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North America

CARLSBAD, Calif. (BRAIN) - Bike magazine has promoted Nicole Formosa to editor-in-chief, and hired Travis Engel as gear editor.

Tagged Media/Publishing

VENTURA, Calif. (BRAIN) — Zeitbike has hired Fred Brooks as sales manager. 

Tagged People / Sales Reps

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association has hired Jeff Donaldson as the general manager/school director for the Barnett Bicycle Institute. The NBDA purchased BBI in September last year and has been working with school founder John Barnett, who remains a consultant, to fill his role.

Tagged People

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the content schedule for its third annual Fit Symposium, which will be held in Las Vegas the day prior to the opening of this year's Interbike Expo.

Tagged Interbike

PARK CITY, Utah (BRAIN) — Time Sport has hired Simbol Communications as its agency of record for public relations and marketing services in the U.S.

MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative's network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories.

CHICAGO (BRAIN) — Steve Brawley has left Bicycling magazine, where he has spent the past 11 years of his career, most recently as national cycling manager. His last day at the Rodale publication was Friday.

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has hired industry veteran Terry Duran as regional sales manager for the Southern U.S.. The appointment took effect Monday, May 15.

Tagged People

WASHINGTON, D.C. (BRAIN) — In celebration of National Bike to Work Week, the League of American Bicyclists welcomes 34 new and renewingBicycle Friendly Businesses. They join 1,343 businesses in all 50 states and the District of Columbia that have earned BFB status.

SANTA FE, N.M.(BRAIN) — Bicycle Technologies International has begun shipping orders from its second distribution facility, located in Reno-Sparks, Nevada.

Tagged Distributor news

OGDEN, Utah (BRAIN) – Mavic has announced reduced MAP for most of its 2017 road and mountain wheels and its wheel tire systems. The change, which went into effect on May 1, was spurred by Euro to U.S. dollar exchange rates and the company’s focus on improved market positioning. 

PITTSBURGH, Penn. (BRAIN) — Dick’s Sporting Goods has posted its sales and earnings for the first quarter of 2017, which ended April 29.

ALBUQUERQUE, N.M. (BRAIN) – Southwest Composite Works Inc., a full-service, carbon fiber engineering and manufacturing company, has announced it will expand its business to provide sustainable, U.S.-based mold-making and tooling solutions for the cycling and outdoor recreation industries.

IRVINE, Calif. (BRAIN) – Felt Bicycles has announced that it has hired Juan Diaz as sales representative for select counties in Southern California, from Orange in the south to San Luis Obispo in the north, along with the states of Nevada, Arizona and Hawaii.

Greg Ford is promoted to national sales manager.

FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA/Easy Motion USA has appointed a new president, Caryle Walker, and a new national sales manager for the company's e-bike division, Greg Ford.

Tagged Electric bike

LAKEWOOD, Calif. (BRAIN) — Tern has delivered the first batch of its Vektron electric folding bikes to Kickstarter backers in the United States. The bikes are being delivered to Kickstarter backers via Tern's U.S. dealer network. The dealers are also handling after-sales support and customer service for the bikes.

LONG BEACH, Calif. (BRAIN) — Pioneer's Cycle Sports Division, which launched in 2013, has hired industry veteran Jim Miller as director of national sales for the Pioneer Cycle Sports Division.

WILTON, Conn. (BRAIN) — GT Bicycles is the new sponsor of Whistler Mountain Bike Park, in Whistler, British Columbia and will supply frames for all bikes including rental, retail, and programs at the park. 

MUKILTEO, Wash. (BRAIN) — Full Speed Ahead is implementing a new sales policy for 2017.

"We hope this new policy clarifies and defines for you a clear advertised pricing and sales strategy for our brands in the multi-channel and global marketplace of today," FSA stated.

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. is now selling its Masi-branded bikes online through its Masibikes.com site, with delivery via the nearest local Masi dealer if available.

Tagged Omnichannel

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