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North America

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association said it enthusiastically endorses new legislation that would update processes and policies on national public lands to improve outdoor recreation.

LEVIS, Québec (BRAIN) — Hawley-Lambert has reached a distribution agreement for the new Pirelli PZero Velo tire range, covering both Canada and the United States.

Tagged Distributor news

CARLSBAD, Calif. (BRAIN) — Focus Bicycles USA has hired Salt Lake City-based SOAR Communications to lead its public relations in the United States, supporting PR around the brand's lineup of new electric mountain bikes.

MEQUON, Wis. (BRAIN) — Industry veteran Jon Swanson is joining the Hayes Bicycle Group as its director of product management at its global headquarters here.

Tagged People

WHITEFISH, Mont. (BRAIN) — Hammer Nutrition says it has managed to remove all of its products from online marketplaces including Amazon.com, Jet.com, and Walmart.com.

Tagged MAP

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland has established a new U.S. office in this city's East Central neighborhood.

BOULDER, Colo. (BRAIN) — The Pro's Closet has hired Travis Erwin as its VP of sales. Erwin was previously the director of global sales for Reynolds Cycling and at TPC he will focus on developing programs for industry partners.

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike is bracing for its biggest edition of its annual RiderFest, which kicks off Saturday in South Grand Rapids.

Tagged Consumer Expos and Rides

LIVINGSTON, Scotland (BRAIN) — Endura Inc. Is now offering custom clothing in the United States. The Scottish company has been producing custom clothing for more 25 years and has been providing clothing for the Movistar team since 2013.

A screen shot of part of Velotooler's bike share feature.

HAMDEN, Conn. (BRAIN) — Velotooler, which launched last year to help connect consumers with freelance mechanics, has updated its platform to add features for bike share fleet managers, consumer-direct bike brands and race teams.

STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles announced Friday that Butch Boucher is resigning from his role as the company's president, effective Sept. 1. The company said Boucher will continue to work on a part-time basis focusing on driving continued excellence in Moots' manufacturing processes.

Tagged People

HEERENVEEN, the Netherlands (BRAIN) — Accell Group reported that sales through the specialty channel in North America during the first half of the year were down. It also saw sales impacted by the closure of multi-sport retail chains.

Tagged Earnings/Financial Reports

BOSTON (BRAIN) — Fortified Bicycles offers simple, affordable bikes that are designed to be theft resistant and low maintenance. The company even offers a theft replacement warranty to help make potential customers in high theft areas more confident about investing in a new bike.

BLOOMINGTON, Minn. (BRAIN) — QBP has simplified its shipping policies by offering free ground shipping, predictable flat rate shipping for bikes, frames, and other oversized items, and an updated air shipping policy. The new policies will be effective Aug. 1.

Tagged Distributor news

NORTHVALE, N.J. (BRAIN) — Jamis and Nirve Bicycles, two brands owned by G. Joannou Cycles, have announced the hiring of several new staff members. 

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components is working with Levi's GranFondo to launch a "U24 Program," which will allow all persons under the age of 24 to ride the Fondo for free.

PRESCOTT, Ariz. (BRAIN) — Jay Clark and Herman Neudert are industry design veterans and longtime mountain bike riding buddies who lost touch with each other over the decades.

Photo by BrakeThrough Media.

ANNECY, France (BRAIN) — On the 40th anniversary of Mavic's first time supporting the Tour de France, the company announced that it has renewed its contract with Tour owner ASO through the 2022 edition of the race. 

Mavic's trademark yellow cars and motos provide neutral support at the race.

Tagged Racing & Sponsorship

LONGMONT, Colo. (BRAIN) — Two start-up bike industry brands each are taking inspiration from a popular blogger who promotes frugality and simple living, including a "bad-ass" lifestyle that involves lots of bike riding.

DENVER (BRAIN) — A Colorado lawmaker is taking inspiration from Oregon in floating the idea of a tax on bicycles.

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