News

Posted June 2, 2014

LAKE FOREST, Calif. (BRAIN) — Torcano Industries has added five new international distributors for ORP, a bicycle light with an integrated electronic horn.

Posted June 2, 2014

BOULDER, Colo. (BRAIN) — A new Portland State University  research study released Monday examines recently installed protected bike lanes (also called Green Lanes) in five of the six founding PeopleForBikes Green Lane Project cities.

Posted May 30, 2014

SALT LAKE CITY (BRAIN) — Marketing communications company SOAR Communications has hired Ian Connor as an account executive.

Posted May 30, 2014

MONTREAL (BRAIN) — Guru Cycles has added Aaron Allen as an independent sales representative. Allen will work with Josh Novis to represent the brand in California, Arizona, Nevada, Washington and Oregon. 

Posted May 30, 2014

CARDIFF BY THE SEA, Calif. (BRAIN) — BMX icon Bob Haro plans to begin shipping a limited edition new bike this November under the Ikonix brand, marking his return to bike making about 31 years after he launched the industry’s first freestyle-specific bike model, the Haro Freestyler.

Posted May 30, 2014

SANTA BARBARA, Calif. (BRAIN) — VP Components has created a sample program for its outside sales reps who serve distributors. The company said the program is designed to help reps increase their sales to distributors of its growing line of clipless pedals.

Posted May 30, 2014

STEAMBOAT SPRINGS, Colo. (BRAIN) — Honey Stinger has made two additions to its sales team. Jerard Whitehead will assume the role of grocery category manager and Shannon Lane has taken on a new role within Honey Stinger as a key account manager for sports and outdoor categories.

Posted May 30, 2014

BOULDER, Colo. (BRAIN) – Car rack manufacturer RockyMounts has contracted with GSD Global, LLC to assist in product development, the companies announced this week.

Posted May 30, 2014

IRVINE, Calif (BRAIN) — Shimano gave the go ahead for media to publish details of its first electronic-shifting off-road group — XTR Di2 — at 8:01 am. PT Friday.

Posted May 29, 2014

GRANGER, Ind. (BRAIN) — Podium Imports is now the exclusive distributor for SportCrafters in Canada.

Posted May 29, 2014

LONDON (BRAIN) — Future plc has agreed to sell its Sport and Craft titles, including its cycling magazines and cycling websites, to Immediate Media Company for £24 million ($40.1 million), the company announced early Thursday.

Posted May 28, 2014
The League takes a look at how American bicyclists die.
The report is available for free download from the League website.

WASHINGTON (BRAIN) — For years, friendly bike advocates have re-assured nervous newbies that — despite their fears — it's very rare for bikes to get hit from behind by cars or trucks. Turns out, maybe the newbies have reason to be nervous.

Posted May 28, 2014

PITTSBURGH (BRAIN) — Bicycle Times will be available at 250 Shoppers Drug Mart locations in Canada, starting with its issue 29. The magazine will get a front-shelf promotion in the stores.

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