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MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.

The moment will be held prior to Saturday's men's cross-country race.

Tagged Racing & Sponsorship / Sea Otter Classic
Dr. Kit Yarrow

MONTEREY, Calif. (BRAIN) — One dominant "brutal truth" that emerged at this year's Bicycle Leadership Conference, which wrapped up Thursday in Monterey, was this: The industry is struggling to keep up with, adapt to and embrace changing consumer behaviors.

Tagged Bicycle Leadership Conference

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta is making bikes again, with two projects in the works: One small and one semi-big.

SANTA CRUZ, Calif. (BRAIN) — Zero Motorcycles will be included in the support fleet for the Big Bear Lake Time Trial stage of this year's Amgen Tour of California.

MONTEREY, Calif. (BRAIN) — X-Fusion is closing its U.S. headquarters in California and moving customer support to an outside facility in Reno, Nevada — a move necessitated by the costly construction of a new dedicated factory for the suspension brand in Taichung, Taiwan.

BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.

Tagged Sales Reps / Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.

Tagged Electric bike / Sea Otter Classic
Vintage Electric Café

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit later this week for on-site coverage from Sea Otter.

Tagged Electric bike / Sea Otter Classic

MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company's first client is Wolf Tooth Components.

Historic New York City bike maker moves some production to new facility in South Carolina.

CONWAY, S.C. (BRAIN) — With dignitaries from state government, the mayor and the city council chairman in attendance, the Myrtle Beach Economic Development hosted Worksman Cycles' official ribbon cutting ceremony on Tuesday for its factory here.

MC2 brands include Bont shoes, Astute saddles and Race One accessories.

MANCHESTER, N.H. (BRAIN) — The MC² Sports Specialists, an importer and distributor of high-end brands including Bont shoes, has joined The Bike Cooperative as the retailer co-op's newest supplier partner.

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit later this week for on-site coverage from Sea Otter.

Tagged Sea Otter Classic

EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.

Tagged People
A Serotta-made Modomio bike. The auctioned bike will be custom.

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta will build a custom bike for the highest bidder in an auction to benefit CycleKids, a program that teaches kids to ride bikes along with other life skills.

Company introducing new smart helmet at Sea Otter.
The Sena X1.

IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.

Tagged People / Sea Otter Classic

CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday.

Tagged Omnichannel / Advocacy/Non-profits

VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.

Tagged People / Sea Otter Classic

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines.

Tagged Electric bike / Interbike

WALLER, Texas (BRAIN) — Italy's Basso Bikes is now working with Trialtir USA on distribution to U.S. dealers. 

The family run brand is celebrating its 40th anniversary and recently moved into a larger production and sales facility to accommodate its growth worldwide.

VENTURA, Calif. (BRAIN) — Zeitbike hired Casey Buckleitner as its sales representative for Michigan.


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