Industry News
COON VALLEY, Wis. (BRAIN) — Borah Teamwear has hired Tad Hylkema as customer experience manager. Hylkema will lead a team of customer service representatives and focus on refining Borah's custom experience.
HAYWARD, Calif. (BRAIN) — Panaracer's new minimum advertised price and online sales policy goes into effect Monday.
CARLSTADT, N.J. (BRAIN) — Thanks to wintry weather in the North East, Action Bicycle has added an extra week to its annual Winter Sales Event, which will now run Feb. 20.
SIMI VALLEY, Calif. — The e-bike committee of the Bicycle Product Suppliers Association is hosting a summit on Feb. 26 to discuss its national legislative initiative. Currie Technologies will host the meeting at its Simi Valley, Calif., headquarters.
WILTON, Ct. (BRAIN) — Dorel's GURU bike fit division has announced the launch of the GURU Academy Advisory, a global collective of industry-leading bike fitters and retail experts that will collaborate with GURU team to continually enhance its training curriculum.
HEERENVEEN, the Netherlands (BRAIN) – Accell Group N.V., parent of SBS, Raleigh, Diamondback, Currie and Redline in the U.S. and a slew of European brands, will appoint Jeroen Both to its board of directors as chief supply chain officer. He will be responsible for purchasing, planning and logistics.
RAPID CITY, S.D. (BRAIN) — Strider Sports International has announced a new pricing policy effective March 15. All Strider bikes, parts and accessories need to comply with MAP.
The company said it will not allow discounts to the MAP price for online sellers.
ORANGE, Calif. (BRAIN) – Triathlon Business International has finalized plans with TEAMChallenge GmbH to host the second Global Triathlon Business Conference July 9-11 in Roth, Germany, in conjunction with DATEV Challenge Roth.
CHICAGO (BRAIN) — Falling snow and uncertain travel conditions didn't keep Midwestern dealers from supporting the Chicago Area Bicycle Dealers Association winter show. The two-day expo at the DuPage Expo Center in St. Charles, Ill., closed Thursday.
SAN FRANCISCO (BRAIN) — If parts inventory at your favorite distributors seems a little spotty, it is more than likely due to the freight slowdown at West Coast ports. Container ships are backed up waiting to unload, and suppliers say freight is running four to six weeks behind schedule.
PETALUMA, Calif. (BRAIN) —Yuba Bicycles has hired Thomas Kern as its contract director of sales, promoted Steve Bode to promotion and outreach manager and brought aboard a new rep for Florida as it looks to ramp up sales of its cargo bikes and e-bikes.
SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.
MADISON, Wis. (BRAIN) — Saris Racks is launching an in-store trade-in promotion for March whereby consumers can exchange their old racks of any brand for a discount of up to 20 percent on select Saris racks.
SAN FRANCISCO (BRAIN) — Strava has hired Erik Joule as chief marketing and commerce officer, reporting to co-founder and CEO Mark Gainey.
CARLSBAD, Calif. (BRAIN) — Zoot Sports, an endurance footwear and apparel brand, recently completed its previously announced acquisition of Squadra, a designer and manufacturer of custom cycling and triathlon apparel.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added new outside sales rep groups in the Midwest, East Coast and South — territories previously covered solely by inside sales staff.
COLORADO SPRINGS, Colo. (BRAIN) — The USA Triathlon Hall of Fame is welcoming six multisport members as part of the 2014 class of inductees.
EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has hired Nora Goldman as its outside rep for the mid-Atlantic region, covering Maryland, the District of Columbia, Virginia, North Carolina and South Carolina.
BROOKLYN, N.Y. (BRAIN) — Colossi.us is the new U.S. distributor of framesets from Colossi, a brand owned by former Dutch pro racer Jan Kole. The new distrbutor is owned by David Sommerville and Jed Kornbluh, the founders of the Brooklyn clothing brand Sommerville Sports.
FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA is looking for racers and enthusiasts who can write, film or photograph their big mountain bike rides to join the brand's 2015 brand ambassador program.
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