ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.
ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta.
LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States.
NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.
BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.
BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.
LAKE FOREST, CA (BRAIN) — Torcano Industries, the distributor of Funkier Bike Apparel in the U.S., has introduced a program to credit Funkier retailers with the profits from online sales to customers close to them
RAPID CITY, S.D. (BRAIN) — An 11-month old girl and her family have won a free trip to the Strider World Championships in South Dakota this year, after buying the one millionth Strider bike.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN's subscriber base before the event.
OLNEY, Ill. (BRAIN) — Magura USA has added Josh Parris to its Outside Technical Service Team for Magura and Bosch eBike Systems. Magura USA is the U.S. service partner for Bosch eBike Systems.
BUFFALO, NY. (BRAIN) — DP Brakes, a powersport supplier, is now having its bicycle brake pads and rotors distributed by Action Bicycle USA.
BOULDER, Colo. (BRAIN) — The Version 11 Adult Owner’s Manual has been released to the over 20 bicycle brands that license the content from the Bicycle Product Suppliers Association.
SCOTTSDALE, Ariz. (BRAIN) — A new company, Solution54, is setting up an online system to allow independent bike retailers to exchange inventory with other stores.
CHICAGO (BRAIN) — Abus Mobile Security completed a move to a larger space in Chicago this week just a block north from its previous office.
SANTA MONICA, Calif. (BRAIN) — Young nutritional brand Bonk Breaker is sponsoring and supplying its first UCI ProTour team for this season: The Cannondale-Garmin squad.
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Louis Garneau has sold four of his own paintings at $20,000 each to support Team Rwanda, the country's national cycling team, which is composed of young survivors of the 1994 genocide.
BREMBATE, Italy (BRAIN) — Cervélo co-founder Gerard Vroomen has teamed with René Wiertz — the current president and CEO of 3T — to buy the component company.
BROOKLYN, N.Y. (BRAIN) — Sommerville Sports is now offering its custom clothing customers a special deal on helmets and sunglasses from the Italian brand SH+.
BLOOMINGTON, Minn. (BRAIN) — At its Frostbike event last weekend, QBP bestowed its 2015 Clay Mankin Award on Mike Cachat, the CEO of Jenson USA in Riverside, Calif. The Mankin award recognizes retailers who inspire others with their commitment to bicycle advocacy, industry growth and their passion for cycling.
CARLSBAD, Calif. (BRAIN) — Ridley Bikes has hired Lift Creative Studios to handle public relations and specific marketing projects in North America this year.
Lift's founder Steve Driscoll has previously handled marketing at Mavic, Velomax/Easton and Flite Controls.