RAPID CITY, SD (BRAIN) — Strider Sports is giving away seven balance bikes every day between Oct. 13 and Dec. 12 as part of its Strider Gives Back promotion. The holiday campaign is designed to help children with special needs learn to ride.
KONA, Hawaii (BRAIN) — Which brands came out on top at the most recent Ironman World Championship in Kona? Lava Magazine once again tallied the bikes and components used by more than 2,000 athletes competing in this year’s event, held on Saturday.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s Tour de Fat raised $625,716 for local nonprofits this year, which is up more than $84,000 from last year. The free event donates all proceeds from beer and merchandise sales and donations from parade participants to bike nonprofits.
SEATTLE (BRAIN) — Pronto Cycle Share, offering 500 bikes across 50 stations in Seattle, went live Oct. 13, providing residents and visitors a fleet of bikes to get around the Puget Sound.
EUGENE, Ore. (BRAIN) —Rolf Prima has added Ming Tan to its outside sales rep force to help manage and grow the wheel maker’s Northern California territory.
BOULDER, Colo. (BRAIN) — The North American Handmade Bicycle Show has hired Smak Strategies as the show's public relations agency fo record. Smak, based in Boulder, Colorado, will provide strategic public relations and marketing services.
PARSIPPANY, N.J. (BRAIN) — John K Levi, Kent International's former senior vice president, passed away Monday at the age of 77.
BOULDER, Colo. (BRAIN) — Representatives from Advanced Sports International, Accell Group, Specialized, Continental Tires, the Outdoor Alliance and Bosch met with members of Congress and other Washington, D.C., power brokers during PeopleForBikes' fourth Executive Fly-In last week.
TAMPA, Fla. (BRAIN) — Atomik Carbon, a new brand out of Florida, is hitting the market this year with carbon rims and handlebars.
RIVERSIDE, Conn. (BRAIN) — Tom Osgood, the former senior vice president and global chief human resources officer at Dorel Industries, has joined K. Russo Consulting, where he will launch a new human resources advisory practice.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has brought aboard Kellen Trachy as the brand’s global marketing manager. Trachy, who is based out of Crankbrothers’ main office in Laguna Beach, California, is handling marketing initiatives worldwide and the main point of contact for media relations.
BEVERLY, Mass. (BRAIN) – Craft Sportswear North America has hired Ming Tan as its sales rep for Northern California. Tan will represent all Craft categories including cycling, run, nordic and custom.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling will conduct the first ever U.S. national championship event for fat tire bikes next year. The Fat Bike National Championships will be held in Ogden, Utah, on Valentine's Day, Feb. 14.
MILWAUKEE (BRAIN) — Fyxation's full line of frames, parts and accessories are now available in Canada through an exclusive distribution agreement with Outdoor Gear Canada. The agreement took effect Oct. 1
SAUSALITO, Calif. (BRAIN) — Bia Sport, a Kickstarter-funded startup that offers a multi-sport GPS watch, has hired OutsidePR for public relations.
MIAMI (BRAIN) — This month J&B Importers is donating 10 percent of the profits from sales of every pink product in its catalog to the Breast Cancer Research Foundation.
CARLSBAD, Calif. (BRAIN) — Andorran bike brand Commencal is setting up a U.S. office, showroom and warehouse in Carlsbad, California. Jerome Lacote will head up the business as the North American operations manager.
NEW YORK (BRAIN) — Liberty Interactive Corp. has divided itself in two, spinning off its digital commerce companies, including Backcountry.com and Competitive Cyclist.com, into a separate entity called Liberty Ventures Group.
NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.