News

Posted August 10, 2016

SAN DIEGO (BRAIN) — Stromer USA has added several independent sales reps in key territories to better service its dealers. The changes are part of a plan to grow its dealer base in response to increased demand in the U.S. for its Swiss-designed lineup of speed pedelecs, the company said. 

Posted in North America Tagged Electric bike / Sales Reps
Posted August 9, 2016

COVINGTON, Ga. (BRAIN) — Duro Tire, a division of Hwa Fong Rubber Industrial Co., has hired Chris Clinton to the newly created role of product marketing manager. Clinton most recently was Challenge Tire's sales and marketing manager.

Posted in North America
Posted August 9, 2016

BOSTON (BRAIN) — Canadian bike brand Opus Bicycles has signed a multi-year agreement with Vittoria Industries North America making VINA its exclusive distributor for the U.S. market.

Posted in North America Tagged Distributor news
Posted August 9, 2016

THOMPSON, Conn. (BRAIN) — The New England Builders’ Ball hand-built bicycle show, held in conjunction with the KMC Cross Fest, is moving this year along with the cyclocross event from Providence, Rhode Island, to Connecticut’s Thompson Speedway. The move allows both events to expand.

Posted in North America Tagged Events / Consumer Expos and Rides
Posted August 9, 2016

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group, the manufacturer of Litespeed and Quintana Roo bikes, has moved into a newly refurbished building in Chattanooga. The new building, at 40,000 square feet, provides 38 percent more space than its predecessor.

Posted in North America
Posted August 9, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design and Bell Helmets have announced a helmet trade-up program for consumers through the brands' authorized IBDs.

Posted in North America
Posted August 9, 2016

COSTA MESA, Calif. (BRAIN) — Professional bicycle mechanics, used bikes and e-bikes are the subjects of three all-new Super Seminars just added to the Interbike schedule by the NBDA for Thursday, Sept. 22. All Super Seminars are free of charge for Interbike attendees.

Posted in North America
Posted August 9, 2016

COLUMBUS, Ohio — Retailer Stuart Hunter, owner of four Roll: Bicycle Company locations, is making the move to online retail with his new custom bike program. The bike model is called the 1:Bike, and was recently launched on Kickstarter.

Posted in Retail News Tagged Omnichannel & Consumer Direct Sales
Posted August 9, 2016

ALISO VIEJO, Calif. (BRAIN) — Highway Two has hired The Gold Agency to represent the distributor in Michigan and Northern Ohio.

Posted in North America Tagged Sales Reps
Posted August 8, 2016

CANTON, Mass. (BRAIN) — Lock brand Kryptonite is expanding into lights with a new line of USB-rechargeable front and rear models that will be available to U.S. independent bike dealers exclusively through Hawley.

Posted in Product/Tech Tagged Distributor news
Posted August 8, 2016

WATERLOO, Wis. (BRAIN) — At Trek’s annual dealer event, held last week, the company pledged to donate a dollar from every Bontrager mountain bike tire sold to the National Interscholastic Cycling Association, and the company challenged retailers to match its contribution.

Posted in North America Tagged Advocacy/Non-profits
Posted August 8, 2016

FAIRFAX, Calif. (BRAIN) — Jeff Archer, a North Carolina retailer and operator of the Museum of Mountain Bike Art & Technology, will be inducted into the Mountain Bike Hall of Fame at an event Oct. 1 at the Hall here.

Posted in North America
Posted August 8, 2016

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International has donated $2,000 in proceeds from cycling events held this spring to benefit the Grand Unified Trail System, or GUTS plan.

Posted in North America Tagged Advocacy/Non-profits
Posted August 5, 2016

NEW MILFORD, Conn. (BRAIN) — Euroline Inc., which has been the U.S. importer of Swiss-made Motorex industrial lubricants for 20 years, has now also been named the exclusive importer for the Motorex bike line.

Posted in North America
Posted August 5, 2016
NAC's new RICOH printer is 22 feet long.

AMES, Iowa (BRAIN) — North America Cycles has added seven new employees, in its sales, art, and marketing departments, the company announced Friday.

Posted in North America Tagged People / Sales Reps
Posted August 5, 2016
Component maker says it wants to avoid market confusion with Gravity Dropper brand.

MUKILTEO, Wash. (BRAIN) — FSA announced it will stop using its Gravity mountain bike brand for its adjustable-height seatposts to prevent confusion with rival brand Gravity Dropper.

Posted in Industry News
Posted August 5, 2016

MORGAN HILL, Calif. (BRAIN) — Mat Brown, the former North American sales manager for Marzocchi USA, has joined Kali Protectives as territory manager for California.

Brown will be responsible for improving and developing the California market, working with Kali's outside sales reps.

Posted in North America Tagged Sales Reps
Posted August 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Science in Sport, a nearly 25-year-old British sports nutrition brand, is making a push into the U.S. market this season. The brand is endorsed by the Tour de France-winning Team Sky and recently became the official sports nutrition supplier to USA Cycling.

Posted in North America
Posted August 5, 2016

DEER VALLEY, Utah (BRAIN) — Scott Sports hosted nearly 200 of its top U.S. dealers at an event here last week, showing off its 2017 model bikes and accessories. 

For the first time at the annual event, members of the motocross media joined to attend a global unveiling of Scott's new Prospect goggle.

Posted in North America
Posted August 4, 2016

NORTH VANCOUVER, British Columbia (BRAIN) — Mountain bike apparel brand Sombrio has introduced a lifetime guarantee on its clothing. The guarantee covers apparel items against manufacturer's defects including tears or rips at seams and faulty stitching, zippers, Velcro or snaps.

Posted in Industry News

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