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Posted April 6, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.

Posted in International
Posted April 6, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.

Posted in North America Tagged Sales Reps
Posted April 6, 2016

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Posted in North America Tagged Sales Reps
Posted April 5, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS.

Endura is supplying the Cervélo Bigla women's pro team for 2016.

Posted in Product/Tech
Posted April 5, 2016

PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.

Posted in North America
Posted April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America Tagged Racing & Sponsorship
Posted April 5, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced a new cross-country suspension fork, the 32 Step-Cast. The company said the fork is its lightest cross-country fork ever, starting at 2.98 pounds.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 4, 2016

BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.

Posted in Industry News
Posted April 4, 2016

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has hired SJE Productions to assist with a number of marketing efforts in 2016.

Posted in Retail News
Posted April 4, 2016
CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.
Posted in North America Tagged Mergers & Acquisitions
Posted April 4, 2016

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.

Posted in International Tagged Media/Publishing / Racing & Sponsorship
Posted April 1, 2016
MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.
Posted in North America
Posted April 1, 2016

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.

Posted in North America
Posted April 1, 2016

STOCKHOLM (BRAIN) — Thule Group AB hit its financial goals for annual sales growth and EBIT margin for 2015, and exceeded its goal for the proportion of the energy used in its factories coming from renewable sources.

Posted in International Tagged Earnings/Financial Reports
Posted April 1, 2016

CAPE TOWN, South Africa (BRAIN) — Protective gear brand Leatt Corporation has hired Andrea Gallarotti, who joins the Leatt marketing team.

Gallarotti, 29, has spent the past five years working for Alpinestars.

Posted in International Tagged People
Posted March 31, 2016

LEVIS, Quebec (BRAIN) — Hawley-Lambert North America has bought the inventory, including proprietary brands, once distributed by Seattle Bike Supply.

Posted in Industry News Tagged Mergers & Acquisitions
Posted March 31, 2016
IBDs to have exclusive on Spider 275C for first 180 days after launch.

TEMECULA, Calif. (BRAIN) — Intense has unveiled the light trail Spider 275C, which has been in development for over two years. And the company is taking a new approach to its sale and distribution.

Posted in North America
Posted March 31, 2016
The announcement released by RockShox.

SAN LUIS OBISPO, Calif. (BRAIN) — Six major shock makers announced on Thursday that they would each begin listing their rear shock fittings and lengths in metric rather than imperial units.

Posted in Product/Tech
Posted March 30, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Steve Blank has joined USA Cycling as the executive director of the USA Cycling Foundation, the non-profit fundraising arm of USA Cycling for U.S. National and Olympic Team athlete development.

Posted in North America Tagged People / Racing & Sponsorship
Posted March 30, 2016

PROVIDENCE, R.I. (BRAIN) — Protective gear brand G-Form has added Steve Kwait to its sales team.

Posted in North America Tagged Sales Reps

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