WASHINGTON (BRAIN) — For years, friendly bike advocates have re-assured nervous newbies that — despite their fears — it's very rare for bikes to get hit from behind by cars or trucks. Turns out, maybe the newbies have reason to be nervous.
PITTSBURGH (BRAIN) — Bicycle Times will be available at 250 Shoppers Drug Mart locations in Canada, starting with its issue 29. The magazine will get a front-shelf promotion in the stores.
BOULDER, Colo. (BRAIN) — JJ Rudman is returning to CatEye America as the new key account manager. Rudman, a former CatEye employee, was most recently a retail analyst with Leisure Trends, where he focused on industry POS analysis and reporting.
CEDAR PARK, Texas (BRAIN) — Fallbrook Technologies Inc. the comapny behind the NuVinci continuously variable planetary drivetrain, is partnering with Evelo Electric Bicycles on a "30-Day eBike Challenge" consumer promotion.
VANCOUVER, British Columbia (BRAIN) — Lambert is set to become the exclusive Canadian distributor of Hitcase iPhone cases and accessories for the bike and running market.
Hitcase offers iPhone cases, mounts, accessories and apps that convert an iPhone into a shockproof, waterproof POV action camera.
SAN FRANCISCO (BRAIN) — Rumbleship, a bicycle-product "distribution platform," has added three new brands, all mountain bike suppliers, to its offerings: E-Thirteen, Loaded Precision and WickWerks.
IRVINE, Calif. (BRAIN) — Electric bike motor maker Bosch will participate in next month's PressCamp Summer in Utah, event organizers announced Tuesday. Bosch introduced its Performance Line pedal electric assist (pedelec) system at the Sea Otter Classic.
FOXBOROUGH, Mass. (BRAIN) — Todson's OnGuard bike lock survived a variety of strength tests to emerge victorious on National Geographic Channel's "Showdown of the Unbeatables" show last week.
COON VALLEY, Wis. (BRAIN) — Clothing vendor Mt. Borah has renamed itself Borah Teamwear and has broken ground on a 9,000-square-foot expansion to its manufacturing facility, after 18 years in the same location.
MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.
BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.
WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.
NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.
ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.
FOXBOROUGH, Mass. (BRAIN) — OnGuard will be featured on National Geographic Channel's hit new series, “Showdown of the Unbeatables,” airing Friday at 10 p.m Eastern time.
LEXINGTON, S.C. (BRAIN) — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.
LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.
Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.
KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.
COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.