MADISON, WI (BRAIN)—Three Hundred Trek employees based out of their Waterloo, Wisconsin manufacturing facility are now "rotating work weeks through these late winter months as a proactive way to keep overhead low, while retaining the staff" needed to deal with its new high-end production system, according to Trek's
"If you're going to try, go all the way. Otherwise don't even start. This could mean losing girlfriends, wives, relatives, jobs. And maybe your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery, isolation.
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has hired Chris Strome as its new brand specialist.
SALT LAKE CITY, UT (BRAIN)—On Saturday, May 30, Bikes for Kids Utah, a non-profit 501(C)3 organization, will give 1,000 new bicycles to pre-qualified, underprivileged 3rd graders at its fourth annual event.
LAGUNA HILLS, CA (BRAIN)—Rotor Bike Components has completely redesigned its Web site www.rotorbike.com (click on link) with a focus on competition and technical information.
-Product area is now easier to navigate. H.R. pictures show more detail on every product.
BOULDER, CO (BRAIN)—Bikes Belong has announced five REI/Bicycle Friendly Community (BFC) Grant Awards.
HOLBROOK, NY (BRAIN)—Three Asian factories for Iron Horse Bicycle Company have filed an involuntary petition for bankruptcy against the bike company in an effort to recoup more than $5 million in back debt.
HUNTINGTON BEACH, CA (BRAIN)—Saddle maker SDG USA’s Bicycle Division has been acquired by its former general manager Tyler Anspach for an undisclosed sum.
BRAIN tech editor Matt Wiebe roamed the halls of the Taipei Cycle Show to find the hottest (ladies, er) product trends for next model year. From mainstream to downright quirky, click on link to see a sampling of products being shown over there.
CHICAGO, IL (BRAIN)—The SRAM Cycling Fund will make a $40,000 contribution to the International Mountain Biking Association (IMBA) to launch the formation of IMBA Europe.
SRAM's contribution will firmly establish a united Pan-European effort for mountain bike advocacy and sustainable trail development.
PORTLAND, OR (BRAIN)—Lawmakers in the state of Oregon earlier this month introduced a bill that seeks to levy bike licensing and registration fees, which would be used to pay for development and maintenance of bike lanes, paths and other bicycle-related transportation improvements.
TAIPEI, Taiwan (BRAIN)—Two weeks into his new role as president of Ideal Bike Corporation, Hermes Chang is making his formal entry into the bicycle industry at the Taipei Cycle Show.
WASHINGTON, D.C. (BRAIN)—Senator Tom Harkin (D-IA) and Representative Doris Matsui (D-CA) have introduced the Complete Streets Act of 2009 into the U.S.
SUN VALLEY, ID (BRAIN)—SCOTT USA has added Brian Bohlman to its U.S. bicycle group.
WILMINGTON, MA (BRAIN)—Pedro's has entered into a tool supply partnership with World Bicycle Relief.
TAIPEI, Taiwan (BRAIN)—Taiwan’s new president, Ma Ying-jeou, opened the 22nd annual Taipei Cycle Show telling a packed room of international guests that Taiwan is now the world’s most important market for innovative and high-quality parts and bicycles.
MANCHESTER, NH (BRAIN)—The Bike Cooperative (TBC) has introduced a new email platform to its membership, allowing dealers to create their own customized emails and send them to their customers at an extremely low cost.
VISTA, CA (BRAIN)—Electra Bicycle Company has selected creative agency Bailey Gardiner to handle its national public relations.
Have you seen BRAIN's blog coverage on our new Taiwan blog? Click on link to check out blog coverage straight from the Taipei International Cycle Show.