WATHAM, Mass. (BRAIN) — Miso Partners, an outside sales and marketing agency in New England, is growing with the addition of two new partners. Miso represents leading brands including Felt Bicycles, Cycles Devinci, Race Face, Küat and Bonk Breaker.
TAIPEI, Taiwan (BRAIN) — Clement has introduced the most new tire models in the brand's recent history, with five new tubeless versions and new cyclocross, gravel and road tires.
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association says the lawsuit between a Florida retailer and Giant Bicycle shows that many dealer agreements are one-sided or poorly understood.
BOULDER, Colo. (BRAIN) — PeopleForBikes has hired Kyle Wagenschutz to serve as the organization's director of local innovation.
IRVINE, Calif. (BRAIN) — BMX and mountain bike racing legend Mike King has joined Felt Bicycles as a brand ambassador. King has won more than 20 championships and is a member of the BMX Hall of Fame and the U.S. Bicycling Hall of Fame.
AUSTIN, Texas (BRAIN) — More than 1,200 people have already joined a new Facebook group that provides a forum for bike shop mechanics and could lead to the formation of an association.
HAMTRAMCK, Mich. (BRAIN) — Wheelhouse Detroit Bike Shop will open its second location in May, at 9401 Joseph Campau Street in Hamtramck, a community about five miles north of downtown Detroit. The first store, which opened in 2008, is located in Detroit's Rivertown area.
DENVER (BRAIN) — This year's Primal Colorado Bike Expo will be expanded as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13 and Saturday, May 14.
BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added a new independent representative in the Pacific Northwest to its sales team.
GOLDEN, Colo. (BRAIN) — Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.
COSTA MESA, Calif. (BRAIN) — With one week until the application deadline of March 31, dealers are applying in record numbers to be considered as one of America's Best Bike Shops.
IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes.
FOXBOROUGH, Mass. (BRAIN) — Todson Inc. has hired Rick Dyer to be its new national sales manager for the IBD channel. Dyer will be joining Todson after 19 years at Vittoria Industries North America (formerly BikeMine), where he was the national sales manager.
WEST NEWBURY, Mass. (BRAIN) — Steve Pucci, a well-known face in New England bike shops and at road races for decades, is retiring from a career that has included owning a retail store, co-owning a distributor, and serving as a sales rep and sales director.
CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.
SQUAMISH, British Columbia (BRAIN) — PinkBike.com is holding a raffle for a Trek Fuel EX9 to support the National Interscholastic Cycling Association.
NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.
SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.
True will help Bigtruck with PR, social media and marketing services.
DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.