News

Posted April 1, 2014

LAGUNA NIGUEL, Calif. (BRAIN) — After launching this year at the seaside Terranea Resort in Southern California, Lifeboat Events’ PressCamp Winter will head inland to Westlake Village for its second edition, set for Jan. 27-30, 2015.

Posted April 1, 2014
The Boxxer will now be available in 650b.

CHICAGO (BRAIN) — RockShox is offering more 650b fork options at the long-travel end of its product line, adding 650b versions of its Domain Dual Crown fork and for its redesigned Boxxer model.

Posted April 1, 2014
A blog by Jay Townley

As we finish the first quarter of 2014 the U.S. bicycle business is preparing for its April gathering of industry leaders at the Bicycle Leadership Conference and the IBD Summit. We have noticed that the U.S.

Posted April 1, 2014
The EOLO III inflator is shipped with two 16 gram cartridges.

INDIANAPOLIS (BRAIN) — Silca, an historic Italian brand that was reborn in the U.S. last year, is launching its first new product aside from pump replacement parts: a CO2 inflator and matching cartridges.

Posted April 1, 2014

FLETCHER, N.C. (BRAIN) – April 1, 2014 — News has leaked from the offices of Cane Creek Cycling Components that they will push into the sports nutrition market.

Posted March 31, 2014

ALLENTOWN, Penn. (BRAIN) – The used bike market is a $2.4 billion business in the U.S., with 7.5 million owners, according to a new study by Gluskin Townley Group, LLC.

Posted March 31, 2014
Mike Van Abel speaks at the meeting.

MADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation in 2012. The General Assembly was the first order of business at IMBA Europe's third annual summit, which drew 52 participants from 18 countries to bring their distinct perspectives to bear on the future of mountain biking in Europe.

Posted March 31, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.

Posted March 31, 2014
A blog by NBDA executive director Fred Clements

Dealer reaction was swift to Giant's announcement last week of a new program to lower retail prices on 30 bike models starting March 31.

Posted March 31, 2014

FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.

Posted March 31, 2014

CHICAGO (BRAIN) — To better serve dealers, SRAM is extending its U.S. Dealer Service Call Center hours by two hours to 9 a.m. to 8 p.m. Eastern time Monday through Thursday starting Monday. Friday hours for the Indianapolis-based call center will remain 9 a.m. to 6 p.m.

Posted March 31, 2014

ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.

Posted March 31, 2014

CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.

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