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North America

Posted July 15, 2014

LONG BEACH, Calif. (BRAIN) — To reward "the unsung, forgotten heroes" of mountain biking, Marzocchi is offering U.S. trail builders special pricing on a fork and shock.

Posted in North America
Posted July 15, 2014

MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.

LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.

Posted in North America Tagged People
Posted July 14, 2014

ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association has added bicycles and bicycle products to its August 2014 trade shows.

Posted in North America Tagged Tradeshows and conferences
Posted July 14, 2014

KENT, Wash. (BRAIN) — Accell North America turned on an updated business to business website on Monday morning.

Posted in North America
Posted July 14, 2014

BOULDER, Colo. (BRAIN) — Women Race Bikes, a planned website and app that will cover women's professional cycling, is seeking support via the crowd-funding website Indiegogo. Supporters of the proposed site are also looking for help from angel funding and business partnerships.

Posted in North America Tagged Competition
Posted July 14, 2014

BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.

Posted in North America Tagged Competition
Posted July 14, 2014

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.

Posted in North America
Posted July 14, 2014

MIAMI (BRAIN) — J&B Importers is now distributing RockyMounts racks, the companies announced Monday.

Posted in North America
Posted July 11, 2014

HAVERHILL, Mass. (BRAIN) — Mavic has worked with six custom builders to produce special bikes commemeorating the French company's 125th anniversary.

Posted in North America
Posted July 11, 2014

BLOOMINGTON, Minn. (BRAIN) — Fizik is offering a special version of its VSX road saddles in a limited run that is available only through QBP — not the brand's joint venture distribution group, Highway Two.

Posted in North America
Posted July 11, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse.

Posted in North America
Posted July 10, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — To meet demand for booth space at the upcoming Interbike International Expo, show organizers have added a new ballroom for exhibitors on the lower level of the Mandalay Bay Convention Center.

Posted in North America Tagged Interbike
Posted July 9, 2014

SEATTLE (BRAIN) — Nuun is now sponsoring Team Novo Nordisk, a global team of diabetic cyclists, triathletes and runners, spearheaded by the world's first all-diabetes professional cycling team.

Posted in North America
Posted July 9, 2014

BROOKLYN, New York (BRAIN) — Levi's is opening up pop-up bike commuter gathering places in three cities this summer: Brooklyn, New York; Los Angeles; and London.

Posted in North America
Posted July 9, 2014

SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components.

Posted in North America
Posted July 9, 2014

SAN FRANCISCO (BRAIN) — The distributor Rumbleship is working with Apogee Wheels on a custom wheel program. Rumbleship is a distribution platform that facilitates bulk orders and drop shipping from suppliers to retailers. 

Posted in North America
Posted July 9, 2014

BOULDER, Colo. (BRAIN) — Colorado-based Polar Bottle will be the official water bottle of the state's USA Pro Challenge, the seven-day pro stage race held next month. It's the third year that Polar has sponsored the event. 

Posted in North America Tagged Competition
Posted July 8, 2014

CORTEZ, Colo. (BRAIN) — Osprey Packs Inc. has brought rep agency Motion Representation onto its bike market sales team for the Midwest.

Posted in North America
Posted July 8, 2014
The 2014 Hoffman Condor

MADISON, Wis. (BRAIN) — Hoffman Bikes is launching a new line of entry-level bikes — including the brand's first 26-inch-wheel trail bike — at Dick's Sporting Goods. The line is being manufactured and distributed by Pacific Cycles, a division of Dorel Industries.

Posted in North America
Posted July 8, 2014

CINCINNATI (BRAIN) — Infinit Nutrition has launched a new website that simplifies the company's customizable sports nutrition options and adds new social features, live consultations and other features.

Posted in North America

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