News

Posted October 12, 2017

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is entering the OE market with its LED lighting systems, offering the systems to e-bike makers.

Posted in International Tagged Electric bike
Posted October 12, 2017

BOULDER, Colo. (BRAIN) — Sean Madsen, who has developed bike fit systems and products for the Boulder Center for Sports Medicine and Specialized's Body Geometry line, is launching his own mountain bike grip on Kickstarter.

Posted in Product/Tech
Posted October 12, 2017
Oakley's AR07 helmet

FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.

Posted in North America
Posted October 12, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.

Posted in North America Tagged Events
Posted October 11, 2017

TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as  introduced a program to help prevent cyclists from getting stranded with a mechanical problem.

Posted in North America
Posted October 11, 2017

LAGUNA HILLS, Calif. (BRAIN) — The October 1 issue of Bicycle Retailer included our regular State of Retail feature, where we ask our panel of retailers from around the country about an issue facing the industry. In the October issue, we asked about Interbike's decision to hold its next trade show in Reno, Nevada.

Posted in Retail News
Posted October 11, 2017

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association announced Wednesday that Brandee Lepak, co-owner of Arizona's Global Bikes, has been elected as board chair by the NBDA Board of Directors during their annual meeting held at Interbike.

Posted in Retail News Tagged Advocacy/Non-profits
Posted October 11, 2017

SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.

Posted in North America
Posted October 11, 2017
Pop-up event series brings together brands, consumers, and media.
The Kona CrankTank Impact venue.

KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.

Posted in North America Tagged Events
Posted October 10, 2017
NEW YORK (BRAIN) — Brian Berthold, owner of the mountain bike brand Tantrum Cycles, will appear on a new CNBC show Tuesday evening, trying to persuade some "Adventure Capitalists" to invest in a new Missing Link suspension design. 
 
Posted in North America
Posted October 10, 2017

DRAPER, Utah (BRAIN) — After 24 years in business, the four Canyon Bicycles stores in the Salt Lake City area are sporting a new name — Hangar 15 — following an agreement with the German consumer-direct brand Canyon.

Posted in Retail News
Posted October 10, 2017

ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.

Posted in North America
Posted October 10, 2017

POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.

Posted in North America Tagged MAP
Posted October 9, 2017

LAS VEGAS (BRAIN) — Giant Las Vegas held its grand opening last weekend at its store just off Highway 160, which serves as the southern entrance to Red Rock Canyon and Cottonwood Canyon, two of the most popular riding areas in the Las Vegas region.

Posted in Retail News
Posted October 9, 2017

NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.

NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.

Posted in North America
Posted October 9, 2017

WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website, trekbikes.com.

Posted in North America
Posted October 6, 2017

BROOMFIELD, Colo. (BRAIN) — As most parts of the bike industry struggle to provide consumers with experiences they can't get on their smart phones, bike demo events are becoming increasingly important.

Posted in North America
Posted October 6, 2017

SIMI VALLEY, Calif. (BRAIN) — Accell Group's Raleigh Electric and IZIP brands are both joining the Call2Recycle program to dispose of old e-bike batteries in a sustainable, environmentally-friendly manner.

Posted in North America Tagged Electric bike
Posted October 6, 2017

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its calendar of DRAFT Meetup events, which bring together people from across the bike industry, including product developers, event planners, tech innovators, advocates, artists and others. Beer is also involved.

Posted in North America
Posted October 5, 2017

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group, the parent of Quintana Roo and Litespeed, has expanded its paint and bike assembly capabilities at its factory here. 

Posted in North America

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