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North America

Posted March 9, 2015

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association is running a video contest for teams in its Spring League:  NorCal, SoCal, Texas, New York and Alabama.

Posted in North America Tagged Competition
Posted March 9, 2015

CHAPEL HILL, N.C. (BRAIN) — The owner of BikeHubStore.com is now selling wheel building tools and supplies through a wholesale channel, BWP Distribution. 

Posted in North America
Posted March 9, 2015

IRVINE, Calif. (BRAIN) — Felt Bicycles has added three new staff members at the company's Irvine, Calif., headquarters and also added three sales representatives to its national sales team.

Posted in North America Tagged People / Sales Reps
Posted March 6, 2015

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycles will distribute Pioneer's power meters, computers and accessories to its P.R.O. Road Retailers, the company announced Friday. Pioneer sponsors the Germany-base Team Giant-Alpecin pro road team.

Posted in North America
Posted March 6, 2015
Update: Affected distributor ‘surprised and disappointed’ at decision.

CHICAGO (BRAIN) — SRAM announced Friday that it will reduce the number of distributors selling its components effective May 23, eliminating Olympic Supply Co., Hans Johnsen Co., Downeast Bicycle Specialists, Wilson and Action Bicycle. Hans Johnsen owns both Downeast and Wilson.

Posted in North America
Posted March 5, 2015

IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to customers and partners, and has hired Al Nordin as its new CEO.

Posted in North America Tagged People
Posted March 5, 2015

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.

Posted in North America Tagged Advocacy/Non-profits / Events / Consumer Expos and Rides
Posted March 5, 2015

OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.

Posted in North America
Posted March 4, 2015
CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group NA, a bicycle import and wholesale distributor of Italian cycling products in Canada, Mexico and the U.S., has expanded its brand portfolio is offering IBDs up to 20 percent off wholesale pricing on all preseason orders.
Posted in North America
Posted March 4, 2015

SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.

Posted in North America
Posted March 4, 2015

PARK CITY, Utah (BRAIN) — POC has plucked Robb Wolf from its independent sales rep force and named him North American bike sales manager.

Posted in North America Tagged People
Posted March 4, 2015
Port slowdown has little effect on fiscal-year earnings but is expected to have an adverse impact in early 2015.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales rose 12.5 percent last year to $306.7 million despite a 1 percent decline in mountain bike product sales as the company’s first-quarter acquisition of aftermarket suspension distributor Sport Truck contributed to a 39 percent surge in sales of powered vehicle products for the full year.
Posted in North America Tagged Earnings/Financial Reports
Posted March 4, 2015

GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.

Posted in North America Tagged Web/Internet / Media/Publishing
Posted March 3, 2015
ELKTON, Md. (BRAIN) — Gore Bike Wear has signed Hawley LLC as its U.S. distribution partner. The brand’s products will also continue to be available to retailers direct from Gore.
Posted in North America
Posted March 3, 2015
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).
Posted in North America Tagged Events / Consumer Expos and Rides / Sea Otter Classic
Posted March 3, 2015

ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.

Posted in North America Tagged People
Posted March 2, 2015
#braindealertour hits rainy Atlanta.
ASI director of marketing Kaitlyn Phillips with one of the Fuji bikes provided for the Dealer Tour riders

ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta.

Posted in North America Tagged BRAIN News / BRAIN Dealer Tour
Posted March 2, 2015

LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States. 

Posted in North America Tagged Electric bike
Posted March 2, 2015

NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.

Posted in North America
Posted March 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.

Posted in North America Tagged MAP

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