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LONGMONT, CO (BRAIN)—In a surprise move that promises to boost the already popular CrossVegas to a higher level, organizer Brook Watts announced a title sponsor for the annual cyclocross race.

Tagged Events

IRVINE, CA (BRAIN)—As Northeast Japan recovers from the devastating earthquake and tsunami that struck last month, the industry is doing its part to help in any way it can.

Shimano Inc. has donated 100 million Yen (1.2 million USD) to the Japanese Red Cross Society and winter clothes worth 30 million Yen.

Tagged Advocacy/Non-profits

FLETCHER, NC (BRAIN)—Cane Creek Cycling Components has expanded its Canadian distribution through a partnership with Norco Products Ltd. Norco will offer Cane Creek’s complete headset line and, for the first time in Canada, Cane Creek’s Double Barrel rear damper platform.

Tagged Distributor news

SAN DIEGO, CA (BRAIN)—Kebby Holden and business partner Stephanie Swanson saw a void when it came to women’s tri apparel.

Holden and Swanson, both avid triathletes who live in San Diego, could never find anything that was fashionable, yet at the same time fit well.

NANJING, China (BRAIN)—The inaugural Asia Bike tradeshow has already attracted big industry names such as Look, Mavic, Shimano, Pearl Izumi and Specialized to exhibit at the late July show at the Nanjing International Expo Center.

Tagged Tradeshows and conferences

GOLDEN, CO (BRAIN)—Yeti Cycles has hired John Pentecost for the role of international sales manager.

Tagged People

ST. HELENA, CA (BRAIN)—Gary Erickson and Kit Crawford, owners of Clif Bar & Company and Clif Family Winery & Farm, have opened the doors to Velo Vino Napa Valley, a new tasting room destination located at the southern end of Main Street in St. Helena.

NASHVILLE, TN (BRAIN)—Kerry Roberts, the owner of two Bike Pedlar stores in Tennessee, recently added another title to his name: state senator.

SEVILLE, Spain (BRAIN)—Cycling infrastructure not only serves citizens but serves industry interests as well, noted PhD candidate Pedro Malpica at Velo-city 2011.

Tagged Events

SANTA CLARA, CA (BRAIN)—Terry Shaw, owner of Shaw’s Lightweight Cycles in Santa Clara, California, is awaiting a heart transplant at Stanford Hospital.

Shaw, who has been in business for nearly 30 years in the Bay Area, is considered a legend among most everyone he's come across.

Tagged People

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News reporter Nicole Formosa has taken over as the magazine’s international editor.

Tagged BRAIN News

MONTGOMERYVILLE, PA (BRAIN)—The Bicycle Product Suppliers Association has added several new suppliers to the fold for 2011 including Asahi, Benotto, Crankbrothers, Easton Bell Sports, Hutchinson, NetSertive, Osprey Packs, Park Tool, Smith Optics, Topeak and Yakima.

SOUTH SAN FRANCISCO, CA (BRAIN)—From March 26 to April 26, the Merry Sales Company will donate an extra 10 percent of its net sales on Japanese manufactured products back to its Japanese partners to distribute to Japanese charities.

Tagged Advocacy/Non-profits / Distributor news

WATSONVILLE, CA (BRAIN)—Fox Racing Shox has hired Jim Noonan as its new marketing manager.

Noonan fills the position vacated by Elayna Caldwell, who left Fox earlier this year to take a new marketing director job at Interbike.

Tagged People

BOULDER, CO (BRAIN)—Hugh Walton, vice president of sales, product and marketing for Veltec Sports, is leaving the company. His last day will be March 31.

Tagged People

ORONO, ME (BRAIN)—The Light Electric Vehicle Association (LEVA) has announced its first Gold Sponsor is Prodeco Technologies.

Check out this crazy video footage of the Valparaiso Cerro Abajo race in Chile. Not your normal downhill run to say the least. Click on title and then link.

OLNEY, IL (BRAIN)—Highway Two has appointed George Eubanks as president.

Tagged People

WASHINGTON, D.C. (BRAIN)—Imports of mountain bikes in January were 51 percent higher than last year, and road bike imports are up 66 percent, according to Department of Commerce reports. Overall suppliers brought in 980,352 bikes, or 37,760 more than a year ago.

Tagged Earnings/Financial Reports

SEVILLE, Spain (BRAIN)—The Velo-city 2011 Seville Conference got started on the right foot Wednesday with Norway's former Prime Minister Gro Harlem Brundtland giving a rousing speech to those 900 in attendance.

Tagged Events

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