ORANGE, Calif. (BRAIN) — With the goal of getting more women on bikes, Leigh Donovan has announced partnerships with Liv/Giant, SRAM, RockShox, Troy Lee Designs, CamelBak and KINDbar to launch her bike skills clinic business, ichoosebikes.com.
AUSTIN, Texas (BRAIN) — For the third year, folding bike maker Tern will be making its bikes available to attendees at Austin's South by Southwest music, film, and interactive conference, held this year March 7-16.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer are joining forces to launch Charged Up, a media event focused on electric bikes and outdoor technology.
QBP pulled the plug on the T-shirts before their planned launch at last weekend’s Frostbike open house and expo.
MARINA, Calif. (BRAIN) — Lighting company Light & Motion will be featured in an upcoming episode of the Discovery Channel show How It's Made.
SAN DIEGO, CA (BRAIN) — Custom cycling clothing brand ZOCA has been named an official supplier of the USA Paralympic Cycling National Team.
FRYEBURG, Maine (BRAIN) — Downeast Bicycle Specialists has released its 2014 catalog, which has more than 1,000 new products from 140 suppliers. The catalog is available now on the distributor's website and will be shipping to dealers in the next three weeks.
LOS ANGELES (BRAIN) — Scott Dickey has been appointed CEO of Source Interlink Media, the parent company of Bike and Transworld BMX magazines, as well as larger titles such as Motor Trend, Automobile, Hot Rod, and Surfer.
BOULDER, Colo. (BRAIN) — Catalyst Communication is preparing to launch a new marketing promotion. BikeLife Cities will consist of a full-color magazine that will mail to a city's residents, a website, social media outreach and email marketing campaign.
MOORPARK, Calif. (BRAIN) — BMX legend Leigh Ramsdell will be joining Mongoose as as team manager for all riders this year, the company announced this week. Ramsdell rode professionally from 1993 to 2005, for sponsors including Eastern Bikes, DK Bicycles, and Play Clothing among others.
BOULDER, Colo. (BRAIN) — Polar Bottle is holding a happy hour at its headquarters Friday evening, with proceeds to benefit PeopleForBikes.
BLOOMINGTON, Minn. (BRAIN) —Highlights of what we saw at Quality Bicycle Products' 2014 open house and expo. Look for more coverage in the March 15 issue of BRAIN.
BLOOMINGTON, Minn. (BRAIN) — Dealers and suppliers flocking to Quality Bicycle Products’ Frostbike were greeted by the harshest winter storm to hit Minnesota this season, dumping as much as a foot of snow overnight Thursday to Friday in the Twin Cities and prompting widespread school closures as well as traffic snarls on icy highways. But QBP said there has been only mild disruption to its annual open house, which started Friday morning.
BLOOMINGTON, Minn. (BRAIN) — The National Interscholastic Cycling Association has chosen its next state for expansion of its high school mountain bike race program: Wisconsin. And Trek Bicycle will be a major sponsor of the league in the company's home state.
LOS ANGELES (BRAIN) — Organizers of the Amgen Tour of California have announced the route of the 2014 edition of America's highest ranked stage race. This year's route progresses north to south from May 11 to May 18, covering 740 miles.
DUARTE, Calif. (BRAIN) — Quality Bicycle Products will become the only U.S. distributor of Dahon folding bikes and accessories, the companies announced Friday. Dahon will also continue to sell direct to dealers and provide parts and warranty support to dealers.
ATLANTA (BRAIN) — Wilier Triestina USA has reached an agreement with Creagh Keller Sales to represent the Italian brand in the Mid-Atlantic and Southern regions.
DENVER, Colo. (BRAIN) — Alchemy Bicycle Company is consulting with industry veteran Ben Serotta as it develops new retailer strategies. The company said it is developing a plan to help retailers increase profit margins, manage inventory and lower financial risk.
SALT LAKE CITY (BRAIN) — Scott Sports is sponsoring US Military Endurance Sports, a non-profit organization that supports recreational and competitive endurance athletic activities for current and Veteran members of the United States military.
PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo New England and more. The event is held at Providence's hostoric Roger Williams Park.