RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.
Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.
CHICOUTIMI, Quebec (BRAIN) — Canadian bike maker Devinci Cycles is planning a bigger push into the California market. The company recently signed on a sales agency in San Diego that will provide six reps to cover the territory.
BOULDER, Colo. (BRAIN) — Stages Cycling is now supplying the official power meter and indoor bikes to USA Cycling. The agreement covers USAC's developmental programs and the USA Cycling Team on the road and track for the 2016 season, including the Rio Olympic Games.
LITTLE ROCK, Ark. (BRAIN) — Tony Karklins, along with a few other investment partners, has acquired the tooling, machinery and intellectual property from Montreal-based Guru Cycles and plans to set up a composite/carbon factory in the U.S.
WATHAM, Mass. (BRAIN) — Miso Partners, an outside sales and marketing agency in New England, is growing with the addition of two new partners. Miso represents leading brands including Felt Bicycles, Cycles Devinci, Race Face, Küat and Bonk Breaker.
BOULDER, Colo. (BRAIN) — PeopleForBikes has hired Kyle Wagenschutz to serve as the organization's director of local innovation.
IRVINE, Calif. (BRAIN) — BMX and mountain bike racing legend Mike King has joined Felt Bicycles as a brand ambassador. King has won more than 20 championships and is a member of the BMX Hall of Fame and the U.S. Bicycling Hall of Fame.
DENVER (BRAIN) — This year's Primal Colorado Bike Expo will be expanded as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13 and Saturday, May 14.
GOLDEN, Colo. (BRAIN) — Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.
IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes.
TAMPA, Fla. (BRAIN) — Giant Bicycles officially filed an appeal of a jury's decision to award a Florida retailer $3.25 million over allegations of fraud.
FOXBOROUGH, Mass. (BRAIN) — Todson Inc. has hired Rick Dyer to be its new national sales manager for the IBD channel. Dyer will be joining Todson after 19 years at Vittoria Industries North America (formerly BikeMine), where he was the national sales manager.
WEST NEWBURY, Mass. (BRAIN) — Steve Pucci, a well-known face in New England bike shops and at road races for decades, is retiring from a career that has included owning a retail store, co-owning a distributor, and serving as a sales rep and sales director.
CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.
NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.
SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.
True will help Bigtruck with PR, social media and marketing services.
DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.