CHICAGO (BRAIN) — SRAM is launching a new mountain bike disc brake family called Guide, which will be available in June. SRAM said it started from scratch in designing the new line, which is notable for not including the Avid brand.
CHICAGO (BRAIN) — Founded by two friends who share a background in both the bike and food industries, newly opened Ancien Cycles caters to lifestyle cyclists and enthusiasts alike.
HIGHLAND VILLAGE, Texas (BRAIN) — Dallas-Fort Worth area retailer Cadence Cyclery recently celebrated the opening of its second store, located 32 miles from its original location in McKinney, Texas. The new 4,000 square-foot shop opened as a Giant Partner Store in late November.
TAMPA, Fla. (BRAIN) — American Classic has launched a new business-to-business website that allows dealers to place orders day or night and include monthly sales promotion details and allows dealers to download marketing information, among other features.
SAN RAFAEL, Calif. (BRAIN) — BikeSmart Inc. has signed an exclusive U.S. distribution agreement with Creme Cycles, a line of city bikes designed and built in Poland.
PITTSBURGH, Penn. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazines, has named Gary J. Boulanger the new editor of Bicycle Times, effective immediately.
SANTA BARBARA, Calif. (BRAIN) — Time Sport USA has announced that it will resume distribution of its pedals, cleats and composite frames in the U.S. QBP will continue to distribute Time pedals and cleats.
CARLSBAD, Calif. (BRAIN) — Optical supplier Spy Inc. reported its 11th consecutive quarter of sales growth for Spy brand products and posted an improved net loss for 2013 in year-end results.
MADRID (BRAIN) — Rotor Bike Components has entered a new partnership with the Spanish private equity firm ProA Capital. The company said the agreement with ProA will "consolidate investment and provide growth capital for Rotor's ambitious business plan.
MARINA, Calif. (BRAIN) — Light maker Light & Motion is refreshing its look across its website and packaging as the company completes it move into a new manufacturing and headquarters building.
EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has signed with Paragon Technologies to distribute the brand in South Africa and Namibia and handle all business in the region.
BEAVERTON, Ore. (BRAIN) — Rack maker Yakima says Costco Wholesale is not authorized to sell its products, despite two Yakima items appearing at its stores recently. The company said it's committed to selling only through its authorized dealers.
FORT MADISON, Iowa (BRAIN) — When Slipstream Cycling owner Mike Winnike began serving smoothies to customers in his shop, he had no idea how far the food side of his business would ultimately take him.
TORONTO (BRAIN) — The Bicycle Trade Association of Canada has retired its BTAC brand and renamed itself the Canadian Independent Bicycle Retailers' Association, CIBRA.
SCOTTS VALLEY, Calif. (BRAIN) — Easton Cycling raised $45,000 for charity with the raffle of five handmade road bikes equipped with Easton components and wheels.
DALLAS (BRAIN) — Hans Johnsen Company's new 2014 catalog is now arriving in dealers' stores and is available on the distributor's website.
The new catalog has added hundreds of new products. New suppliers include BKOOL, Burley, Clement, Fyxation, Sigma, Skratch Labs and WD-40 Bike.
LAGUNA NIGUEL, Calif. (BRAIN) — Lifeboat Events said its sixth annual PressCamp Summer event has reached its participating manufacturer capacity count of 25.
NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.
FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.
SEATTLE (BRAIN) — Specialty outdoor retailer and member co-op REI has reported record annual sales of $2 billion for 2013. According to its year-end earnings statement, the company's sales were up 5.9 percent from $1.9 billion in 2012.