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North America

Posted July 22, 2015

SAN FRANCISCO (BRAIN) — Ass Savers, the Swedish maker of lightweight rear fenders, is sponsoring USA Cycling for the 2015 season and will provide Team USAC members with customized fenders.

Posted in North America
Posted July 22, 2015
The 2016 Bianchi Methanol.

HAYWARD, Calif. (BRAIN) — After an approximately four-year hiatus, Bianchi USA is once again offering mountain bikes here. 

Posted in North America
Posted July 22, 2015
Mobile repair and retail service looks to expand via franchise business.

SAN CARLOS, Calif. (BRAIN) — Beeline Bikes has closed a $2.6 million Series A financing round led by Backcountry.com, owner of Competitive Cyclist, that will be used to expand the Bay Area company's fleet of mobile bike shops across the U.S. using a franchise model.

Posted in North America
Posted July 22, 2015
TINLEY PARK, Ill. (BRAIN) — This October's first annual Chicagoland Unconventional Bicycle Expo will showcase recumbents, recumbent tricycles, quadracycles, folding cycles, tandems, velomobiles, transporters, e-bikes, special-needs bikes, cargo bikes, child and load trailers, customized designs and accessories.
Posted in North America Tagged Consumer Expos and Rides
Posted July 22, 2015

PHILADELPHIA (BRAIN) — Industry veteran George Simone has joined Advanced Sports International in the newly created role of vice president of global business development. Simone is charged with developing short- and long-term growth plans for ASI.

Posted in North America Tagged People
Posted July 21, 2015

MILL VALLEY, Calif. (BRAIN) — True Communications has hired industry veteran Kevin Rouse to join the agency's public and media relations team.

Rouse will join True as an account manager starting immediately. He will be responsible for media strategy and outreach with a number of True clients.

Posted in North America Tagged People
Posted July 21, 2015

BOULDER, Colo. (BRAIN) — The Green Lane Project is asking city transportation staffers and consultants to complete a survey on how protected bike lands are working out.

Posted in North America Tagged Advocacy/Non-profits
Posted July 21, 2015

DENVER (BRAIN) — Colorado's pro stage race, the USA Pro Challenge, has expanded its agreement with Pearl Izumi. The Colorado-based clothing brand will now serve as the race's year-round official merchandise retail partner.

Posted in North America
Posted July 21, 2015

WILMINGTON, Del. (BRAIN) — Blue Bicycle has named Orli Chinea its national sales manager. Chinea was most recently was working as the western regional manager for Blue.

Posted in North America
Posted July 21, 2015

ORLANDO, Fla. (BRAIN) — Catrike has selected Anson-Stoner as its public relations agency of record after a nationwide search.

The new partnership comes as Catrike said it has has seen unprecedented growth. Sales have grown 55 percent this year and the brand is expecting a 40 percent increase in 2016.

Posted in North America
Posted July 20, 2015
SNOWBASIN, Utah (BRAIN) — Dubbing this the “Year of the Stocking Dealer,” Surly Bikes has overhauled its sales program in an effort to recognize local bike shops for their role in building the QBP-owned brand.
Posted in North America
Posted July 20, 2015

ASHEVILLE, N.C. (BRAIN) — Pro trials rider Jeff Lenosky will perform at the Eastern Outdoor Reps Association trade show in Killington, Vt., planned for Aug. 24-26.

Lenosky will perform Aug. 25 at 6:30 p.m. at the event, being held at Killington Grand Resort's Snow Shed Lodge and & Rams Head. 

Posted in North America Tagged Tradeshows and conferences
Posted July 20, 2015

DENVER (BRAIN) — Rapha is making Denver the first stop for its new traveling club house and retail shop program.

Posted in North America
Posted July 20, 2015
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the second round of categories and nominees for the 2015 Interbike Awards, including Advocacy and Triathlon designations. The first round of nominees was announced last month.
Posted in North America Tagged Interbike Awards
Posted July 20, 2015

SAN FRANCISCO (BRAIN) — Timbuk2 has hired several new specialty cycling sales representatives to serve the brand in Northern California, the Pacific Northwest, Rocky Mountain states, Texas, Louisiana, Arkansas, and Oklahoma.

Posted in North America Tagged Sales Reps
Posted July 20, 2015
Swiss brand touts merits of new wheel standard at media launch.
Scott Genius LT Plus
PARK CITY, Utah (BRAIN) —Scott Sports announced in June that it would be launching five 27.5-plus bikes in the U.S. and 11 in Europe this year, including an electric model for the international market. But the enthusiastic dealer response to the initial announcement spurred Scott to quickly add a trio of bikes to the U.S. launch. So the three-model Genius LT Plus range, with 160 millimeters of adjustable rear travel via a Fox Nude rear shock, complements Scott’s three Genius Plus 140-millimeter full-suspension rigs and two Scale Plus aluminum hardtails.
Posted in North America
Posted July 20, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Voting is now open for the industry to select the winners of the second annual Interbike Awards (IB Awards) in five retail categories.

Posted in North America Tagged Interbike Awards
Posted July 20, 2015

DAYTON, Ohio (BRAIN) — System Cycle is now carrying and distributing Cult Crew BMX products. 

Posted in North America
Posted July 17, 2015

MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has added insulated water bottle supplier Polar Bottle to its network of suppliers. Through this new partnership with the Colorado-based manufacturer, members of The Bike Co-op will now earn rebates on their purchases of Polar Bottle-branded water bottles.

Posted in North America
Posted July 17, 2015

CHULA VISTA, Calif. (BRAIN) — The National BMX Hall of Fame will induct six new members at a ceremony to be held here on Oct. 10.

Posted in North America

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