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North America

SAN FRANCISCO (BRAIN) — Ofo, a dockless bike share platform, has hired former Uber manager Chris Nakutis Taylor to run its U.S. business.

Ofo operates in 180 cities in 16 countries. It has launched in the U.S. in Seattle; Washington, D.C.; Worcester and Revere, Mass.; and Aurora, Colo. 

The U.S. National Whitewater Center has more than 25 miles of trails for CycloFest attendees to demo bikes.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike's Fall CycloFest trade and consumer festival is set to begin its second edition in Charlotte on Thursday with a new format aimed at making it easier for retailers to take part in education sessions and also demo bikes from nearly 20 brands.

Tagged Interbike

ALISO VIEJO, Calif. (BRAIN) — Distributor Highway Two has promoted four people within the company and added a new hire.

Tagged People
Club Ride's NICA Men's Jack Flannel

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has reached a new agreement with Club Ride, the Idaho-based apparel brand.

CHICAGO (BRAIN) — Organizers of the 2018 CABDA Expo opened registration for dealers on Monday. 

Tagged CABDA
Canyon makes the biggest gains in the annual bike count.

KONA, Hawaii (BRAIN) — Lava magazine editors and assistants once again counted bike brands used at the Ironman World Championships triathlon, held Saturday here.

SALT LAKE CITY, Utah (BRAIN) — Carbon frame tubing supplier Rock West Composites has tripled its product offering of frame tubes and related parts, the company said.

COLORADO SPRINGS, Colo. (BRAIN) — Following the final event of the 2017 Haute Route Cycling Series around Mont Ventoux in France last weekend, Switzerland-based OC Sport announced its full calendar of 11 events for the 2018 season, including three new events in the U.S.

TAMPA, Fla. (BRAIN) —Atomik Carbon, a manufacturer of carbon wheels and components, has launched an experiential cycling events division and is kicking things off with a two-day bikepacking weekend in Florida.

Oakley's AR07 helmet

FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.

Tagged Events

TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as  introduced a program to help prevent cyclists from getting stranded with a mechanical problem.

SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.

Pop-up event series brings together brands, consumers, and media.
The Kona CrankTank Impact venue.

KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.

Tagged Events
NEW YORK (BRAIN) — Brian Berthold, owner of the mountain bike brand Tantrum Cycles, will appear on a new CNBC show Tuesday evening, trying to persuade some "Adventure Capitalists" to invest in a new Missing Link suspension design. 

ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.

POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.

Tagged MAP

NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.

NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.

WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website,

BROOMFIELD, Colo. (BRAIN) — As most parts of the bike industry struggle to provide consumers with experiences they can't get on their smart phones, bike demo events are becoming increasingly important.


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