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North America

Posted January 12, 2016

(BRAIN) — Serial Kickstarter Brian Davis is starting a crowdfunding campaign Tuesday to produce a new neck gaitor/bandana design for winter cycling and other activities.

Posted in North America
Posted January 11, 2016

BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition recently elected three new members to serve on its national board of directors.

Posted in North America
Posted January 11, 2016

NEW YORK (BRAIN) — The French sunglass brand Vuarnet has appointed the JAM Collective as its PR agency of record for the U.S. market. JAM Collective specializes in public relations, social media and strategic partnerships for active lifestyle, outdoor, bike and fashion brands.

Posted in North America
Posted January 11, 2016

VENTURA, Calif. (BRAIN) — Zeitbike has hired Doug Ritter's DDR Sales Inc. as sales agency for New Mexico, Arizona, and Southern Nevada (including Las Vegas).

Posted in North America Tagged Distributor news
Posted January 8, 2016

EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association has launched a new website for the NEMBAfest festival and begun industry vendor registration for the event, which is June 17-19 this year in East Burke, home of the Kingdom Trails.

Posted in North America Tagged Consumer Expos and Rides
Posted January 8, 2016

WILTON, Conn. (BRAIN) — Guru has released its global 2016 bike fit education course schedule for the Guru Academy's headquarters in Connecticut as well as Guru Academy Education Centers around the country.

Posted in North America
Posted January 8, 2016
TEMPE, Ariz. (BRAIN) — Organizers of the Electric Bike Expo, which debuts Jan. 15-17 in the Phoenix metro area, are betting that offering free test rides on a large scale can entice thousands of Americans to try e-bikes.
Posted in North America Tagged Electric bike
Posted January 7, 2016

WASHINGTON (BRAIN) — U.S. Reps. Earl Blumenauer (D-Ore.) and Vern Buchanan (R-Fla.), co-chairs of the Congressional Bike Caucus, introduced the Bikeshare Transit Act on Thursday. The legislation would provide local communities additional flexibility to use federal funds for bike share programs.

Posted in North America Tagged Advocacy/Non-profits
Posted January 7, 2016
Sakalowsky (left), and David Cathcart, U.S. director of sales.

SALT LAKE CITY (BRAIN) — Fat bike sales appear to be alive and well with Louis Garneau planning to introduce two new models into the U.S. market this April. And the company has a sample model on display at Outdoor Retailer where, it appears, the outdoor industry is embracing the fat.

Posted in North America
Posted January 7, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Blackburn has opened up applications for the fourth edition of its “Out There” Ranger brand ambassador program.

Posted in North America
Posted January 6, 2016

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired Scott Anderson to represent Marin Bikes in Utah, New Mexico, Wyoming, and the Western Slope of Colorado.

Posted in North America
Posted January 6, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the IBD Summit announced that they’ve added another speaker to a panel at next week’s conference in Tempe, Arizona. Stuart MacLennan, managing director of Specialized USA, will join the panel discussion on omnichannel retail. 

Posted in North America Tagged IBD Summit
Posted January 6, 2016

PROVIDENCE, R.I. (BRAIN) — G-Form has hired Bill Rudell as the brand's new sales and marketing manager. Rudell was most recently the North American PR manager for Cycling Sports Group.

Posted in North America Tagged People
Posted January 5, 2016

VENTURA, Calif. (BRAIN) — Startup distributor Zeitbike has hired Brent Childress as its sales representative for Northern California.

Posted in North America Tagged Distributor news
Posted January 5, 2016

MANCHESTER, N.H. (BRAIN) — Infinit Nutrition is joining The Bike Cooperative as a supplier partner of the retailer-owned co-op. Infinit is The Bike Co-op's first supplier in the nutrition category.

Posted in North America
Posted January 5, 2016

DETROIT (BRAIN) — Shinola, known for its Detroit-built watches, bicycles and leather goods, has brought its retail store count to 12 with the recent opening of two locations in Miami and Portland, Oregon.

Posted in North America
Posted January 5, 2016

LEADVILLE, Colo. (BRAIN) — Mavic will provide neutral support to racers at this year's Leadville 100 mountain bike race, as well as at two other races in the Leadville Trail MTB series.

Posted in North America Tagged Racing & Sponsorship
Posted January 4, 2016

TEMECULA, Calif. (BRAIN) — Intense Cycles has hired Drew Engelmann in the newly created role of national sales manager. The new position was necessitated by the growth of Intense's U.S. dealer base over the past 18 months and corresponds with the addition of more outside territory reps, the company said.

Posted in North America Tagged People
Posted January 4, 2016

St. LAURENT, Quebec (BRAIN) — High-end custom bike brand Guru Cycles Inc. has filed for bankruptcy in Montreal, listing liabilities of CA$1.1 million ($789,000).

Posted in North America
Posted January 4, 2016
Meanwhile, Crested Butte, Colorado, will hold an un-official fat bike world championships.

OGDEN, Utah (BRAIN) — USA Cycling will hold its second-ever national championships for fat biking later on Feb. 27 in this town north of Salt Lake City. Ogden hosted the first national championships for the fast-growing activity last year. 

Posted in North America Tagged Racing & Sponsorship

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