IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to customers and partners, and has hired Al Nordin as its new CEO.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.
OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has announced its 2014 Elite Triathletes of the Year. Selected by the National Governing Body’s Athlete Advisory Council, the 13 honorees represent all categories of triathlon competition, from Olympic to elite paratriathlete.
TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology.
SEATTLE (BRAIN) — REI has been named to Fortune magazine’s list of the 100 Best Companies to Work For an 18th consecutive year. Ranked No. 58, REI is one of five companies listed annually since the recognition began in 1998, and one of three companies headquartered in Washington state.
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has opened up applications for its annual list of America’s Best Bike Shops.
ATLANTA (BRAIN) — The second day of BRAIN's Dealer Tour of Atlanta took BRAIN editors, tour sponsors and guests on a hilly 36-mile route as we visited four shops.
CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group NA, a bicycle import and wholesale distributor of Italian cycling products in Canada, Mexico and the U.S., has expanded its brand portfolio is offering IBDs up to 20 percent off wholesale pricing on all preseason orders.
BOULDER, Colo. (BRAIN) — PeopleForBikes and the Alliance for Biking & Walking have published a new report exploring the topic of equity in national bike advocacy efforts. The report is titled “Building Equity. Race, Ethnicity, Class and Protected Bike Lanes: an Idea Book for Fairer Cities.”
ASHEVILLE, N.C. (BRAIN) — The Mann Group has added Mercedes Ross from Merchandising Werxs as an adjunct professor for the March session of its Mann University retail education program.
MINNEAPOLIS (BRAIN) — With a goal of improving efficiency and providing better customer service, Kinetic has expanded its warehouse capacity in the U.S. and moved its European base from the Netherlands to Austria.
SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.
RICHMOND, Victoria, Australia (BRAIN) — Light and accessories brand Knog is launching an online film competition and festival that will award $15,000 worth of prizes to winning filmmakers who chronicle their nighttime adventures.
PARK CITY, Utah (BRAIN) — POC has plucked Robb Wolf from its independent sales rep force and named him North American bike sales manager.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales rose 12.5 percent last year to $306.7 million despite a 1 percent decline in mountain bike product sales as the company’s first-quarter acquisition of aftermarket suspension distributor Sport Truck contributed to a 39 percent surge in sales of powered vehicle products for the full year.
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.
ATLANTA (BRAIN) — The 2015 Dealer Tour of Atlanta got underway Tuesday as BRAIN editors, tour sponsors and guests visited four bike shops and one running retailer in Atlanta and Decatur, Ga.
ELKTON, Md. (BRAIN) — Gore Bike Wear has signed Hawley LLC as its U.S. distribution partner. The brand’s products will also continue to be available to retailers direct from Gore.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).