MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.
LONG BEACH, Calif. (BRAIN) — Pioneer Electronics USA’s Cycle Sports Division has unveiled Training Assist, a new feature on its SGX-CA500 GPS Cycle Computer to support athletes training with Pioneer’s line of Single Leg and Dual Leg Power Meters.
MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has signed up the Trombone Shorty & Orleans Avenue band to headline the Fall CycloFest festival at the U.S. National Whitewater Center, in Charlotte, North Carolina.
LAGUNA HILLS, Calif. (BRAIN) — The June 15 issue of Bicycle Retailer & Industry News, landing in mailboxes and email inboxes this week, features our annual e-bike report, a 12-page package devoted to the fast growing market for electric bikes.
CHAPEL HILL, N.C. (BRAIN) — During National Bike Month in May, Performance Bicycle and its customers raised $17,522 for the Rails-to-Trails Conservancy via a combination of customer donations and matching funds from the retailer.
DENVER — The Electric Bike Expo heads to Denver on Friday, giving consumers an opportunity to test ride more than 100 electric bikes from several exhibiting brands.
ASHEVILLE, N.C. (BRAIN) — The Mann Group, a retail sales and management training firm, is repackaging its GEAR sales training for the bike industry.
SANDY, Utah (BRAIN) — Reynolds Cycling has promoted Travis Erwin, its current European general manager, to director of global sales. Erwin, who has been based in the Netherlands, will relocate to Reynolds headquarters near Salt Lake City for the role.
ARTIMINO, Italy (BRAIN) — The historic Italian component brand 3T — which was bought last year by its president and CEO, René Wiertz, and Cervélo co-founder Gerard Vroomen — is introducing its first bike, which may be the industry's first aero gravel road bikes, called the Exploro.
VANCOUVER, British Columbia (BRAIN) — Velofix says it has passed the 50-franchise benchmark for its mobile repair business. With the recent sale of multiple franchises in Southern Florida, the company has now sold 55 locations and said it is on track to hit 100 by year's end.
MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.
PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply is now distributing the Maxima Racing Oils BIKE line of chain lubricants, cleaning products, brake fluid, suspension oils and detailer.
OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Bilsing for Magura and Bosch sales and technical support for the East Coast.
ST. PAUL, Minn. (BRAIN) — Park Tool has added Mathew Wiest and Riley Thiesfeld to its engineering team.
The company said the new hires will contribute to designing the 20-30 new products Park Tool launches each year.
DENVER (BRAIN) — Gates Corporation has added two new positions on its engineering team.
PHILADELPHIA (BRAIN) — Starting in July, qualified brick-and-mortar dealers will be able to sell brand-new Fuji bikes online through their e-commerce sites for in-store pickup as parent Advanced Sports International enhances the brand’s website to drive customers to Fuji dealers. Previously, approved Fuji dealers could only sell old stock two model years or older online.
MONTRÉAL (BRAIN) — On a cool, sometimes blustery day, the BRAIN Dealer Tour of Montréal wrapped up Thursday with visits to four stores: a third-generation powerhouse retailer, a basement-level store that began just a few years ago as a bike tour operator, a new, elegantly designed store that serves commuters and win
FOXBOROUGH, Mass. (BRAIN) — Todson has introduced a dealer-direct program, effective June 1, that employs independent agents throughout the U.S. to represent all of Todson’s brands — Topeak, OnGuard, Elite, MET and Velox.