WATERLOO, WI (BRAIN)—Lance Armstrong and Trek have been reunited, and there's little doubt that Trek brass were grinning ear to ear when the seven-time Tour de France champ announced his return to professional road racing last week.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah, a non-profit 501(C)3 organization that annually provides 1,000 new bicycles to underprivileged Utah children, has announced the combined fundraising efforts of its annual Dinner Auction and time trial event raised $10,000.
OAKLAND, CA (BRAIN)—Specialized Bicycle Components has backed the expansion program of the Northern California High School Mountain Bike Racing League, which has recently created a Southern California league and is now drawing up plans for state-oriented high school cycling leagues across the U.S.
"Boy, you know every time I see Hole-in-the-Wall again, it's like seeing it fresh for the first time. And every time that happens, I keep asking myself the same question: how could I be so damn stupid to keep coming back here?"
LAS VEGAS, NV (BRAIN)—Part of the partnership deal between SRAM and Lehman Brothers Merchant Bank (LBMB) involves establishing a $10 million Cycling Advocacy Fund. Stan Day, SRAM’s president, sketched out details of the fund during a press conference yesterday.
LAS VEGAS, NV (BRAIN)—Half-past seven may not be the most popular hour to hold an Interbike event, but about 60 or so folks managed to pull themselves out of bed to attend IMBA’s second annual industry breakfast on Thursday morning.
NEWBURY PARK, CA (BRAIN)—Giant Bicycle has promoted Jim Marshall to the position of western regional sales manager.
LAS VEGAS, NV (BRAIN)—Lance Armstrong spoke to the bicycling media Thursday morning about raising global awareness for the fight against cancer.
LAS VEGAS, NV (BRAIN)—Returning for its second year tonight, the Industry Cup, presented by Bicycling Magazine, will begin at 8:30 p.m. at the Mandalay Bay Resort.
BEAVERTON, OR (BRAIN)—Yakima has partnered with GE Money, a unit of General Electric Company, and its GE Money Sport consumer financing program providing special financing options for many consumer products and services.
LAS VEGAS, NV (BRAIN)—Lance Armstrong, seven-time Tour de France champion, will be holding a press conference at Interbike tomorrow morning.
WATKINSVILLE, GA (BRAIN)—In conjunction with the upcoming 2009 product release, Tifosi Optics has partnered with Canadian distributor Cycles Lambert.
PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. (ASI) has purchased Breezer bikes. The purchase includes all assets and trademarks of the Breezer bicycle brand as well as an agreement with Joe Breeze for consulting services on new projects and designs.
"He can ride a road bike, he can ride a mountain bike, but can he ride a cyclocross bike?"
LAS VEGAS, NV (BRAIN)—Five retailers and a dozen others, including Specialized’s founder, Mike Sinyard, will ride the final 32 miles to Interbike’s Outdoor Demo today ending a 604-mile odyssey that began last Thursday from Morgan Hill, California.
LAS VEGAS, NV (BRAIN)—Retailers carved up Bootleg Canyon on the first day of Outdoor Demo with the expectation that retailers will be in full force come today.
FURANCE CREEK, CA (BRAIN)—Specialized’s annual ride to Interbike climbs out of Death Valley today on its final leg to Las Vegas after four days of intense riding over California’s coastal range, the Sierra Nevada and a dazzling 17-mile descent into the valley.
Many industries, including that of the bicycle, attempt to target women (and their wallets) to grow business, but they often miss the mark by creating products that are female unfriendly.
TORONTO, Ontario (BRAIN)—The bikes rolled out of Place Bonaventure earlier this month after another successful ExpoCycle, and the Bicycle Trade Association of Canada (BTACT) is already looking toward next year’s show.
MEQUON, WI (BRAIN)—Hayes Bicycle Group named Mike Kenny global director of business development putting him in charge of the sales and marketing departments for Manitou, Sunringlé, Wheelsmith, Answer and Hayes Disc Brakes.
He will work out of Hayes’ corporate headquarters in Mequon, Wisconsin.