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Posted April 23, 2008

NEUCHÂTEL, Switzerland (BRAIN)—Cervélo has appointed Michael Marx as chief operating officer. With Marx taking over the day-to-day management responsibilities, Cervelo founders, Phil White and Gérard Vroomen, can refocus on what they do best—engineering, product design and strategic issues.

Posted in North America Tagged People
Posted April 23, 2008

IRVINE, CA (BRAIN)—Shimano American Corp. has completed its acquisition of Pearl Izumi from Nautilus.

The $70 million sale closed on Monday.

Posted in North America
Posted April 23, 2008

SHANGHAI, China (BRAIN)—Trek, Specialized and Pacific Cycle, three North American pioneers in the Chinese bicycle market, are skipping this year’s China Cycle show. But many new foreign brands will be on display through distributors, show spokesman Kevin Zhou said.

Posted in North America Tagged Tradeshows and conferences
Posted April 22, 2008

MADONE, Italy (BRAIN)—Vittoria has added Walter Belli to its marketing department.

Posted in North America Tagged People
Posted April 22, 2008

SEYMOUR, CT (BRAIN)—Thule has hired Tom Andrews as national accounts sales manager.

Andrews will be the key contact for Thule’s western national accounts and will report to Schuyler Horton, Thule’s director of national accounts.

Posted in North America Tagged People
Posted April 22, 2008

"The presidential library will not just be a library, it will be more of a library/paintball range. We'll also have batting cages and Go Karts and that game where you drop quarters into a machine and try to knock other quarters off a ledge to win prizes."

Posted in North America
Posted April 22, 2008

MONTEREY, CA (BRAIN)—Well known mountain biker and Wicked Racin owner Mark Reynolds died Saturday during the downhill race at the Sea Otter Classic. He was 48.

Posted in North America Tagged Consumer Expos and Rides
Posted April 21, 2008

MONTEREY, CA (BRAIN)—Trek launched its Women Who Ride club with a ladies-only wine and cheese party on Saturday afternoon at the Sea Otter Classic.

About 30 women showed up to hear about the new club and mingle with other female riders.

Posted in North America Tagged Events
Posted April 21, 2008

MONTEREY, CA (BRAIN)—The weather gods looked down more favorably on this year’s Sea Otter Classic as attendees enjoyed mostly sunny skies, with a little chilled wind—make that a lot of wind one day, with gusts on Saturday reaching 25 miles per hour.

Posted in North America Tagged Consumer Expos and Rides
Posted April 21, 2008

Scott USA marketing director Adrian Montgomery stopped by BRAIN world headquarters only a day after Sea Otter ended. That's dedication, baby!!!

Happy Earth Day!!!

Posted in North America
Posted April 21, 2008

OKLAHOMA CITY, OK (BRAIN)—BikeMine has a new owner. Vittoria Industries has bought its American distributor creating a new company, Vittoria Industries North America.

Posted in North America Tagged Mergers/Acquisitions
Posted April 20, 2008

Fizik's marketing ringleader Suzette Ayotte is all smiles at Sea Otter. Thanks to Sea Otter and all the industry folks we talked to for making it a great experience once again.

Posted in North America
Posted April 19, 2008

MONTEREY, CA (BRAIN)—Bicycling magazine announced on Friday at Sea Otter the winners of the 2008 Editors' Choice Awards in the bike-specific category.

Bicycling's editor-in-chief Steve Madden, and product test director Matt Phillips, presented the awards to the 11 winners.

Posted in North America Tagged Awards
Posted April 17, 2008

WATERTOWN, MA (BRAIN)—Seven Cycles has hired Jim MacLeod to be the company's director of global sales.

Posted in North America Tagged People
Posted April 17, 2008

SINGAPORE (BRAIN)—BikeAsia, the Bicycle and Motorcycle Show of South-East Asia, held in Singapore from April 10-13, was a huge success.

Posted in North America Tagged Tradeshows and conferences
Posted April 17, 2008

MONTEREY, CA (BRAIN)—Sea Otter has announced dates for next year's show. It will be from April 16-19, 2009.

The first day of Sea Otter 2008 got off to a good start, with warm sun and blue skies. The forecast calls for continued blue skies and cooler temperatures over the weekend.

Posted in North America Tagged Consumer Expos and Rides
Posted April 17, 2008

WILMINGTON, MA (BRAIN)—Sports Adventures International S.A., a newly formed Swiss investment group, has acquired Pedro’s from its parent company, Swix Sport USA.

The terms of the deal, which becomes effective May 1, were kept private.

Posted in North America Tagged Mergers/Acquisitions
Posted April 16, 2008

BY JASON NORMAN

LAKE FOREST, CA—Models come. Models go. Manufacturers have always had to make some tough calls over dropping and adding models—and the last few years have been no exception.

Posted in North America
Posted April 16, 2008

BY LYNETTE CARPIET

PARK CITY, UT—Sales of cycling gear online is nothing new. A quick Internet search turns up dozens of sites—including one that scours the Web for the best deals and presents results from more than 30 online sellers.

Posted in North America
Posted April 15, 2008

EMMAUS, PA (BRAIN)—Bicycling magazine is holding a steady pace in a negative advertising environment in which consumer magazine publishers are struggling to maintain ad revenue.

Posted in North America Tagged Media/Publishing

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