News

Posted February 18, 2014

NEWPORT, Vt. (BRAIN) — Gilles Lalondes has returned to Louis Garneau USA as a sales representative for the New England territory.

Posted February 18, 2014

CHARLOTTE, N.C. (BRAIN) – Patrick Brady, the publisher of RedKitePrayer.com, will be the chief judge at the North American Handmade Bicycle Show, which opens here on March 14.

Posted February 18, 2014

WATERLOO, Wisc. (BRAIN) — Trek opened up registration Feb. 1 for its series of women's mountain bike skills camps and quickly was overwhelmed with the response, the company said.

Posted February 18, 2014

LONG BEACH, Calif. (BRAIN) — Consumer electronics giant Pioneer Electronics is introducing a new power meter, slightly different from what the company showed at last year's Interbike.

Posted February 17, 2014

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids' 16th annual "Meet the Mountain Bike Pioneers Bash," held last weekend, raised $1,400 for Trips for Kids and the NorCal High School Cycling League.

Posted February 17, 2014
A blog by NBDA executive director Fred Clements.

Webrooming is when a customer starts their shopping on-line to gather information, but uses that information to visit a local brick-and-mortar store to buy.

Posted February 14, 2014

MORGAN HILL, Calif (BRAIN) — Close to 135,000 people have viewed Donny Perry's slide presentation  comparing bike mechanics' annual salary to what an average high school dropout makes in a year (spoiler alert): According to one source, the bik

Posted February 14, 2014

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN’s subscriber base before the event.

Posted February 14, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has been named the "official bike" of the Eleonore Rocks Ambassador Team.

Posted February 14, 2014

PHILADELPHIA (BRAIN) — Fuji Bikes and Breezer Bikes are accepting applications from dealers who would like to host an event on the brand's 6-month U.S. demo tour. The demo events are intended to provide dealers and consumers an opportunity to test the brands' latest products and technology.

Posted February 14, 2014

VISTA, Calif. (BRAIN) — Haro Bikes has named Traffic GmbH as the distributor of Haro and Premium-branded products in Germany and Austria.

Posted February 13, 2014

JACKSON, Wyo. (BRAIN) — PR firm Verde Brand Communications has created an action sports and lifestyle division, which is being led by Verde's Keith Cozzens.

Posted February 13, 2014
Company to be renamed BRG Sports

VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports, Inc. has agreed to sell its Easton baseball and softball business to Bauer Sports for $330 million, the company announced Thursday. It also said it is close to selling its Easton hockey business to "a third party."

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