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North America

Posted December 31, 2014

PORTLAND, Ore. (BRAIN) —  Cyclone Bicycle Supply has added several new product lines for the new year.

Posted in North America
Posted December 29, 2014

KENT, Wash. (BRAIN) — Accell North America is launching a retail support program for its Raleigh and Lapierre branded e-bikes. The program — which includes two Sprinter vans that will visit stores nationwide this year — is modeled on a similar program run by Accell NA's IZIP brand.

Posted in North America Tagged Electric bike
Posted December 29, 2014
Another show planned for Boulder

BOULDER, Colo. (BRAIN) — A new movie by filmmaker Benedict Campbell, "For the Love of Mud, a Film about Cyclo-cross," will premiere at the USA Cycling national cyclocross championships on Jan. 9.

Posted in North America Tagged Competition
Posted December 29, 2014

CHICAGO (BRAIN) — Range Light, a Chicago investment firm, has launched a new program to invest in healthy, active lifestyle businesses.

Posted in North America
Posted December 29, 2014
The Red Fox Edge.

NIXA, Mo. (BRAIN) — Smack Media is now representing Red Fox Wireless for public relations, the companies have announced.

Posted in North America
Posted December 24, 2014

MADISON, Wis. (BRAIN) — PowerTap is offering a free CycleOps stationary trainer with the purchase of certain PowerTap wheelsets between Dec. 26 and Jan. 5. The program is being run on the brand's website and through its participating U.S. independent dealers.

Posted in North America
Posted December 24, 2014
Indiegogo campaign has raised $46k so far for underprivileged kids.

VANCOUVER, British Columbia (BRAIN) — PinkBike.com and Trailforks have raised more than $46,000 so far in an Indiegogo campaign to deliver bikes to underprivileged kids. The campaign wraps up at midnight Christmas Eve.

Posted in North America
Posted December 23, 2014

WILTON, Ct. (BRAIN) — Cycling Sports Group sent a letter to dealers this week assuring them that its Cannondale Teramo helmet meets all U.S. and international standards for helmet safety.

Posted in North America
Posted December 23, 2014

MILWAUKEE (BRAIN) — A new magazine covering urban cycling is set to begin mailing on Feb. 1. Peter DiAntoni, former editor and publisher of Cog magazine, is heading up the new publication.

Posted in North America Tagged Media/Publishing
Posted December 23, 2014

BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added a new independent representative to its sales team.

Posted in North America Tagged People / Sales Reps
Posted December 23, 2014

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has promoted Devon Mitchell to the role of account manager. Mitchell joined the company early in 2014, starting in the brand's San Francisco Factory Store.

Posted in North America Tagged People / Sales Reps
Posted December 23, 2014

LAKE FOREST, Calif. (BRAIN) —  Torcano Industries has become the exclusive U.S. distributor for DHDwear.

Posted in North America
Posted December 23, 2014

CASTLE PINES, Colo. (BRAIN) — A new Colorado-based distributor is offering North American dealers an array of Italian brands, both well known and obscure in these parts.

Posted in North America
Posted December 23, 2014

MARINA, Calif. (BRAIN) — Light maker Light & Motion is running a nationwide demo program from this month through December 2015. Two Light & Motion demo vans will visit dealers across the United States to hold clinics on the product line and night-ride and night-run demo events.

Posted in North America
Posted December 23, 2014

FORT COLLINS, Colo. (BRAIN) — Exustar will have nine distributors for 2015, including four who carry the brand's shoes and pedals and five who carry just pedals and cleats.

The shoe and pedal distributors are J&B, Hans Johnsen, North America Cycles and Olympic Supply Company.

Posted in North America
Posted December 22, 2014

BOULDER, Colo. (BRAIN) — Catalyst Communication is adding five new markets in 2015 for its BikeLife magazine. The company also has hired Brian Bauer as a senior account manager.

Posted in North America Tagged People / Media/Publishing
Posted December 19, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — IBD Summit pre-registration and retail attendance is up compared to the event’s three previous editions, according to conference organizer Interbike.

Posted in North America Tagged IBD Summit / Interbike
Posted December 18, 2014
Maine-based distributor adds Jagwire, K-Edge and Endurox.

FRYEBURG, Maine (BRAIN) — Downeast Bicycle Specialists has announced several new vendor additions. 

Posted in North America
Posted December 18, 2014

NEW YORK (BRAIN) — The Zwift indoor riding software system will feature Pinarello bikes, the companies announced this week. Zwift may add other bike brands in the future.

Zwift users will be able to virtually ride Pinarello Dogma F8 road bikes or Il Bolide time trial bikes.

Posted in North America
Posted December 18, 2014

GREENVILLE, S.C. (BRAIN) — Michelin has announced a new minimum advertised price policy for U.S. and Canadian retailers, which will go into effect on Jan. 1.

The policy applies to online and brick-and-mortar retailers. 

Posted in North America Tagged MAP

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