CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the o
BRECKENRIDGE, Colo. (BRAIN) — Colorado's pro road state race, the USA Pro Challenge, announced Tuesday that it would include a three-day women's stage race this year in conjunction with the seven-day men's race.
ALISO VIEJO, Calif (BRAIN) — Highway Two hired Vince Marcotte as a new sales rep in British Columbia.
ZWOLLE, the Netherlands (BRAIN) – Fast Forward Wheels has moved its headquarters to a larger building in Zwolle, the Netherlands. The company said it moved due to growing sales and the need for more storage and workspace. The new headquarters are in an old steel factory.
BERKELEY, Calif. (BRAIN) — GU Energy Labs is revamping its brand, with a new logo, new formulas for its nutrition products, new names and new packaging.
NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will work with retailers to lead ride and give educational clinics to help grow women's cycling communities.
NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.
MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.
INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.
ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.
CAPE TOWN, South Africa (BRAIN) — Leatt Corporation, a maker of protective gear for motorsports and bicycling, announced 2014 revenues of $18.5 million, up 24 percent over its 2013 sales.
SAN DIEGO (BRAIN) — Competitor Group Inc. has promoted Josh Furlow to president. Furlow has been with the company since 2011 and was most recently the executive vice president of events. CGI also has hired Wendy Godoy as chief administrative office and chief financial officer.
MORGAN HILL, Calif. (BRAIN) — Specialized is working with U.S. and Canadian authorities to recall about 8,300 aerobars that were sold individually and as part of some complete Shiv aero bike models. The bars were sold from 2011 until February this year.
SOLANA BEACH, Calif. (BRAIN) — WD-40's bike division has hired former professional mountain bike racer Robin Baloochi as promotions manager.
CARLSTADT, N.J. (BRAIN) — Action Bicycle USA is now distributing Magura's entire range of disc brake offerings. Products will be arriving at Action's warehouse next week.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has designated 17 Junior and U23 cycling programs as Centers of Excellence for the 2015-16 seasons.
BOULDER, Colo. (BRAIN) — PeopleForBikes and Yuba Bicycles have partnered to launch a limited edition Boda Boda cargo bike to raise money for bicycling infrastructure.
TAIPEI, Taiwan (BRAIN) — Tern is making two limited edition folding bikes for EKOCYCLE, a program being supported by The Coca-Cola Company and the musician will.i.am.
WOLVERHAMPTON, U.K. (BRAIN) — E-commerce vendor Wiggle is moving its distribution base 150 miles, from Portsmouth to Wolverhampton, U.K., in the West Midlands region.