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SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Bryton GPS computers, with the first shipments of Bryton products arriving in BTI's warehouse Friday.

Bryton, a Taiwan-based manufacturer of multisport GPS products, debuted in the U.S. market in 2015. 

Collegiate champion Hannah Finchamp.

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland, which announced in April last year that it was sponsoring Team USA and providing it with clothing through the 2020 Tokyo Olympic Games, has now expanded its relationship with USAC.

Tagged Racing & Sponsorship

BOSTON, Mass. (BRAIN) — Vittoria Industries North America has hired Bob Gagen as its rep in the Midwest, including Kansas, Iowa, Missouri and Nebraska.

Tagged People / Sales Reps

CHICAGO (BRAIN) — The Chicago Area Bicycle Dealers' Association has sold out of exhibitor space for its upcoming trade show, which is Feb. 1-2.  CABDA organizers expect nearly 175 exhibitors at Pheasant Run Resort and Convention Center.

Tagged Tradeshows and conferences / CABDA

SEATTLE, Wash. (BRAIN) — Forbes Magazine has named the three co-founders of the Seattle-based electric bike company Rad Power Bikes to its Forbes 30 Under 30 listing in the Manufacturing & Industry category.

Tagged People
DHD's Peloton Trooper shirt.

FOOTHILL RANCH, Calif. (BRAIN) — KHS is now distributing DHDwear apparel to U.S. IBDs. 

DHDwear is based in Orange County, California, and sells cycling-themed apparel, including T-shirts, with sales in more than 30 countries. 

Tagged Distributor news
Olson is stepping down as chief marketing officer at Specialized this month. Chrome will move from San Francisco to Portland this spring.

SAN FRANCISCO (BRAIN) — Slate Olson, who announced last week that he would step down as chief marketing officer at Specialized, will become the new president of Chrome Industries. Chrome also announced it was moving its headquarters from San Francisco to Portland in April. 

Tagged People

SAN CARLOS, Calif. (BRAIN) — Beeline Bikes and Competitive Cyclist announced Wednesday that Beeline’s mobile bike shops are now available as an on-site assembly option for bikes purchased on Competitive Cyclist and Backcountry.com in select markets.

Tagged Omnichannel

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, which claims to be the largest U.S. manufacturer of recumbent tricycles and tricycle accessories, has hired Pale Morning Media to do public relations promoting its new designs.

Merckx joins BH, Spot, Elby, Ellsworth and other brands available through Velofix Direct.

VANCOUVER, British Columbia (BRAIN) — Velofix has signed an agreement with Eddy Merckx Cycles to assemble and deliver bikes ordered through EMC's website.

Tagged Omnichannel / Web/Internet

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has announced a schedule of four Fat Bike Summits for 2017. The events will bring together land managers, ski resorts, chambers of commerce, Nordic associations and other parties interested in fat biking to discuss topics including growth of the sport and land access issues.

Tagged Tradeshows and conferences

DURANGO, Colo. (BRAIN) — Tom Barney, the former CEO of Osprey Packs, has been appointed chief operating officer at Verde Brand Communications. Verde is branching out by launching a new venture, Verde Strategy, a strategic solutions consulting practice.

Tagged People

FLETCHER, N.C. (BRAIN) — Holly Colson has left Cane Creek Cycling Components, where she had been vice president of marketing. Colson has started her own marketing consulting firm, called Facets Marketing.

Tagged People

AUSTIN, Texas (BRAIN) — Triathlon Business International has announced the finalists for its Triathlete's Choice best events awards in four categories.

MORGAN HILL, Calif. (BRAIN) — Slate Olson is leaving Specialized, where he has been chief marketing officer since early 2015. He is being replaced by long time Specialized employee Mark Cote, an engineer who has led Specialized's Advanced Concepts department.

Tagged People

SAN DIEGO, Calif. (BRAIN) — World Champion road racer Peter Sagan will wear 100% eyewear for the 2017 season.

Tagged Racing & Sponsorship

INDIANAPOLIS, Ind. (BRAIN) — Marian University's cycling team is offering a student mechanic scholarship program intended to give college students experience as a cycling race mechanic.

League is holding a webinar Wednesday morning with tips on visiting your Congress member.

WASHINGTON (BRAIN) — The League of American Bicyclists 2017 National Bike Summit will be March 6-9 in Washington. The League has released a draft agenda and is now accepting presentation proposals as well as nominations for Summit Awards.

Discounted early registration rates end on Dec. 31. 

MORGAN HILL, Calif. (BRAIN) — In a letter emailed to U.S. and U.K. dealers on Monday, Specialized announced that it's moving its model year 2018 retailer event to September 2017.

Tagged Tradeshows and conferences
Tiffanie McKenzie

BOULDER, Colo. (BRAIN) — RockyMounts has announced its first outside sales reps, Tiffanie McKenzie and Tom Roth, who will work with retailers in the South- and Northeastern U.S., respectively. They report to Rod Judd, RockyMount's sales director.

Tagged People

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