News
IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday.
SEATTLE (BRAIN) — Nuun is now sponsoring Team Novo Nordisk, a global team of diabetic cyclists, triathletes and runners, spearheaded by the world's first all-diabetes professional cycling team.
A look at retailers' legal obligations regarding recalled products.
BROOKLYN, New York (BRAIN) — Levi's is opening up pop-up bike commuter gathering places in three cities this summer: Brooklyn, New York; Los Angeles; and London.
SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components.
OSAKA, Japan (BRAIN) — Shimano is looking to help bike manufacturers streamline the use of disc brakes on road bikes by introducing a new, more direct mounting standard.
SAN FRANCISCO (BRAIN) — The distributor Rumbleship is working with Apogee Wheels on a custom wheel program. Rumbleship is a distribution platform that facilitates bulk orders and drop shipping from suppliers to retailers.
COLORADO SPRINGS, Colo. (BRAIN) — RockShox is looking for more aftermarket rear shock sales by offering its Monarch and Monarch Plus shocks in configurations to fit selected Specialized and Trek frame models. The shocks are configured with specific mounting hardware and tuning for the bikes.
BOULDER, Colo. (BRAIN) — Colorado-based Polar Bottle will be the official water bottle of the state's USA Pro Challenge, the seven-day pro stage race held next month. It's the third year that Polar has sponsored the event.
SAN DIEGO (BRAIN) — Maxima Racing Oils, a 35-year-old powersports brand, has a new bicycle division and product line.
KORBACH, Germany (BRAIN) — Continental has added a new line of Chinese-made tires to its offerings. The company will now have three bike tire product lines: the Premium line, which is all made in Germany; the new Performance Line, made in China; and the Sport line, also made in China.
CORTEZ, Colo. (BRAIN) — Osprey Packs Inc. has brought rep agency Motion Representation onto its bike market sales team for the Midwest.
MADISON, Wis. (BRAIN) — Hoffman Bikes is launching a new line of entry-level bikes — including the brand's first 26-inch-wheel trail bike — at Dick's Sporting Goods. The line is being manufactured and distributed by Pacific Cycles, a division of Dorel Industries.
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