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North America

SANTA CRUZ, CA (BRAIN)—Santa Cruz Bicycles has purchased Swobo outright, buying out Tim Parr’s minority interest in the company.

Tagged Mergers & Acquisitions

"More often than not, the bike fare costs more than my airfare."

—Joe Lotus, an attorney and bicyclist who launched a Facebook page that blasts United Airlines for charging $175 one way to check a bicycle. Click on link to check out his Facebook page.

SPRINGFIELD, MO (BRAIN)—Küat Racks' product will now be available through QBP (Quality Bicycle Products).

Tagged Distributor news

GREENVILLE, SC (BRAIN)­­­­—Hincapie Sportswear (Hincapie) has hired Scott Hedin as a retail sales representative for the brand in Minnesota, Iowa, North Dakota and South Dakota.

Tagged People

KENT, WA (BRAIN)—Diamondback Bikes has hired Jon Kennedy as marketing brand manager; he will work out of their Kent, Washington, headquarters.

Tagged People

Sigma USA is proud to announce a contest where one lucky rider can win an all expense paid trip to Germany and entrance into the Tour TransAlp. The Tour TransAlp is one of the toughest and most grueling bike races for amateur riders; seven stages and approximately 20,000 vertical meters of climbing.

CARLSBAD, CA (BRAIN)—Campagnolo is launching a worldwide promotion called “Campagnolo Test 11.”

HILO, HI (BRAIN)—World Triathlon Corporation (WTC), owners of the portfolio that includes Ironman, Ironman 70.3, Iron Girl and IronKids brands, has partnered with John Duke for the launch of a new tri magazine called Lava.

Tagged Media/Publishing

MADISON, WI (BRAIN)—Trek Bicycle Corporation is suing the former owner of an Illinois concept store alleging he failed to pay $380,000 in bills and inappropriately siphoned money from the business to pay personal expenses.

ASBESTOS, Quebec (BRAIN)—BionX took a huge step forward in its plans for U.S. growth with the signing of a vendor sales manager agreement with Quality Bicycle Products.

Tagged Distributor news

MONTREAL, Quebec (BRAIN)—Vélo Québec Association invites its active transportation partners and community stakeholders from across Quebec and Canada to the country’s first rendezvous, in Montreal, on June 3.

Tagged Events

OAK PARK, IL (BRAIN)—Arietar Ltd. (parent company of and has signed a contract with Colorado-based bike manufacturer Tommaso Bicycle Company, licensing up to 20,000 Aircaddy containers to be made in Smurfit-Stone’s state of the art facility in Shanghai, China.

MANCHESTER, NH (BRAIN)—The Bike Cooperative has entered into a strategic partnership with Shopatron, Inc., a collaboration designed to expand online sales opportunities for the cooperative’s member retailers and supplier partners, while driving more of the cycling industry to Shopatron’s successful e-commerce platfo

Click on link to check out this fun new cycling game from Cygolite.

MILAN, Italy (BRAIN)—Oakley posted double digit growth in 2009 despite the rocky economy according to year-end earnings results released Monday by Oakley’s parent, Luxottica Group.

The solid results last year were on top of double-digit growth in 2008, the company said.

Tagged Earnings/Financial Reports

PASADENA, CA (BRAIN)—POP displays in all Bristol Farms stores feature a unique Special Edition 2010 Foes Racing Pasadena Crown City Commuter Bike as a prize valued at $2,600 to customers that avail themselves of an easy in-store tear-off sheet that directs them to the FRS Cycling specific site and a chance to win th

FRYEBURG, ME (BRAIN)—Downeast Bicycle Specialists' Open House will highlight more than 900 new items featured in the distributor's catalog for the 2010 season.

Tagged Events / Distributor news

RICHMOND, VA (BRAIN)—The sixth annual edition of the Shimano North American Handmade Bicycle Show saw an estimated 6,200 visitors over its three days in Richmond, Virginia.

Tagged Events


Tagged Distributor news


FLETCHER, NC—To the U.S. Patent Office, it is known as a “steering bearing assembly for wheeled vehicles.” The bicycle industry knows it simply as the threadless headset.


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