REDMOND, WA (BRAIN)—Microsoft has formed a partnership with media company Rodale to deliver targeted advertising across Rodale's portfolio of health and fitness properties.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Nikole Rock as its new director of design and development.
Rock will be responsible for all aspects of design, development and sourcing of the Hincapie retail apparel line.
MONTREAL, Quebec (BRAIN)—ExpoCycle, one of the top ranked tradeshows in Canada, is hoping for another big turnout this September.
ExpoCycle, with 90,000 square feet of space, features more than 800 cycling brands.
The man behind Bikebiz, Carlton Reid, has a new book out entitled "The Bike to Work Book."
MIAMI, FL (BRAIN)—Just recently 10 new AfricaBikes were spotted around Miami, Florida, donated to the city's Ronald McDonald House.
DOWNIEVILLE, CA (BRAIN)—The 13th annual Downieville Classic kicks off today with four World Championship titles up for grabs.
COLOGNE, Germany (BRAIN)—Germany’s largest retailer co-op is putting on an unprecedented expo of its own this month, showcasing its house brands and getting a head start not only on the big fall trade expositions but on mainline brands’ dealer shows.
Studies show that cycling an hour a day can decrease mortality risk by 35 percent, while biking half that much still cuts your risk of heart disease and stroke by half, reports NBC's Savannah Guthrie.
Click on link to see full video clip.
ENSCHEDE, Netherlands (BRAIN)—Amtel-Vredestein, the Netherlands automotive and bicycle tire maker, has agreed to be acquired by Sibur Holding, owner of Sibur Russian Tires, in a $370 million deal that assures the financially troubled Dutch company’s future.
BOISE, ID (BRAIN)—The Outdoor Industries Women’s Coalition (OIWC) is now accepting nominations for two awards supporting women in the industry.
VeloNews recently began a column called "Industry Insider," sort of a faux look at what's going on in the bike biz. However, in VN's latest "insider" column, written no doubt by a journalistic bumbler, it was suggested that Shimano may be interested in making an investment in SRAM.
BY MARC SANI
BLOOMINGTON, MN—When Steve Flagg reviewed his inventory reports recently, one item jumped off the page—27-inch tires. “We were totally unprepared for the demand in 27-inch tires,” said Flagg, president of Quality Bicycle Products.
BERKELEY, CA (BRAIN)—Clif Bar is launching a new “How Do You Play?” promotion created solely for sports retailers.
SAN CARLOS, CA (BRAIN)—Ritchey Design has launched its new consumer Web site, which includes e-commerce functionality. Consumers will be able to easily purchase Ritchey products with the sale credited to and fulfilled by independent bicycle dealers (IBD).
TEMPE, AZ (BRAIN)—To cheer on the AG2R-La Mondiale team in the Tour de France, and support our BH Bikes' consumers, BH USA is giving away BH team kits and raffling off a frame.
Steve Lopez, a sardonic wit who pens a regular column for the Los Angeles Times, thinks Chicago is an ideal role model for the Southland's politicos, particularly when it comes to cycling.
GREENVILLE, SC (BRAIN)—H3O Partners, a strategic marketing and branding firm has formed a strategic partnership with Hincapie Sportswear.
George Hincapie is a partner in both firms, so the new partnership effectively links H3O’s brand with a premium consumer brand.
CARLSTADT, NJ (BRAIN)—Action Bicycle USA is now distributing rack maker Küat Innovations.
"The way it folds flat and fits anywhere is impressive, also the weight is a big plus," said Wayne Neufeld, purchasing director for Action Bicycle USA.
BOULDER, CO (BRAIN)—Electric bike maker Optibike has doubled its Boulder, Colorado-based workforce in 2008 and is now increasing its manufacturing space by taking over a former Beech Aircraft building in Boulder to accommodate a 230 percent increase in production.
Good news, OC mountain bikers, Whiting Ranch reopens its gates this Saturday for the first time since last October when the Santiago wildfire ripped through the famed park.
Steve Blick and the guys and gals at Oakley couldn't be happier about this news.