MARINA, CA (BRAIN)—Sidi America has contracted Perfect Pitch Creative to provide creative services for marketing and promotions, in a collaboration that will elevate Sidi’s profile with consumers and dealers alike.
MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components has launched a new advocacy initiative that will pump $300,000 into locally-oriented, bicycle-related non-profit organizations through its U.S. dealer network in 2010.
LAGUNA HILLS, CA (BRAIN)—The holiday season is fast approaching and the staff at Bicycle Retailer is wishing the nation’s retailers a joyous shopping season. And you can help. Send us your product pick for the season’s best stocking stuffer.
GRAND JUNCTION, CO (BRAIN)—DT Swiss has hired Matt McClendon to be its after market sales manager.
McClendon had been with Kenda USA as its OEM sales manager.
SANTA BARBARA, CA (BRAIN)—Specialized wrapped up a three-day women’s product launch today in Santa Barbara, California, where it hosted a half-dozen writers and editors from women’s health, fitness, travel and outdoor magazines.
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MONTREAL (BRAIN)—Third quarter revenue dropped 11 percent in Dorel Industries’ recreational and leisure segment, which includes its bike business, but for the year, the division remains up 1.4 percent.
MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.
LEXINGTON, SC (BRAIN)—The Hawley Company is setting up a college trust fund for Ian Foyster’s 13-year-old daughter Hailey. Foyster had been with Hawley since 2004 and worked as the company’s service center manager.
VAN NUYS, CA (BRAIN)—Easton Bell sales declined 11.3 percent for the third quarter of 2009, but the company began to see some signs of stabilization during the period including higher margins in the Action Sports segment, according to an earnings report issued on Wednesday.
VICENZA, Italy (BRAIN)—Campagnolo Group has created a division within the Group in order to better coordinate the communication and sales activities toward the OEM channel.
“He’s in a different league from all the other public figures who ride a bike. He’s not just out there riding, he’s competing and, in some cases, winning.”
VANCOUVER, British Columbia (BRAIN)—Mountain Equipment Co-op (MEC) has launched its own line of bicycles.
TAIPEI, Taiwan (BRAIN)—Sales revenue at Taiwan’s big three manufacturers rebounded slightly in September coming off double-digit drops in August, according to numbers released on the Taiwan Stock Exchange.
TEMPE, AZ (BRAIN)—Pivot Cycles has signed with On The Edge of Quebec to distribute their products to Canada. The deal with On The Edge (OTE) does not include BH Bikes.
LONGMONT, CO (BRAIN)—Deuter has hired of Christian Mason as director of sales and marketing. Mason brings his extensive experience in sales, marketing and product development to the company.
PHILADELPHIA, PA (BRAIN)—Industry veteran Fred Drenhouse died over the weekend after a long battle with cancer. Drenhouse had worked for a several major companies in the industry and was director of operations at Advanced Sports when he passed away, said Pat Cunnane, the company’s president.
LOS ANGELES, CA (BRAIN)—A physician accused of deliberately injuring two cyclists by slamming on his car’s brakes on a narrow Brentwood road last year was convicted Monday of assault with a deadly weapon, mayhem and other serious criminal charges, according to the Los Angeles Times.
COSTA MESA, CA (BRAIN)—Five NBDA members have been elected to two-year terms on the NBDA board of directors.