FURANCE CREEK, CA (BRAIN)—Specialized’s annual ride to Interbike climbs out of Death Valley today on its final leg to Las Vegas after four days of intense riding over California’s coastal range, the Sierra Nevada and a dazzling 17-mile descent into the valley.
Many industries, including that of the bicycle, attempt to target women (and their wallets) to grow business, but they often miss the mark by creating products that are female unfriendly.
TORONTO, Ontario (BRAIN)—The bikes rolled out of Place Bonaventure earlier this month after another successful ExpoCycle, and the Bicycle Trade Association of Canada (BTACT) is already looking toward next year’s show.
MEQUON, WI (BRAIN)—Hayes Bicycle Group named Mike Kenny global director of business development putting him in charge of the sales and marketing departments for Manitou, Sunringlé, Wheelsmith, Answer and Hayes Disc Brakes.
He will work out of Hayes’ corporate headquarters in Mequon, Wisconsin.
BOULDER CITY, NV (BRAIN)—Interbike’s two-day Outdoor Demo kicks off this morning at Bootleg Canyon Park in Boulder City.
The outdoor portion of the annual industry gathering is expected to draw 3,500 buyers and a total of about 6,000 attendees.
MORGAN HILL, CA (BRAIN)—The 17 riders who left Morgan Hill for Las Vegas yesterday were off the breakneck pace Specialized’s Chris D’Alusio predicted, but they still managed to cover 141 miles at an average pace of 14.8 miles per hour.
Typically, when someone swipes a bike, especially a brand spankin’ new one, it’s gone for good. But every now and then, the ride turns up in the strangest, or—as it would be in this case—seediest, of places.
WATERLOO, WI (BRAIN)—Trek Bicycle Corporation has become the first national sponsor for Freiker, Inc., a bike to school program based in Boulder, Colorado.
VALENCIA, CA (BRAIN)—Valencia Sports Group has hired industry veteran Brian Peterson to head up its rejuvenated BMX program and work in cycling sales.
PORTLAND, OR (BRAIN)—Castelli USA has launched a new division, called Servizio Corse, to market and manufacture team gear in the U.S.
As of Sept. 1, Castelli USA became the sole provider of Castelli apparel in the U.S. Previously, custom Castelli apparel was available through Squadra U.S.
MORGAN HILL, CA (BRAIN)—It was late Tuesday afternoon and the 17 riders who leave this morning on a 600-mile ride to Las Vegas were kicking around some thoughts on the route, daily mileage and elevation gain.
PAYSON, UT (BRAIN)—Advanced Composite Solutions (ACS), parent company of Delta 7 Sports, has raised $1.5 million in financing from a small group of private investors.
"New Rule: Just because you live in the middle of nowhere doesn't make you more authentic than me. It just means you have a much longer drive to the airport."
CHANDLER, AZ (BRAIN)—The Biking Solution is joining forces with the Mobeus/YaYa Coop, to create a brand new retailer-owned cooperative, to be called The Bike Cooperative.
VISTA, CA (BRAIN)—Chris Holmes has joined Electra Bicycle Company’s product development team.
LAS VEGAS, NV (BRAIN)—Veltec Sports wants to see your old Sidi shoes.
Veltec is seeking die hard Sidi fans who have clocked 100,000-plus miles in their favorite Sidi's. The shoes will be displayed at Veltec's Interbike booth.
TURIN, Italy (BRAIN)—3T has signed up Vittoria Industries North America as its distributor for the United States.
SAN JUAN CAPISTRANO, CA (BRAIN)—Due to the unprecedented rainfall in the Midwest over the past few days, Interbike servers are intermittingly experiencing outages. As a result, the Interbike staff is not receiving email communications.
BLOOMINGTON, MN (BRAIN)—Quality Bicycle Products announced plans on Monday to expand west by opening a second distribution center in Utah.
QBP expects to pinpoint the exact location within the state later this week.
CHICAGO, IL (BRAIN)—The Chapter 11 filing of Lehman Brothers Holdings (LBHI), the largest bankruptcy filing in history, rocked the financial world Monday, will have little impact on SRAM’s equity partnership deal with Lehman Brothers Merchant Banking (LBMB), according to Stan Day, SRAM’s chief executive officer.