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North America

Posted June 24, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.

Posted in North America
Posted June 24, 2016
Distributor claims it has the lowest rates in the country.

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released a revised free freight policy that the distributor says provide customers with the lowest freight rates in the country.

The new policy offers freight incentives when purchasers combine bulky, oversized items (BOI) with small parts orders.

Posted in North America
Posted June 24, 2016
Blue rep J. "Turd'L" Miller, Tommy Chen and Orli Chinea.

PARK CITY, Utah (BRAIN) — When editors at PressCamp walk into Room 6131 at the Silver Barron Lodge, the Triad Elite SL Di2 is an attention grabber. This is Blue Competition Bicycle’s signature model — a tri bike that looks wicked-fast standing still.

Posted in North America Tagged PressCamp
Posted June 23, 2016
Jonathon Freeman (left) with Tony Ellsworth.

PARK CITY, Utah (BRAIN) — Jonathon Freeman is pinning his hopes on a rebirth of Ellsworth mountain bikes on a new Rogue Sixty — a 27.5 carbon fiber full-suspension enduro machine.

Posted in North America Tagged PressCamp
Posted June 22, 2016

CRESTED BUTTE, Colo. (BRAIN) — Scott Sports has reached an agreement with Triple Peaks Resorts, the owner of the Okemo, Mount Sunapee and Crested Butte mountain resorts, to be an official year-round partner.

Posted in North America
Posted June 22, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized has promoted several staff in an effort to "bring our leaders closer to retail partners," the company said. It has also eliminated five positions as part of a restructuring.

Posted in North America
Posted June 21, 2016

SIMI VALLEY, Calif. (BRAIN) — Verde Brand Communications is now handling PR and brand communications for IZIP, an Accell North America brand.

Posted in North America Tagged Electric bike
Posted June 21, 2016

DEER VALLEY, Utah (BRAIN) — While editors from the bicycle and outdoor industry meet with more than two dozen companies checking out new products, exhibitors at PressCamp are also keeping a sharp eye on the market.

Posted in North America Tagged PressCamp
Posted June 21, 2016

LYNDONVILLE and EAST BURKE, Vt. (BRAIN) — Go to any consumer bike event, and it’s not difficult to find at least someone with a gripe about it: “Too few demo bikes.” “Not enough bathrooms.” “The weather always sucks.” “Swag was weak.” But it was all smiles and uniformly good vibes this past weekend as NEMBAfest staged the 19th edition of its “celebration of summer and all things mountain biking” in Vermont’s Northeast Kingdom.

Posted in North America Tagged Events / Consumer Expos and Rides
Posted June 21, 2016

PHILADELPHIA (BRAIN) — The City of Philadelphia, celebrating the one-year anniversary of its Indego bike share program, this week is hosting the first national conference on bike sharing.

Posted in North America Tagged Tradeshows and conferences
Posted June 20, 2016

SAN FRANCISCO (BRAIN) — After a national search, the San Francisco Bicycle Coalition's has chosen Brian Wiedenmeier as the organization's next executive director. Wiedenmeier has been the group's development director for the past two years.

Posted in North America Tagged Advocacy/Non-profits / People
Posted June 20, 2016

DETROIT (BRAIN) — Mark Allen Pierce, who owned and operated Detroit Cycle Supply, died Friday at 61.

Pierce had owned the distributor for about 30 years; but it has been in the family since it was founded by Clyde Pierce in 1907 and is still in the same building. 

Posted in North America
Posted June 20, 2016

AUSTIN, Texas (BRAIN) — At a board meeting last week, the Bicycle Product Suppliers Association endorsed the newly formed Professional Bicycle Mechanics Association.

Posted in North America
Posted June 20, 2016

BOULDER, Colo. (BRAIN) — SmartEtailing, which recently merged with Harvest Retail Marketing, has laid off three workers at its Boulder headquarters, company president Ryan Atkinson told BRAIN on Monday.

Posted in North America
Posted June 17, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant USA is laying off ten employees and consolidating some departments at its headquarters as it adjusts to soft market conditions. General manager JT Thompson told employees and outside sales reps about the layoffs in a company-wide meeting Friday.

Posted in North America
Posted June 17, 2016

SACRAMENTO, Calif. (BRAIN) — The Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children's Foundation with a promotion at last month's Amgen Tour of California.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

BLOOMINGTON, Minn. (BRAIN) — When internet rumor mongers began chattering about problems at Surly Bikes, suggesting the QBP-owned brand was ripe for a shut down or sell off, brand manager Paul Zeigle decided to get ahead of the story.

Posted in North America
Posted June 16, 2016

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is announcing a new "60-Day Fit Guarantee" that applies to all Pearl cycling apparel purchased at any Pearl Izumi partner specialty bike shops.

Posted in North America
Posted June 16, 2016

GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.

Posted in North America

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