NOVATO, Calif. (BRAIN) — Retired pro Jens Voigt will host his own gran fondo event in Marin County in October this year.
The Jensie Gran Fondo of Marin will start at the Stafford Lakes Bike Park on Saturday Oct. 10. It will include ride options of 45, 70 and 100 miles.
FRIEDRICHSHAFEN, Germany (BRAIN) — Just over a year ago at Eurobike, Bell Helmets announced an investment in the Stockholm-based company behind the MIPS system, which
MUKILTEO, Wash. (BRAIN) — Full Speed Ahead has hired industry veteran and Mountain Bike Hall of Famer John Stamstad for inside sales at their Seattle headquarters.
DERBY, Vt. (BRAIN) — Garneau has hired the Moxie Northwest Sales Agency to represent the brand in Oregon, Washington, Idaho, Montana and Alaska.
TAMPA, Fla. (BRAIN) — The carbon component company Atomik Carbon is now working with several independent sales rep groups for national sales coverage.
LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now the exclusive distributor of Pillow Pets Tricksters helmets.
PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden Ticket promotion at Interbike, awarding one lucky dealer with $5,000 in Serfas product,
WASHINGTON (BRAIN) — The League of American Bicyclists has added 100 new and renewing Bicycle Friendly Businesses to its list, bringing the program to recognize more than 1,050 businesses and government agencies. They are being recognized for making a bike-friendly environment for employees and the public.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Show organizers for the Outdoor Retailer trade show will be extending their contracts with Salt Lake City through its summer 2018 show.
TEMECULA, Calif. (BRAIN) — Turner Bikes has hired the Southern California branding and advertising agency, The Creative Bar, for a complete rebrand.
The Creative Bar has worked with Intense Cycles, Haro Bikes, and VEE Tire Co., among others.
GREENVILLE, S.C. (BRAIN) — Michelin has launched a new ambassador program for its mountain bike tire division.
SAN DIEGO (BRAIN) — Ivan Harms has joined Loaded Precision Components and will oversee brand strategy and operations for the mountain bike component maker.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Registration is now open for the 2016 IBD Summit, to be held in Tempe, Ariz., Jan. 12-14.
BLOOMINGTON, Minn. (BRAIN) — After 34 years as president of Quality Bicycle Products, Steve Flagg is stepping aside and has named Rich Tauer to take his place. Tauer, currently the company’s vice president, takes on his new role Oct. 1.
SANDY, Utah (BRAIN) — Industry Nine Componentry will now provide hubs for all Reynolds Cycling's Blacklabel mountain bike wheelsets, the companies announced this week.
SAN FRANCISCO (BRAIN) — Rumbleship is sponsoring a showcase area at Interbike that will feature innovative products and services. The company is seeking submissions for inclusion in the display, called Innovation Alley Presented By Rumbleship.
LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is launching a new marketing campaign that promotes the idea that endurance athletes should enjoy their chosen activity — and not be a jerk about it.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Colo. Gov. John Hickenlooper will give the keynote address at the Interbike Industry Breakfast on Wednesday, Sept. 16, the first morning of the Interbike Expo.
FAIRFAX, Calif. (BRAIN) — Deb Hubsmith, the longtime leader of the Safe Routes to School movement in the U.S., passed away Tuesday after a nearly two-year battle with acute myeloid leukemia. She was 46.
CHICAGO (BRAIN) — Abus Mobile Security, Inc. has appointed Mathias Lundblad as the general manager of the company's North American business unit.