ST. CHARLES, Ill. (BRAIN) — Sigma Sport USA recently moved. The company's lease was up and it found a building in a better location, closer to employees' homes, downtown St. Charles, bike and run trails and UPS, FedEx and USPS drop-off locations.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corporation and Outdoor Gear Canada have reached a multi-year distribution agreement making OGC Marzocchi's exclusive distributor for Canada.
OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.
MINNEAPOLIS (BRAIN) — Advocate Cycles is adding sales reps throughout the U.S. The Pacific Northwest/Northern California region is now being represented by Cedar Kyes. The Northeast will be represented by John Blye, and the Midwest region will be represented by InGear Representation.
KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.
MADRID (BRAIN) — Spanish trainer maker Bkool is working with organizers of New Hampshire's legendary Mt. Washington Hillclimb bike race to create a virtual race up the highest peak in the Northeast.
LEXINGTON, S.C. (BRAIN) — Hawley has added Chromag components to its portfolio of products. Hawley is distributing Chromag's wide range of mountain bike components including bars, stems, saddles, grips, pedals, seat clamps/QR seat clamps and chainrings.
GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.
SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.
WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles.
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.
SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.
IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories.
PORTLAND, Ore. (BRAIN) — Efficient Velo Tools has updated its pricing so that some of its tools now have the same price for wholesale or consumer customers. The company also has announced updates to its bearing press tool.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says momentum is increasing for its new fall trade event in North Carolina, the Fall CycloFest. The event organizer announced Friday that Trek Bicycle is among the major brands committed to display at CycloFest.
GREENVILLE, S.C. (BRAIN) — Michelin North America's bicycle tire division has started enforcing a new "Unilateral Minimum Advertised Price" (UMAP) policy that includes the prohibition of third party sales of its products.
VENTURA, Calif. (BRAIN) — Zeitbikes has hired 3 Red Bikes, owned by Ray Donovan, as its sales reps for New England.