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Posted December 7, 2015
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has named six female mountain bike ambassadors for its new Joy Ride grass-roots women’s program. The Joy Ride ambassadors will work to inspire and enable female mountain bikers with structured fun and social rides for all skill levels in a non-racing environment.
Posted in North America Tagged Advocacy/Non-profits / People / Consumer Expos and Rides
Posted December 7, 2015

DENVER (BRAIN) — Custom bike maker Alchemy Bicycles is now offering painting services to the public via its Ethic Paint Works studio.

Ethic Paint Works will service private customers with non-Alchemy frames as well as other custom builders.

Posted in North America
Posted December 4, 2015
Gravity-sponsored athlete Andrew Taylor wins Ray's Odd Couple video contest

MUKLTEO, Wash. (BRAIN) —FSA and Gravity Components are sponsoring Ray’s Indoor Bike Parks for the 2016 season. Ray’s will feature Gravity branding on obstacles in the parks and will also display Gravity components and provide the opportunity for an exclusive dealer riding and appreciation event.  

Posted in North America
Posted December 4, 2015
TAIPEI, Taiwan (BRAIN) — Tern and Xtracycle have succesfully completed a Kickstarter campaign that raised more than $150,000 to produce a folding cargo bike.
Posted in North America
Posted December 4, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — With one major success under its belt, the BPSA's E-Bike Committee is well on its way to reaching its $320,000 fundraising goal for its 2016 legislative initiatives.

Posted in North America Tagged Electric bike
Posted December 4, 2015

WASHINGTON (BRAIN) — The five-year, $305 billion tranportation bill passed by Congress Thursday contains increased funding for bike-related projects, totaling $835 million annually for the first two years and $850 million annually for the last three years, according to PeopleForBikes. 

Posted in North America
Posted December 4, 2015

ANAHEIM, Calif. (BRAIN) — Triathlon Business International is taking submissions for the best published triathlon article and photo of the year. The organization will announce the winners of the award at the TBI Business Conference in Marina del Ray, California, next month.

Posted in North America Tagged Awards / Tradeshows and conferences
Posted December 3, 2015

SAN RAFAEL, Calif. (BRAIN) — Marilyn Price, the founder of the Trips for Kids organization, will retire as that group's executive director at the end of the year. She will continue on the group's board of directors as founder and ambassador.

Posted in North America Tagged People
Posted December 3, 2015
BCA's new headbadge.

MANNING, S.C. (BRAIN) — Bikes rolling out of Kent International's Bicycle Corporation of America factory will be badged "Made in USA with domestic and imported parts" according to a recent ruling by U.S. Customs. Previously the bikes were labeled "Assembled in USA with parts made in China."

Posted in North America
Posted December 3, 2015

OGDEN, Utah (BRAIN) — Amer Sports has appointed Matt Navarro as national sales director for its U.S. winter, outdoor and cycling business. Navarro will be responsible for leading Amer's sales efforts in the specialty channels for the Arc'teryx, Salomon, Atomic, Suunto and Mavic brands.

Posted in North America Tagged People
Posted December 3, 2015

EAGLE, Colo. (BRAIN) — Uncommon Communications, a PR/communications firm and event organizer, has announced 2016 dates for its three major Colorado events, the Vail Outlier festival, the Breck Epic offroad stage race and the Eagle Outside Festival.

Posted in North America Tagged Consumer Expos and Rides
Posted December 3, 2015

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now offering free shipping to dealers in the lower 48 states who place orders of at least $450. The distributor's previous minimum for free shipping was $600.

Posted in North America Tagged Distributor news
Posted December 2, 2015
Participants are asked to sign a pact promising to take the ass” out of ambassador…

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is expanding its "Endure & Enjoy" campaign to include two women's ambassador teams, for cyclists and triathletes.

Posted in North America
Posted December 2, 2015

BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition has opened its fourth annual fall online auction, which includes items from outdoor suppliers. Proceeds from the auction, which runs through Dec.

Posted in North America
Posted December 2, 2015
Two-day consumer show attracts 60,000 visitors.

NEW YORK (BRAIN) — Exhibitor registration is open for the the Bike Expo New York, which claims to be the larget consumer bike show in the U.S. The two-day show, April 29-30, is expected to attract 60,000 cyclists.

Posted in North America Tagged Consumer Expos and Rides
Posted December 2, 2015
Chris Froome shows off his Fizik.

POZZOLEONE, Italy (BRAIN) —Fizik has extended its sponsorship of Team Sku by another two seasons, the company announced Tuesday. The Italian saddle brand has worked with Team Sky since 2012, supplying saddles for the whole team.

Posted in North America
Posted December 1, 2015

VENTURA, Calif. (BRAIN) — Zeitbike is now distributing gloves from the Swiss brand Hirzl.

Posted in North America Tagged Distributor news
Posted December 1, 2015

LOS ANGELES (BRAIN) — Bikes vs Cars, a new documentary film, opens Friday in several theaters, with openings in more cities planned for later in the month.

Posted in North America
Posted November 30, 2015

PARSIPPANY, N.J. (BRAIN) — Retailers are pushing Kent International for products bridging the gap between mass market and specialty retail, and the company has hired Craig Hoyt to head up product development for this program.

Posted in North America Tagged People
Posted November 30, 2015

MADISON, Wis. (BRAIN) — Saris Cycling Group has promoted Jon Lewis to national sales manager. Based in Waitsfield, Vermont, Lewis will lead a team of sales managers located throughout the United States.

Posted in North America Tagged People

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