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North America

SAN JOSE, CA (BRAIN)—MerchantOS recently updated its point of sale system to include integration with Specialized and The Bicycle Group. These integrations should help retailers reduce time spent on data entry and delivery/receipt of data.

Tagged Web/Internet

SAN DIEGO, CA (BRAIN)—A star-studded list of honorees and attendees will attend endurance LIVE, a consumer show and endurance sports awards event, on Saturday, Jan. 22.

Tagged Events

BRAIN wishes you and yours a Happy New Year. Regular news coverage will resume on Monday, January 3.

Tagged BRAIN News

SAN LUIS OBISPO, CA (BRAIN)—Shopatron has released its first “social stores” on Facebook, allowing fans of its client brands to browse products on the popular social network.

Tagged Web/Internet

What were the top stories of 2010? Check out our top 20 countdown of most-read web stories on on the BRAIN blog.

Tagged BRAIN News

EUGENE, OR (BRAIN)—When Burley Design’s Mike Coughlin learned that that was selling a limited quantity of Travoy trailers without authorization, he called Costco executives and told them to stop.

HELSINKI, Finland (BRAIN)—Amer Sports, the Finnish parent company of Mavic, has appointed its senior vice president of marketing and business to consumer to its executive board.

Tagged People

Northvale, NJ—The Jamis/Sutter Home Pro Cycling Team will delay the start of its season due to the recent death of the older brother of two of its team members.

MORGAN HILL, CA (BRAIN)—Specialized has awarded funding to five more cycling advocacy initiatives through the Dealer Grant Program and local Specialized dealers.

Recipients include ride projects in Georgia, Oregon, Chicago, Philadelphia and North Carolina.

Tagged Advocacy/Non-profits

AIGLE, Switzerland (BRAIN)—The UCI has published the approval protocol for its new frame and fork testing certification process set to start on Jan 1.

Tagged Racing & Sponsorship

PHILADELPHIA, PA (BRAIN)—Fuji Bicycles has teamed up with the local cycling community in New York to help Cuba native Damian Lopez Alphonso make it to the 2012 Cycling Paralympics.

Tagged People

BETHEL, CT (BRAIN)—Cannondale and GT have signed on to become the bike sponsors for the Highland Mountain Bike Park in Northfield, New Hampshire, in 2011 and 2012.

TAIPEI, TAIWAN (BRAIN)—Revenue for Taiwan’s top two manufacturers rose in November, putting both Giant and Merida on track for double digit growth in 2010, according to numbers released on the Taiwan Stock Exchange.

Tagged Earnings/Financial Reports

PORTSMOUTH, U.K. (BRAIN)—A Team Wiggle rider got an early Christmas present this year when the organizer of the 2012 Olympic mountain bike course came calling looking for a test rider.

Longmeadow, MA (BRAIN)— New England Specialty Sports Inc., a newly formed sales agency, will represent Shimano Cycling and Pearl Izumi in six New England states.

CERRITOS, CA (BRAIN)—Intense BMX, Sinz and THE have signed a deal to supply frames and components to Australia’s top BMX professionals in 2011.

SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.

Tagged Tradeshows and conferences

MEQUON, WI (BRAIN)—Hayes Bicycle Group has restructured its sales force under the direction of Adam Micklin, the company’s new director of global sales.

AIGLE, Switzerland (BRAIN)— The UCI provided some clarity this week into the cost and timeframe associated with a new preproduction approval process for frame and fork concepts.

Tagged Racing & Sponsorship

BRAIN wishes you and yours a very Merry Christmas!!! Current news coverage will resume on Monday, December 27.

Tagged BRAIN News


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