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Posted March 31, 2015
The BR-RS805 caliper is Ultegra grade.
IRVINE, Calif. (BRAIN) — Shimano is introducing its first road hydraulic brake calipers that are compatible with the Flat Mount disk caliper mounting system it announced last year and which will be used on some 2016 model year bikes that will be hitting the market soon.
Posted in Product/Tech
Posted March 31, 2015
The new Guide Ultimate set in Arctic Gray.

CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the o

Posted in Product/Tech
Posted March 31, 2015

BRECKENRIDGE, Colo. (BRAIN) — Colorado's pro road state race, the USA Pro Challenge, announced Tuesday that it would include a three-day women's stage race this year in conjunction with the seven-day men's race.

Posted in North America Tagged Competition
Posted March 30, 2015

ALISO VIEJO, Calif (BRAIN) — Highway Two hired Vince Marcotte as a new sales rep in British Columbia. 

Posted in North America
Posted March 30, 2015

ZWOLLE, the Netherlands (BRAIN) – Fast Forward Wheels has moved its headquarters to a larger building in Zwolle, the Netherlands. The company said it moved due to growing sales and the need for more storage and workspace. The new headquarters are in an old steel factory.

Posted in International
Posted March 30, 2015
New packaging and name for Chomps.

BERKELEY, Calif. (BRAIN) — GU Energy Labs is revamping its brand, with a new logo, new formulas for its nutrition products, new names and new packaging.

Posted in North America
Posted March 30, 2015
Liv retail trainer Teresa Boyle teaches a clinic during the Ambassador Camp.

NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will  work with retailers to lead ride and give educational clinics to help grow women's cycling communities.

Posted in North America
Posted March 30, 2015
The Shred Fullstack helmet.

NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.

Posted in North America Tagged People / Sales Reps
Posted March 27, 2015

MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.

Posted in Product/Tech
Posted March 27, 2015

INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.

Posted in North America Tagged People
Posted March 27, 2015
The pedalwrencher.com homepage

ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.

Posted in Product/Tech Tagged Web/Internet / Mobile bike apps
Posted March 26, 2015

CAPE TOWN, South Africa (BRAIN) — Leatt Corporation, a maker of protective gear for motorsports and bicycling, announced 2014 revenues of $18.5 million, up 24 percent over its 2013 sales. 

Posted in International
Posted March 26, 2015

SAN DIEGO (BRAIN) — Competitor Group Inc. has promoted Josh Furlow to president. Furlow has been with the company since 2011 and was most recently the executive vice president of events. CGI also has hired Wendy Godoy as chief administrative office and chief financial officer.

Posted in North America Tagged People
Posted March 26, 2015

MORGAN HILL, Calif. (BRAIN) — Specialized is working with U.S. and Canadian authorities to recall about 8,300 aerobars that were sold individually and as part of some complete Shiv aero bike models. The bars were sold from 2011 until February this year.

Posted in Recalls
Posted March 26, 2015

SOLANA BEACH, Calif. (BRAIN) — WD-40's bike division has hired former professional mountain bike racer Robin Baloochi as promotions manager.

Posted in North America Tagged People
Posted March 26, 2015

CARLSTADT, N.J. (BRAIN) — Action Bicycle USA is now distributing Magura's entire range of disc brake offerings. Products will be arriving at Action's warehouse next week. 

Posted in North America
Posted March 26, 2015

COLORADO SPRINGS, Colo. (BRAIN) —  USA Cycling has designated 17 Junior and U23 cycling programs as Centers of Excellence for the 2015-16 seasons.

Posted in North America Tagged Competition
Posted March 25, 2015

BOULDER, Colo. (BRAIN) —  PeopleForBikes and Yuba Bicycles have partnered to launch a limited edition Boda Boda cargo bike to raise money for bicycling infrastructure.

Posted in Product/Tech Tagged Advocacy/Non-profits
Posted March 25, 2015
The Tern EKOCYCLE Verge X20.

TAIPEI, Taiwan (BRAIN) — Tern is making two limited edition folding bikes for EKOCYCLE, a program being supported by The Coca-Cola Company and the musician will.i.am.

Posted in North America
Posted March 25, 2015

WOLVERHAMPTON, U.K. (BRAIN) — E-commerce vendor Wiggle is moving its distribution base 150 miles, from Portsmouth to Wolverhampton, U.K., in the West Midlands region.

Posted in International

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