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North America

Posted August 5, 2014

ASPEN, Colo. (BRAIN) —POC is now using Channel IQ's third-party MAP enforcement services. Channel IQ will police advertised retail prices for the Swedish brand's products. The company also has recently hired 13 outside sales reps in the U.S. to service bike retailers.

Posted in North America
Posted August 4, 2014
Brian Alexander

SANTA FE, N.M. (BRAIN) — BTI has re-launched an expanded version of its Factory Service program, offering service for a variety of suspension and brake brands.

Posted in North America
Posted August 4, 2014

KENT, Wash. (BRAIN) — Accell North America's SBS will begin distributing Selle Royal products in the U.S. this month; Selle Royal products will continue to be available from QBP and Highway Two, as well.

Posted in North America
Posted August 1, 2014
Giraud working with a prototype wheel in the A2 tunnel.

SCOTTSDALE, Ariz. (BRAIN) — Mike Giraud, who has worked with many top athletes, teams and manufacturers at North Carolina's A2 Wind Tunnel, is joining the independent cycling analytics company Cyclologic as its technical director of cycling analysis.

Posted in North America Tagged People
Posted August 1, 2014
NORTH VANCOUVER, British Columbia (BRAIN) — Looking to accelerate its market position south of its native Canada, Rocky Mountain Bicycles has added five new U.S. sales agencies for 2015.
 
Posted in North America
Posted August 1, 2014
Updated with response from PCMR

Editor's note: This article was first published on BicycleRetailer.com on Thursday. On Friday a spokesman for PCMR contacted BRAIN to tell us that he was unaware of any communications between Wrona and the PCMR. His comments have been added to the article.

Posted in North America Tagged Tradeshows and conferences
Posted August 1, 2014

BEAVERTON, Ore. (BRAIN) — Yakima Products Inc. has brought aboard Ryan Martin, formerly a global director at appliance manufacturer Whirlpool Corp., as its new CEO.

Posted in North America
Posted August 1, 2014

SAN DIEGO (BRAIN) — BMC USA Corporation will be taking over Canadian distribution of BMC bicycles from Outdoor Gear Canada, effective Friday, the company announced. Canadian retailers will have access to U.S. inventory and begin working with the U.S. office starting Sept.

Posted in North America
Posted July 31, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the second round of categories and nominees for the 2014 Interbike Awards, including retailer, athlete and advocacy designations.

Posted in North America Tagged Awards / BRAIN News / Interbike
Posted July 31, 2014
CGI refocusing on the running business.

SAN DIEGO (BRAIN) — Competitor Group Inc., which has owned Velo magazine, VeloNews.com and VeloPress since 2008, is now interested in selling off the brands, a spokesman for the San Diego-based company said Thursday.

Posted in North America Tagged Media/Publishing
Posted July 31, 2014

OLNEY, Ill. (BRAIN) — Sapim USA will be giving away a Zipp 404 clincher wheelset to a shop that displays a Sapim sticker on its front door, van or elsewhere.

Posted in North America
Posted July 30, 2014

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has enacted a minimum advertised price (MAP) policy and a new e-commerce sales policy, each effective immediately.

Posted in North America
Posted July 29, 2014
One by Optic Nerve shades will be at more accessible price.

WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.

Posted in North America
Posted July 29, 2014

QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.

Posted in North America
Posted July 29, 2014
Distributor challenges industry to do the same.

BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.

Posted in North America Tagged Advocacy/Non-profits / Competition
Posted July 29, 2014
PORTLAND, Ore. (BRAIN) — Ruckus Composites is reaching out to IBDs to build a dealer base for its carbon fiber repair services. The company’s Trusted Carbon Fiber Service Network aims to simplify the repair process for shops and consumers, the company said in a release.
 
Posted in North America
Posted July 28, 2014

GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.

Ross will operate from Golden, Colorado. 

Posted in North America Tagged People
Posted July 28, 2014

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.

Posted in North America Tagged Advocacy/Non-profits
Posted July 24, 2014

COLORADO SPRINGS, Colo. (BRAIN) — Registration has opened for USA Cycling's annual Bill Woodul Race Mechanics Clinic, a week-long class for experienced bike mechanics looking to learn how to do race support for teams or events.

Posted in North America Tagged Competition
Posted July 24, 2014

WHEAT RIDGE, Colo. (BRAIN) — Optic Nerve Eyewear has restructured its sales and marketing team, with promotions including a new director of sales, sales manager and communications manager.

Posted in North America Tagged Sales Reps / People

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