News
SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.
RICHMOND, Victoria, Australia (BRAIN) — Light and accessories brand Knog is launching an online film competition and festival that will award $15,000 worth of prizes to winning filmmakers who chronicle their nighttime adventures.
PARK CITY, Utah (BRAIN) — POC has plucked Robb Wolf from its independent sales rep force and named him North American bike sales manager.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales rose 12.5 percent last year to $306.7 million despite a 1 percent decline in mountain bike product sales as the company’s first-quarter acquisition of aftermarket suspension distributor Sport Truck contributed to a 39 percent surge in sales of powered vehicle products for the full year.
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.
ATLANTA (BRAIN) — The 2015 Dealer Tour of Atlanta got underway Tuesday as BRAIN editors, tour sponsors and guests visited four bike shops and one running retailer in Atlanta and Decatur, Ga.
ELKTON, Md. (BRAIN) — Gore Bike Wear has signed Hawley LLC as its U.S. distribution partner. The brand’s products will also continue to be available to retailers direct from Gore.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).
ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.
LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States.
INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.
LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.
SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.
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