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North America

Posted May 25, 2016

GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.

Posted in North America Tagged Web/Internet
Posted May 25, 2016

SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.

Posted in North America
Posted May 25, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.

Posted in North America Tagged People / Interbike
Posted May 24, 2016
Chris Hopwood

WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles. 

Posted in North America Tagged People
Posted May 24, 2016

BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.

Posted in North America Tagged Racing & Sponsorship
Posted May 24, 2016

CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.

Posted in North America Tagged Sales Reps
Posted May 23, 2016

SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.

Posted in North America Tagged North American Handmade Bicycle Show
Posted May 23, 2016
Increases are mostly confined to higher-end, Japan-made parts. Some parts see a price decrease.

IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories. 

Posted in North America
Posted May 23, 2016
The EZ Lift stand is now $2,000 for all customers.

PORTLAND, Ore. (BRAIN) — Efficient Velo Tools has updated its pricing so that some of its tools now have the same price for wholesale or consumer customers. The company also has announced updates to its bearing press tool.

Posted in North America
Posted May 20, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says momentum is increasing for its new fall trade event in North Carolina, the Fall CycloFest. The event organizer announced Friday that Trek Bicycle is among the major brands committed to display at CycloFest.

Posted in North America Tagged Interbike
Posted May 20, 2016

GREENVILLE, S.C. (BRAIN) — Michelin North America's bicycle tire division has started enforcing a new "Unilateral Minimum Advertised Price" (UMAP) policy that includes the prohibition of third party sales of its products.

Posted in North America Tagged MAP
Posted May 20, 2016

VENTURA, Calif. (BRAIN) — Zeitbikes has hired 3 Red Bikes, owned by Ray Donovan, as its sales reps for New England. 

Posted in North America Tagged Sales Reps
Posted May 19, 2016

NORTHVALE, N.J. (BRAIN) — Jamis and Nirve Bicycles have hired Doug Hall, Michael King and Kory Pitcher as new U.S. territory sales reps, effective immediately.

Posted in North America Tagged Sales Reps
Posted May 19, 2016

BEND, Ore. (BRAIN) — Portland, Oregon-based distributor Cyclone Bicycle Supply is now distributing wheels from Knight Composites, a Bend-based wheel brand launched in 2014

Posted in North America Tagged Distributor news
Posted May 19, 2016
Company promotes two and brings on four new reps.

LEXINGTON, S.C. (BRAIN) — Hawley has been expanding its sales and service coverage across the United States, following the company's acquisition of Accell's parts and accessories division, Seattle Bicycle Supply.

Posted in North America Tagged Sales Reps
Posted May 19, 2016

PHILADELPHIA (BRAIN) — Advanced Sports International, the owner of SE Bikes, said it is investigating how Costco got about 50 of its bikes, which the warehouse retailer has been selling at its stores around the country. ASI said it did not consent to selling the bikes through Costco.

Posted in North America
Posted May 18, 2016

PLAINFIELD, Ind. (BRAIN) — Endura has hired MISO Partners to represent the brand in New England.

Posted in North America
Posted May 18, 2016

BRENTWOOD, Tenn. (BRAIN) — Swiftwick has launched a new free shipping program that it says will help dealers maximize turns and minimize stock-outs.

Posted in North America
Posted May 18, 2016
Coffey. Photo Credit: Sterling Lorence

MORGAN HILL, Calif. (BRAIN) — Julian Coffey, the former publisher of Pinkbike and previous marketing director at Race Face, has signed on at Kali Protectives as vice president of business development.

Posted in North America Tagged People
Posted May 17, 2016

BOSTON (BRAIN) — Vittoria Industries North America has hired Mark Silverman to drive sales in the New York City, Long Island, Westchester and New Jersey areas.

Posted in North America Tagged Sales Reps

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