SAUSALITO, Calif. (BRAIN) — Consumer-direct brand Bulls Bikes USA will launch a U.S. ambassador program for the 2015/2016 calendar year.
KENT, Wash. — A flat market, a proliferation of niche lifestyle brands and the growing dominance of Trek, Specialized and Giant at specialty retail has led Accell North America to reposition its Raleigh brand in the marketplace.
SALT LAKE CITY (BRAIN) — POC has named Adam Bookwalter the brand's North American bike sales manager. Bookwalter will join POC starting July 15.
ST. LAURENT, Quebec (BRAIN) — Bombtrack Bicycle Company of Cologne, Germany, has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.
Bombtrack is owned by We Make Things, a BMX supplier; OGC also distributes We Make Things' BMX products in Canada.
LOUISVILLE, Ky. (BRAIN) — Early-bird rates for the 2016 National Handmade Bicycle Show, offering a $100 savings on any booth space, end this Wednesday, July 15.
Available booth spaces include 10x10, 10x20, 20x20 or New Builder Tables.
BOULDER, Colo. (BRAIN) — For the first time, the bike industry has made a thorough search for state and local legislation related to bicycles, and the search uncovered thousands of proposed laws in all 50 states.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing a comfortable place to gather and enjoy events, food, and music.
EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.
LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.
Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.
BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels.
BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.
KETCHUM, Idaho (BRAIN) — A group of bicycle advocates will mountain bike in central Idaho for four days starting Wednesday as part of a campaign to have an area declared a national monument — rather than a national wilderness area, which would close it to mountain biking.
PITTSBURGH, Pa. (BRAIN) — Adam Newman has been appointed editor-in-chief at Bicycle Times magazine as its previous editor, Gary Boulanger, departs for a job in the motorcycle industry.
LONGMONT, Colo. (BRAIN) — Spectator tickets went on sale Monday for the Clif Bar CrossVegas cyclocross race, which will be held Wednesday, Sept. 16, in Las Vegas during the Interbike show. Race registration opens Aug. 4.
Tickets for the race are $15 for adults. Children under age 12 are fee.
VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. office for Taiwan component maker Spank Industries and Switzerland’s iXS protective gear, has hired industry veteran Mike Novak in its sales department.
INDIO, Calif. (BRAIN) — Scot Breithaupt, an early BMX champion and founder of the SE Racing bike brand, was found dead Saturday in a tent in Indio. Local officials identified the body Sunday.