Industry News

A page from the new site.

KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.

PORTLAND, Ore. (BRAIN) — BikeFlights.com, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week. 

GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team. 

Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales.

Updated

WASHINGTON (BRAIN) — Two U.S. Senators have introduced legislation that would lower tariffs — currently as high as 30 percent — on some types of "recreational performance outerwear." Some cycling rain gear might be included in the clothing items that would see a tariff reduction.

Tagged Tariffs

MALLABIA, Spain (BRAIN) — Following an in-depth system audit, Orbea has decided to cease manufacturing in Kunshan, China, at the end of June and expand its facility in Portugal.

QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions.

Tagged Consumer Expos and Rides

LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia. 

(l-r): Yasso, Wilhelm and Cosentino.

MONTEREY, Calif. (BRAIN) — With 5 percent growth in overall participation in 2013 and sales growth hitting double and single digits since 2010, the running market has stemmed recent sales and participation declines seen in other sports including biking and golf.

Tagged Bicycle Leadership Conference

RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy. 

SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play Sports.

Tagged Distributor news

NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.

Accessory brand also announces a new MAP policy.

BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.

Tagged Distributor news

AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.

Tagged Racing & Sponsorship
The new Hiplok GOLD in black.

BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.

The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.

Tagged Distributor news

LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.

FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.

Tagged Distributor news

ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.

The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.

Tagged Tradeshows and conferences / Triathlon Business Conference

BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.

Tagged Web/Internet / Awards

BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.

KENT, Wash. (BRAIN) —  Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.

The first recipient of support from the program is Trips for Kids.

Tagged Advocacy/Non-profits

Pages

Subscribe to RSS - Industry News