA, Calif. (BRAIN) — Yuba Bicycles and Currie Technologies have teamed up to launch the Spicy Curry, a electric cargo bike that will be officially introduced at next week's Sea Otter Classic.
SPEARFISH, S.D. (BRAIN) — SRAM's Quarq brand is lowering prices on its entire power meter range, effective immediately. Prices have been reduced by 19 percent depending on model.
MUKILTEO, Wash. (BRAIN) — FSA has launched an employee purchase program offering qualified shop employees 40 percent off wholesale pricing and free shipping, plus a team partnership program selling race teams products at 40 percent off retail. Both programs run from April through Dec. 31, 2015.
CHICAGO (BRAIN) — SRAM is launching a new series of mountain bike drivetrains called GX with pricing that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups.
SOMERVILLE, Mass. (BRAIN) — Clean Bottle is sponsoring the 2015 Amgen Tour of California as the official water bottle partner.
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